Arista Excellence Inc.

Prolonged sitting is hazardous to your health. Arista has...

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Whether you are desk-bound at home or the office, or frequently spend hours on the road, or you’re seeking a non-invasive solution to manage pain caused by a medical condition or injury, Arista’s dual-layer seat cushion design, helps relieve stress on the spine and ease pressure on the tailbone, while dramatically improving your posture. The result? Back pain relief that’s significantly more effective compared to existing single-layer, commercial foam products, currently available on the market.

With this campaign, our goal is to secure the resources necessary to produce, ship, and distribute the first 500 AristaComfort cushions to early backers and establish validation, leading up to our next raise -- where the name of the game will be growth, growth, and more growth!  

But first, let’s dive into why we’ve made this our own personal mission and how you can help us make it a reality.

Sitting has been branded the “new smoking” as a result of the wave of media attention linking it to a laundry list of negative health concerns.

Unfortunately, many Americans are bound to their office chair, or their car seat or both, for hours on end every day. In most cases, finding the time to squeeze in the recommended amount of physical activity to counter the harmful effects of sitting is easier said than done.

Maintaining a static, seated posture for extended periods of time, increases stress on the spine, which is the leading cause of lower back pain.  Arista has solved this problem with a range of unique, patented seat cushions.

With a one-of-a-kind ergonomic design, AristaComfort seat cushions are purpose-built to deliver pain-relieving value.

We offer three models of comfort seat cushions:

 

What is unique about the Arista Heart shape wedge seat cushion, 
and why is it going to improve people’s lives?

We’re glad you asked…

THE PROBLEM
Car seats, generally raise the knees above the hips. This forces the pelvis to tip back and the spine to bend forward, causing fatigue and lower back pain. 

THE ARISTA SOLUTION

The raised rear end of the wedge (2.5 inches) tilts the pelvis forward, to restore your spine’s natural lumbar lordotic curve.

The tapered front end of the wedge (0.4”) ensures that the vein under the thigh does not get pressed, thereby preventing your legs from going numb.

As the ONLY dual-layer foam cushion on the market, (top layer of soft latex and a base layer of closed-cell engineered foam), AristaComfort seat cushions are slimmer without sacrificing support.  


The cut-out at the rear of the seat cushion relieves stress on the spine and eases pressure on the tailbone. This reduces driving fatigue and helps alleviate/relieve lower back pain.

How is Arista different from the competition?

The popular commercial seat cushions available today are made from single-layer, molded PU foam. Unfortunately, this material is of low quality and does not provide the spinal support that is truly needed.

PU foam cushions lose their shape and flatten out, ultimately negating the product’s intended benefits -- particularly for those who weigh over 150 pounds and are more likely to need them most.

1. AristaComfort seat cushions retain their shape under pressure (up to 250 lbs. of weight).


2. Arista’s unique, dual-layer construction, helps maintain constant air-gap, preventing painful contact between the tailbone and seat surface.

 

The Arista Heart shape wedge seat cushion helps alleviate/relieve lower back pain caused by numerous sedentary situations and medical conditions for:

1. People driving cars, SUVs, taxis, commercial trucks for long hours

  

2. Arista seat cushions are also good for people suffering from:

  • Coccydynia or coccyx pain
  • Hemorrhoids
  • Sacral pressure sores or ulcers
  • Piriformis syndrome
  • Pelvic pressure and hip pain
  • Pilonidal disease, cystectomy, or cysts
  • Polymyalgia rheumatica
  • Sacroiliitis
  • Post coccygectomy surgery recovery
  • Spondylolisthesis

AND MORE!

AristaComfort cushions also perfectly align with businesses that implement workplace wellness programs to improve productivity and reduce absenteeism.  

We’ve already made incredible strides in our mission to create a pain-free tomorrow, one cushion at a time. Our biggest milestones to date include:

We’ve perfected our first product: The Heart shape wedge seat cushion. This cushion is the result of three years of prototyping, design finalization, extensive field trials and trial production.

