Wizely: Fast facts

When young Indian professionals want to establish good financial habits, Wizely shows them the way.

Our financial literacy portal empowers customers to build their financial knowledge and our app provides incentives to make smart choices. By rewarding customers with cash prizes, Wizely reinforces the value of positive financial decisions today and in the future. 

The struggle is real

These professionals want to make smart financial decisions, but they’re often forced to do their own research or seek advice from older family members, resulting in information that’s out of date or just plain wrong.

Financial services apps help users make transactions, but don’t give them the knowledge to help make decisions.

How to save? How to invest? How to borrow? How to learn? Don’t know.

Figuring out finances 

Wizely gives users a healthy start on their future of financial wellness.

Built for young Indian professionals, our mobile app uses a customer’s bank and financial data to create a personalized financial profile and Financial Wellness Score.

Wizely then develops action plans and tasks for the customer to complete, ranging from saving small amounts each week to setting a five-day spending budget. When the customer successfully completes these tasks, they increase their Financial Wellness Score. When their score goes up, they’re entered into a raffle to earn a cash reward.

Wizely provides budgeting, spending management, savings, microloan and mutual funds features, plus digital gold for the microsavings market. We started upselling credit cards and plan to increase savings and investment products and loans for larger-ticket items like education or a house.  

With our holistic approach, simple tasks and rewards system, Wizely motivates and encourages customers to keep them coming back to work on their finances—and their futures.

Easy money

With our Android app and bank-neutral platform, we make Wizely accessible and easy to use so young Indian professionals can focus on their financial wellness journeys.

Customers can build good money habits and earn cash rewards with Wizely.

Download | Users get the Wizely app on Google Play.

Learn | Through WizeUp, our financial literacy portal, users can access blogs and videos to enhance their financial wellness.

Achieve | By hitting financial milestones and improving their wellness scores, users earn rewards.

Play | Users earn instant cash rewards by participating in spending and saving challenges.

Transfer | Users can instantly transfer their rewards to their bank accounts with UPI.

Building toward future goals

Product development | Our fully operational Android app has two million users and a Google Play Store app rating of 4.3 stars. WizeUp, our financial literacy portal, features hundreds of blogs and short-form videos focused on personal finance tips and financial wellness.

Customer acceptance | We support SMS financial transactions of 62 Indian banks and process 20 million financial transactions per month. We have 40,000 daily active users, 175,000 new sign-ups per month and 1.5+ million financial tasks and challenges completed by users every month.

Social proof | We have 325,000 page views per month and 75,000 followers between Instagram/Facebook.

Partnerships | We have valuable partnerships with some of India’s largest financial service companies including ICICI Prudential, Safegold, OneCard, ICICI Bank and TVS Credit to help our customers invest, save, access small loans and build credit.

Some words from our users