Beulah’s Frozen Custard is a tasty new frozen treat coming soon to an independent supermarket near you.

This is no ordinary ice cream — in fact, it’s not ice cream at all. It’s a totally new, totally different, totally delicious kind of dessert experience, one that everyone should put on their bucket list.

Yes, it’s that good.

Before you even peel the lid off a 10-oz. container of Beulah’s Frozen Custard, you’ll know you’re in for a very different kind of frozen dessert experience.

Beulah’s is thick, creamy and dense with deliciousness, swirled with real fruit, chocolate and other premium ingredients for a spine-tinglingly tasty flavor and mouthfeel.

Right now, Beulah's comes in raspberry, caramel and blueberry, but this is just the beginning of the Beulah’s journey, and we’ll be adding new flavors to the Beulah’s line up down the road!

Frozen custard was invented in New York in 1919, when Coney Island ice cream vendors Archie and Elton Kohr discovered that, by adding egg yolks to their ice cream recipe, they could get a smoother texture and keep the ice cream cold longer. The discovery caused a Coney Island sensation, and Archie and Elton sold 18,460 cones during their first week on the boardwalk alone.

In 1933, the dessert gained a wider audience when a frozen custard stand appeared at the World’s Fair in Chicago. After that, the popularity of frozen custard spread, particularly in the midwest. Milwaukee, Wisconsin, in particular, become known as the unofficial "frozen custard capital of the world."

The decades have gone by, but the deliciousness of frozen custard remains unchanged, and now Geno Celella and the rest of the Beulah's Frozen Custard team are thrilled to do their part to introduce this classic, all-American treat to a new generation of frozen dessert fans!

Geno is a 60-year veteran of the dairy industry. In other words, he knows a thing or two about good dairy.

Gello has worked for some of the leaders in the dairy industry. He has done and still does product development for numerous food companies, and has 2 dairy-related patents to his name: one for a milkshake and one for an ice cream that you can make at home with an egg beater.

With decades of experience in the dairy industry comes decades of connections, and Geno's will be putting his to work to get Beulah's Frozen Custard onto shelves in independent supermarkets everywhere.

Beulah’s hasn’t hit the market yet, but our recipe is fully developed, and has been extensively taste tested: our founder Geno Celella has bought, filled and labeled somewhere between 5,000 and 10,000 test cups of Beulah’s, which he’s given away to overwhelmingly positive response.

As exciting as that experience was, now the time is right to take things up a notch and introduce Beulah’s to the world, and to make that happen, we need your help!

With this crowdfunding campaign, we’re hoping to raise $30,000 to cover the costs of ingredients, packaging and packaging equipment. We already have the facility for production lined up, so this raise will be the final push we need to get the first containers of Beulah’s Frozen Custard into production and onto supermarket shelves!

We have some fantastic rewards lined up to thank you for your support:

Pledge $10+
Receive a $20 Beulah's gift card!

Pledge $50+
Receive a case (8 containers) of Beulah's delicious custard, and a Beulah's t-shirt!

Pledge $100+
Enjoy up to 3 cases (8 containers ea.) of Beulah's delivered to your school or sports team!

Pledge $500+
Enjoy a YEAR of Beulah's frozen custard! (Limit one per day.)

Pledge $2,000+
Enjoy Beulah's delicious frozen custard EVERY DAY for the rest of your life! (Limit one per day.)

Pledge $10,000+
You love our custard, and we love you! You get Beulah's custard whenever you want, for the rest of your life. We'd love to talk about other ways to get you involved in the growth of our company!