We’re actively expanding our product offering.

a. Design, tooling, and preliminary testing for the following products is complete. Trial production is scheduled for early 2018.

  • Butterfly shape seat cushion (symmetric design offers two usable sides, thereby extending the total life of cushion)
  • Travel Heart shape foldable wedge cushion (folds in half, making it compact and convenient to carry for travel)

  • Wheelchair cushions (America’s first 2-in-1, wheelchair-cum-coccyx cushion)

b. Other products in the pipeline are:

  • Wearable coccyx pads (discreet coccyx pads for use in your trousers. A discreet way to ease your medical condition in public)
  • Custom cushions (medical grade seat cushions, produced exclusively for you. Seat surface matches your buttock profile)

    Smart cushions (with built in sensors, that notify you with a beep, flash or vibration, on your cell phone, whenever your sitting posture needs correction)

Our products are patented. We’ve secured design patents for the heart-shaped and butterfly-shaped seat cushion. Several utility patents are currently under development.

We’ve secured manufacturing. Our initial product line will be contract-manufactured in China. Future releases set for 2019 and beyond will be manufactured in our own US-based production facility. Our US plant will produce a range of premium comfort seat cushions, using a proprietary foam that’s already approved for use in aircraft and railway seating.

We serve multiple market segments:

  • Our first product addresses the car & truck segment. Other products would serve:
  • Home & office,
  • Travel & outdoors.   

HME/DME
FDA-approved medical device for our planned wheelchair cushion line.

Licensing
License designs to manufacturers of home & office chairs, bar stools, as well as bus, rail, and aircraft seating.

Exports
Export as a FDA-registered “Made in USA” premium consumer product to Europe and Japan.

Special Contracts
Special Contracts for bulk sales for special retailing opportunities.


Our vision for the future is to leverage technology, engineering design, and advances in material sciences to create products that help people lead an active life and enhance the quality of life.

Arista Excellence Founder and President Vijay Atawane is an entrepreneur and designer with over 25 years of product development and commercial leadership experience.

He created Arista Excellence out of necessity.

In 2014, Vijay began experiencing severe discomfort and nagging pain in his lower back. The doctors diagnosed it as spondylolisthesis -- essentially a forward slip of one vertebra relative to another.

The doctor recommended physiotherapy for short term relief and surgery for permanent relief, but Vijay desperately sought a non-invasive, alternate solution.

Despite trying different seat cushions to gain relief from his lower back pain, none of them were effective. So, he decided to do something about it himself.

Three years of development, two design patents, and countless iterations later, the AristaComfort cushions were finally up to Vijay’s engineering standards. And, most importantly, they worked.

Putting his newfound product to the test, Vijay embarked on two long-distance drives: a 278-mile, 5-hour drive from Woburn, Massachusetts to Bar Harbor, Maine in June 2016, and later in the same month, a 400-mile, 8-hour drive from Woburn to York, PA.

Vijay could make both trips without the pain that had plagued him for the past several years. He finally regained his freedom to drive long hours in comfort. Now, he is on a mission to make that a reality for others just like him, all over the world.  

Want to learn more about how you can help Arista Excellence achieve these goals? Check out the Rewards section below to see what you stand to gain!

With this rewards campaign, Arista Excellence is seeking a total of $20,000 from 500 backers. With your support, we’ll be able to manufacture the first 500 of our heart-shaped wedge seat cushions. A successful raise will also allow us to establish social proof, create brand awareness, and gain additional customer feedback for further product refinement.

In addition to receiving our eternal gratitude, we’ve also got a few awesome rewards lined up to show early supporters like you, just how much we appreciate your role in helping us bring our vision to life. These rewards can be availed by you or can be GIFTED to someone dear to you. Gifts would be sent in a gift wrapped pack, with your name on a Gift Card, enclosed in the package.


With all our heart at Arista, we thank you for your generosity in supporting our mission. Arista will tweet a huge, personalized thank you shout out to show our appreciation using the hashtag #AristaHeartsYourSupport.

