BIXY: FAST FACTS

Bixy rewards consumers for sharing data with brands to personalize eCommerce, ads and content. This helps brands comply with new data privacy legislation and saves consumers time and money while shopping.

KEY HIGHLIGHTS

WHY BIXY IS BETTER

Bixy replaces irrelevant ads with “conversational ads” that reward consumers for their engagement and shopping preferences.

Consumers earn points and personalized offers by adding interests, following brands, and completing activities that mirror real-world sales processes (e.g. answer a question, watch a video, play a game, get an offer, buy a product, share content with friends).

Bixy “conversations” tap into existing marketer budgets and significantly boost marketer ROI.

HERE’S AN EXAMPLE

This is mutually beneficial. Adidas gets the info they need to help consumers make a purchase and consumers find the right products quickly while earning points and offers.

Plus, consumers aren’t creeped out when they see ads powered by their own preferences and recommendations from Bixy. 

Consumers understand the data they provided helps personalize the ads and marketing messages they receive.

HOW IT WORKS

Advertisers use the Bixy platform to create conversational ads.

Advertisers run Bixy’s ads through their current platforms (e.g. Facebook, Google, DSPs). This allows advertisers to get more performance from their current ad budgets at their desired scale. People who see the ads do not need a Bixy account to receive personalized benefits from marketers. Marketers can replace tracking data in their systems with the opt-in data provided by Bixy.

With better data and a rewarding experience for consumers, the efficiency of data-driven marketing channels (e.g. ads, emails, eCommerce, etc) is significantly improved.

This new type of digital ad unit will drive significant revenues for Bixy. Additionally, as Bixy’s consumer audience grows, a new revenue stream for data licensing will heap on additional revenue growth.

BIXY’S BRAGGING RIGHTS

Over the next several years, we expect significant growth.

MEET TEAM BIXY

Kyle Johnson | Founder/CEO | Before becoming an entrepreneur, Kyle worked as a consultant in the wireless industry for Accenture.
 

Tim Moynihan | Partner Development | One of Google’s first 200 employees. Tim opened and led Google’s mountain sales region based in Denver in the early 2000s.

Adam Weiss | Affiliate Marketing | Former GM of North America for Rakuten, one of the largest affiliate networks in the world. He has very strong relationships with key agency and brand sales contacts.

Binoj Daniel | Product Development | Strong technologist with 25+ years of experience.
 

Herve Kieffel | Data Science | Former Stanford quantitative analysis professor. Started and sold a mathematical modeling consultancy to PricewaterhouseCoopers.