
Problem #1: Major companies and small businesses sell their products, services, excess capacity or unsold production by discounting, daily deals, or liquidating inventory for pennies on the dollar, which reduces their profitability.
Problem #2: People worldwide pay for the products and services they need with their hard earned cash instead of leveraging their own service to pay for their purchases.
Reason #1: Most companies and people don't know about trade, or don't understand or even think about trading instead of spending cash.
Reason #2: There are major obstacle to trade and barter becoming mainstream throughout the world so companies and people can pay for their purchases with their own products or services instead of paying cash.
The Solution
The VirtualBarter trading platform is currently positioned to provide 500,000 trade exchange business members in hundreds of barter exchanges worldwide with a Global Trade Card.
The Global Trade Card can empower those members, as well as other companies and people, to trade seamlessly at the point of purchase using their Trade Card to pay for products or services, even if they are members of different exchanges or community currency networks.
The Market Size
Trading has only reached about 11% of businesses, but trading is not restricted to businesses alone. Millions of businesses and hundreds of millions of people that can provide a service can benefit by using their Trade Card instead of their credit or debit card to pay for their purchases at the Point of Sale.

This is Not Just Another Typical Credit, Reward or Debit Card
It's a revolutionary Payment System that leverages our non-cash monetary redemption platform to facilitate commerce at the point of sale. From Trade Cards to Dining, Gift and Rewards, as well as Point of Purchase redemption and Data Capture, the never before available Trade Card platform can facilitate all types of non-cash tranasctions using ordinary merchant terminals.
Open Loop Processing
The Trade Card provides customized redemption, payment and prepaid card programs for barter exchanges, business networks, organizations and associations, as well as for community currencies throughout the world. From processing trade or reward transactions at the POS to mobile app redemption, with the Trade Card open loop processing platform, custom programs can be developed lickety split.
Global Reach
Member's, client's, or consumer's Trade "swipe" Cards can be used for payment or rewards redemption at over 29 million existing merchant terminals in 190+ countries worldwide.
No Brainer
Trade Card transaction processing doesn't require special terminals, changing merchant accounts or processors, training employees or servers, and no terminal sofware upload is required.
The Issue
The commercial barter industry has grown substantially in the past 30 years, but still realizes less than 11% market penetration. Therefore the opportunities in non-cash transaction processing are staggering.
One of the major obstacles to barter becoming ubiquitos throughout the world and gaining massive market penetration is the barrier created by having a multitude of non-interchangeable currencies between hundreds of barter exchanges.
The issue was partially solved many years ago with a common currency, so exchanges could trade with each other utilizing a universally accepted currency. But, the common currency is only for exchanges, and isn't accessible to exchange members or businesses.
The Solution
What the barter industry truly needs, is a common payment platform that parallels the credit card and electronic payments industry incorporating currency exchange, similar to how SWIFT functions for the banking industry, to facilitate seamless global trade.
The VirtualBarter trading platform provides trade exchange business members in hundreds of barter exchanges access to a Global Trade Marketplace to promote the sale of inventories, products and services available from members of other exchanges.
The Global Trade Card will empower members to trade seamlessly offline, at the Point of Sale, using their card to pay for products or services, even if they are members of different exchanges.
Why Businesses Barter
The Department of Commerce says that barter in its various forms accounts for about thirty percent of the world's total business. The International Reciprocal Trade Association announced that U.S. barter transacted through commercial barter brokers now exceeds $17 billion annually. Over 500,000 U.S. businesses actively use organized barter.
There are many good reasons why more and more businesses worldwide are bartering their products and services, but underlying them all is one fundamental business motivation; businesses profit.
Airlines and restaurants can fill empty seats, hotels and resorts can fill empty rooms, printers can fill press downtime, professionals can fill empty time slots, health care professionals can treat new patients. Business owners and professionals can then take this new found revenue and reduce cash expenses or expand their operations.
Businesses across America are taking a serious look at barter as a way to build their bottom line, and the rapid growth of the online barter industry can only mean that businesses likes what today's barter industry has to offer.
How you can Help
Your contribution will help fast track the development and deployment of The Global Trade Card so that non-cash commerce can be introduced worldwide to millions of businesses, as well as to people that can provide a service.
The Global Payment Platform for Processing Barter, Reward, Loyalty and Non-Cash Transactions...
The Global Trade Card Debit Card uses the MasterCard network to process non-cash transactions in real time using existing merchant terminals or POS systems. The Trade Cards can be co-branded with an exchange’s, business network, or community currency logo, and can be used at the Point of Sale as a Trade Card for Barter purchases, as well as a MasterCard Debit Card for Cash purchases.
The Trade Card offers exactly what is needed to break down the barriers to Global Trading, increase Trade Velocity and provide members, businesses, and consumers with a superior user experience that guarantees enhanced satisfaction.
Card Designs
Exchanges, companies and business networks can use one of our card designs branded with their logo, or they can provide their own design and branding.

VirtualBarter was founded in New York City in 2000, has since moved to the Tampa Bay area of Florida, and in the past fourteen years has reached many significant milestones. Below, a few of the most notable.
The Powered by VB multi-function card platform features a brilliant array of possibilities that enhance transaction velocity. Cardholders can process transactions at most merchant terminals or POS systems worldwide.
The Trade Card is quick, it's easy and it parallels the way people pay for things in the cash world.
With the Trade Card, there is no need for members to change merchant accounts or processors, there is no terminal software upload, and no staff training is required.
The Trade Card is used just like a credit or debit card to pay for purchases anywhere MasterCard is accepted in 190+ countries.
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