Blogger Republik

We enable Social Influencers to sell products directly to their...


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BIG INFLUENCE

Social media has created a world of influencers unlike anything the world has ever seen before.

Between the thousands (or millions!) of followers that influencers attain, there is a great opportunity to monetize their success.

Blogger Republik has been designed to help influencers do just that.

We leverage our platform to sell self-branded subscription boxes and products to the followers of our influencer partners.

KEY HIGHLIGHTS

Our value proposition strongly resonates with influencers, who seek direct monetization alternatives that provide income independence

Influencers also value the concept and benefits of building a branded line of products

We are overwhelmed by the influencer interest in what we offer

  • The challenge is to be discerning in selecting our partners to ensure that we only support those who can consistently sell products to their fans.

    To this end, we have developed predictive analysis tools to aid us in our influencer selection.  In time these tools will represent a unique barrier to entry.

CONSTRAINED
INCOME

You may hear about the millions of dollars that big YouTube stars rake in every year.

However, most influencers dramatically under-monetize their following, and the potential of their following is largely untapped.

Their followers represent a massive amount of latent economic value that lays dormant as influencers miss the opportunity to properly monetize this audience.

These income sources are important, but they are managed at the whim of large companies (Google, Amazon, brands), the related rules change frequently and capriciously, and they are often meager.

As a result, influencers gravitate to our message of building an enduring, independent source of income that relies solely on the quality of their following and their influence.

FINANCIAL
INDEPENDENCE


Blogger Republik solves this problem by partnering with influencers to create a self-branded e-commerce strategy, which can include:

  • Subscription boxes
  • Flash sale items
  • Manufactured goods exclusive to the influencer
     

With a self-branded e-commerce strategy, influencers create income that is independent of the fluctuating (and frequently changing)
partnership rules of YouTube, Instagram, 

Facebook and Amazon.

The partnership allows the influencer to curate and sell, while Blogger Republik handles everything else:

EARLY TRACTION

In our first 12 months of operations, we sold over 25,000 products worth over $1M in sales, demonstrating that influencers can motivate their followers to buy their products.

MEET THE TEAM

ERIC FOSTER
CEO & Founder

Foster has initiated several successful startup exits within a multitude of technology companies:

  • 2016: As CEO he sold NavPort, which built and sold an oil and gas data analytics platform, to a strategic buyer
  • 2014: As CTO he helped sell Maxwell Systems, a provider of enterprise software to the construction vertical, to a strategic buyer
  • 2006: As GM he helped sell Maxwell Systems to private equity firm LLR Partners
  • 1999: As founder and CEO he sold WatchMeGrow, which built and sold an early Internet video solution to child care centers, to a strategic buyer
  • US Navy veteran
  • BS from Cornell University
  • MBA from Southern Methodist University

SUE ATHERHOLT 
Head of Merchandising and Sales

  • Atherholt enjoyed a 25-year career at QVC
  • She led the company's merchandising and sales teams for multiple consumer product categories
  • She also oversaw pricing and sales strategy for multiple lines of the QVC business

PETER DZIEMBOWSKI
Accounting Manager

  • Worked with Foster at Maxwell and Navport
  • Complements Foster and Atherholt's many talents for a well-rounded team

 

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