Introduction This startup story features John Paul DeJoria, the founder of The Patrón Spirits Company.  Patrón is a brand of tequila launched in 1989 that has risen to become one of the most valuable liquor brands in the world.  Patrón Stats: Industry: Liquor Annual Revenue: $100 – $250 Million (Based on sales of 2,450,000 cases … Continue reading Patron Tequila Founder – John Paul DeJoria