Abrabrand

Tech Platform, brand marketing, publishing


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ABRABRAND
First-Look

Abrabrand is a tech-enabled multicultural communications platform providing American investors and companies access and insight to Africa like never before. Abrabrand is a one-stop shop for US consumers to experience Africa in creative ways. Simultaneously, Abrabrand provides African companies brand management, with exposure to U.S. capital markets, consumers, and ingenuity.

Key Highlights:

Africa is considered the final frontier by U.S. emerging market analysts.

ABRABRAND
Only What’s In the News

We live in a world where what we see and hear shapes our perceptions.

Incorrectly, Americans have two main perceptions of Africa:

ABRABRAND
US & African Interests Aligned

U.S. companies need reliable direction with African business & culture.
African businesses highlights must fit American investment needs.

Like Never Before
Abrabrand aligns U.S. business interests with African business interests.

ABRABRAND
Understanding Abrabrand

Abrabrand connects U.S. business with African markets via a modern
tech platform.

Creating a pristine US-based African business ecosystem.

Abrabrand  provides digital branding and diplomacy, multimedia content production, country promotion strategies, SME organizational change advisory and event management. The Abrabrand Platform is a subscription-based service beginning at $25 monthly. For access to the exclusive members-only bistro integrated with content production studio and offices.

The Abrabrand Tech Platform includes: 
Agrifica.com, Brandmoiahora.com, Mojanews.com & KASOOK.com

ABRABRAND
Subscription Platforms

Agrifica.com
A digital publisher of content about agribusiness, energy and environment to inform and facilitate project transactions.

Brandmoiahora.com
Everything is a brand - space, monetary systems and AI.

Mojanews.com
Covers advancing cities in Africa and innovation across Africa.

KASOOK.com
International marketplace for American consumers and International consumers

  • Offers African consumer products.
  • Africa’s eCommerce super hub for everything Africa.

ABRABRAND
Traction & Press Mentions

Abrabrand Featured & In the News

ABRABRAND
Meet the Team

Rahel Getachew, Founder & Chief Executive Officer
After 15 years of extensive professional experience in development, public relations and project program management. Ms. Getachew started Afrolehar, a consulting business. Afrolehar is the basis of Abrabrand. With a thesis on how globalization impacts subsahara Africa and African being recognized as the market frontier, globalization requires cross-cultural branding and better understanding of Africa for the US/Canada strengthen economic relations. Rahel takes on business development, product development, client relations and account management.

 

Brook Makonnen Tefera, Co-founder and Technology Director
Computer Engineer with a specialization in web application and software development, Brook prior to joining Afrolehar worked for a satellite company as a web application lead.

ABRABRAND
Meet the Advisory Board Members

Mr. Frank Samolis
He is the Co-Chair for Trade at Squire Patton Boggs and can assist in Trade related matters aside from supporting our services.

Dr. James Bernstein
As a serial entrepreneur he can support in promoting our brand with key stakeholders Col. Rick Orth (ret.), as a long-time supporter, he can assist with logistics, security and project management in Africa
(extensive experience in Africa).

Mr. George Sassine
Branding and manufacturing association President and integral to US-Haiti as well as Caribbean economic relations.

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