Linkstorm is an advertising technology company that delivers significant performance boosts for Display Advertising, Mobile Advertising, and Social Media. The company’s patented IP and delivery system significantly improves a brand’s ability to leverage/engage users with relevant display ads, content and social streams. We make ads perform better for the advertiser by making them more useful for the consumer. (CLICK BELOW FOR LIVE EXAMPLE)

Our next generation hyperlinking system significantly enhances theperformance of online advertising, e-commerce and online publishing by overlaying cascading menus onto any kind of hyperlink or ad unit, thus enabling customers to navigate directly to the information or actions that they want.

By rolling over a Linkstorm-enabled link or ad, the customer unfurls a menu of links, thus previewing additional destinations even before having to click. Then a single click takes the customer deep into a website, right to the answer to their question, the product info they were seeking or the transaction they wanted to perform. In the case of advertising, these links could include multiple products, offer details or marketing messages that specifically address their interests.

Microsite Functionality in a Display Ad. (CLICK BELOW FOR LIVE EXAMPLE)

The Future of Display Performance

We combine exclusive and proprietary patented banner ad units and serving technology that enables brands to engage through standard media placements anywhere on the web or mobile. We work seamlessly with brands, creative agencies, media agencies, ad networks, and ad exchanges to create consumer brand engagment. All our Units are built to strict IAB guidelines and we are certified across multiple RTB’s, DSP’s and publisher sites.

The company already has revenue, major worldwide customers (Dell, Cisco, Nissan, HSBC, Liberty Mutual, NY Times and others), proprietary technology that is both hard to copy and extensively patent-protected, and a scalable infrastructure that can already support billions of ad impressions per month. 

It has reseller deals in place with The NY Times, Time Inc., and several ad networks including Pulsepoint (ContextWeb) and Collective Media, all of which have the potential to multiply Linkstorm’s own sales reach as “proxy sales forces” for Linkstorm. 

Another new, game-changing distribution channel is the emerging Real-Time Bidding (RTB) space, in which Linkstorm has just become certified operationally by the leading distributors and is already securing new clients commitments, including having just run our first large-scale campaign (41 million impressions for Dell via WPP’s agency trading desk) with incredible performance results.

Certified by DSPs Turn, MediaMath, AppNexus on the demand side as well as Google ADX, Yahoo, Right, Xaxis, Pubmatic, Casale Media, IPG/Caderon, Ominicom/Accuen.

Our company is pioneering a new approach to online advertising with the premise that ads perform better for the advertiser when they are more useful to the customer. Our next-generation hyperlinking system significantly enhances the performance of online advertising, e-commerce and online publishing by overlaying cascading menus onto any kind of hyperlink or ad unit, thus enabling customers to navigate directly to the information or actions that they want.          

(CLICK BELOW FOR LIVE EXAMPLE)

By rolling over a Linkstorm-enabled link or ad, the customer unfurls a menu of links, thus previewing additional destinations even before having to click. Then a single click takes the customer deep into a website, right to the answer to their question, the product info they were seeking or the transaction they wanted to perform. In the case of advertising, these links could include multiple products, offer details or marketing messages that specifically address their interests.

Linkstorm is a well-proven delivery and content linking engine (patented) for both Online Advertising, Social Networks and Mobile Platforms. Our technology is both robust and scalable. Our goal is to get the company back on a $1.5m run rate over the next few quarters, which we believe will have a significant impact on our growth and any future investments we seek.

Linkstorm has been entirely funded to date by individual Angel investors, including such luminaries as Internet guru Esther Dyson, former Citibank/ Medco/Priceline/FreshDirect CEO Rick Braddock, Jim Rutt, who sold Network Solutions to Verisign for $17 Billion, former Dun & Bradstreet CEO Bob Weissman, etc.  $500K of our Angel round was raised from internal shareholders, with $500K more from a combination of internal shareholders and new/outside investors. 

The ad agency Universal McCann forced us into a head-to-head shoot-out with a Doubleclick Motif ad (for Chevrolet) that was deliberately intended to copy Linkstorm’s Chevy ad. 

Both the Linkstorm and the Doubleclick versions had exactly the same number of total links, but the Doubleclick version displayed them in one single expanded footprint (which is the only way that our Flash-based competitors can do this – Flash can’t produce a progressively-unfurling, cascading, hierarchical Javascript menu like ours), whereas the Linkstorm version used our classic unfurling approach where the customer was in control of each step of the navigation.

Overall, 80% of all the clicks through the Linkstorm menu were clicks to these more targeted, self-qualified, deep links, whereas only 5% of the Doubleclick clicks were to these deep links.

Linkstorm handles all aspects of Display Advertising, from designing, building, and serving the Linkstorm ads to monitoring, analytic, and optimization.  We also structure media placement through a variety of distribution channels that include 500+ of the highest-rated premium publisher sites, 35+ of the largest ad networks, all the major portals, and all players in the Reat-Time Bidding / Ad Exchange environment (all leading DSPs, SSPs and Exchanges).  We also partner closely with the advertiser or agency on marketing strategy, creative design, audience metrics/analytics, and dynamic/real-time optimization.

Linkstorm has developed a robust back end to enable high-volume serving and tracking of all interactions with Linkstorm ad menus. Our high-capacity ad servers can further utilize third party Content Delivery Networks for asset delivery support. Linkstorm-enabled ads can be trafficked through most major ad serving systems including those run by DoubleClick and Atlas.

Linkstorm offers a lightweight, cross-browser ad rendering mechanism with flexible styling and design capabilities. It uses standard CSS & HTML in its implementation. As such, it enjoys wide browser support and makes it possible for agencies to design their own Linkstorm menus, should they so desire.  Our delivery platform is based on Javascript and therefore works seamlessly on the Mobile Web including Apple devices.

Our system offers advanced insertion-level tracking and analytics that go far beyond the industry standard. Like most ad technologies, Linkstorm tracks impressions served, but unlike others, Linkstorm is able to track when ads are actually loaded successfully by the browser. Having both these measurements allows for a more accurate gauge of a campaign's performance, as well granular diagnostics, performance reporting and troubleshooting all the way down to the insertion level if needed.

Rich Media vendors are typically regarded as our closest competitors, but on closer inspection we’re actually quite different. Classic Rich Media ad vendors are more oriented toward grabbing attention and creating a memorable brand experience, not in providing utility to the consumer and therefore driving concrete, measurable performance improvements in terms of click-through rates and especially conversion rates. 

Linkstorm offers post-click value, not just pre-click or even click value.  Linkstorm doesn’t just deliver more clicks – it delivers better, deeper, more qualified, higher-converting clicks – because a Linkstorm click isn’t just a click to a landing page or a home page – it’s a click directly to the product, product info, or transaction the customer wanted.  That’s why our CTRs generally improve by around 2x-10x, but our conversions rates have gone up as high as 17x.

Detailed Overview on how we are Different can be found in the Business Plan Section this site. Click Here to Register