Arista’s Heart shape wedge seat cushion, at 33% discount from MSRP of $60.00. (You save $ 20)
Plus: FREE shipping
Plus: A specially designed, FREE illustrated yoga guide for relief from lower back pain (You save $ 10)


Arista’s Heart shape wedge seat cushion, at 33% discount from MSRP of $60.00. (You save $ 20)
Plus: FREE shipping
Plus: A specially designed, FREE illustrated yoga guide for relief from lower back pain (You save $ 10)
Plus: One 50% off coupon for all purchases on our website, valid up to 31 Dec 2019. (You save $30 and more)

Arista’s Heart shape wedge seat cushion, at 33% discount from MSRP of $60.00. (You save $ 20)
Plus: FREE shipping
Plus: A specially designed, FREE illustrated yoga guide for relief from lower back pain (You save $ 10)
Plus: Two coupons of 50% off, for all purchases on our website, valid up to 31 Dec 2019. (You save $60 and more)
Plus: Arista Gold Membership - Free and exclusive access to purchase new products before they're officially launched.

Arista’s Heart shape wedge seat cushion, at 33% discount from MSRP of $60.00. (You save $ 20)
Plus: FREE shipping
Plus: A specially designed, FREE illustrated yoga guide for relief from lower back pain (You save $ 10)
Plus: Two coupons of 50% off, for all purchases on our website, valid up to 31 Dec 2019. (You save $60 and more)
Plus: Arista Gold Membership - Free and exclusive access to purchase new products before they're officially launched.
Plus: Two cushions FREE (Butterfly Seat Cushion and Foldable Heart shape seat cushion for you or a friend/family member) before end of 2018, prior to their commercial launch in the market. (You save $150 and more)

Arista’s Heart shape wedge seat cushion, at 33% discount from MSRP of $60.00. (You save $ 20)
Plus: FREE shipping
Plus: A specially designed, FREE illustrated yoga guide for relief from lower back pain (You save $ 10)
Plus: Two coupons of 50% off, for all purchases on our website, valid up to 31 Dec 2019. (You save $60 and more)
Plus: Arista Gold Membership - Free and exclusive access to purchase new products before they're officially launched.
Plus: Two cushions FREE (Butterfly Seat Cushion and Foldable Travel Heart shape seat cushion for you or a friend/family member)) before end of 2018, prior to their commercial launch in the market. (You save $150 and more)
Plus: An extra, FREE personalized, washable cushion cover, for your Heart shape cushion.

Timeline

Q1: How to reach out to me?
Ans: The best way to reach out to me would be by email: vijay@aristaexcellence.com. Since I travel a lot on business, getting me on the phone could be difficult, due to the time zone difference.

Q2: Can I use the Heart shape wedge cushion at home or office?
Ans: Though we are offering special cushions for different applications, the design principles are the same across our entire range. All our cushions are designed to relieve stress on the spine and help alleviate/relieve lower back pain. Having said that, it would be better if you tested your first seat cushion in different settings or application (home or office). If satisfied, you can purchase the next cushion from our website from April 2018 onwards.

Q3: Other than contributing, how can I help?
Ans: You can help in two more ways:

  • Recommend our company to investors, who would be interested in our second round of equity based crowdfunding for USD 250,000 and get a slice of the ownership of the company.
  • Recommend our company to distribution partners, who would be interested in partnering with us for brick-and-mortar distribution.  

Why back Arista Excellence?

Backers and supporters have three great reasons to support Arista:

  • To help take our company to the next level,
  • Promote job creation in the United States.
  • Support an entrepreneur with an overarching mission of creating a pain-free tomorrow, for a large number of people, seeking preventive health care of their spine and/or a non-invasive solution for lower back pain.

CONTACT
Vijay Atawane,

Founder President,
Arista Excellence Inc.
Email: vijay@aristaexcellence.com 
URL: www.aristaexcellence.com

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