Blue Square Technologies

A visualization and interaction framework of an immersiv...


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Quick Pitch

Our display technology has applications in a number of business and research development environments—the two most lucrative will be in the entertainment (cinema and musical venues) and medical field (imaging), but will have vast application in the gaming, architectural and automotive pre visualization and urban planning arenas. The goal is to break barriers in data visualization and help companies deal with the challenges presented by the massive datasets of today and tomorrow. 

This environment will survey state-of-the-art topics in Big Display, Immersive, and 3D environments, looking at data collection (smartphones, sensors, the Web), data storage and processing (scalable relational databases), extracting structured data from unstructured data, systems issues (exploiting multicore, security), analytics (machine learning, data compression, efficient algorithms), visualization, and a range of applications.

Product/Service Details

We present a visualization and interaction framework for the Immersive Cabin (IC), which is a 5-wall CAVE-like immersive 3D environment. The back-end rendering is provided by a cluster of 5 workstations with 2 NVIDIA Quadro GPUs each. We utilize a pair of projectors for each wall and an external LCD shutter system that is synchronized with active stereo glasses. Each workstation produces a synchronized pair of stereoscopic images for a single wall in the IC. If only one GPU is dedicated to rendering, the second one is utilized as a computational device using C/C++ and the NVIDIA CUDA extensions. In addition to the depth cues and surround immersion from the visualization system, we use wireless optical head and hand tracking to further enhance the data exploration capabilities. Combined with a range of interaction and navigation tools, our system can support a variety of interactive applications, including architectural and automotive pre- visualization, urban planning, medical imaging, and simulation and rendering of physical phenomena.

This technology will be used for visualizing and analyzing big data, such as advanced medical imaging, protein visualization, nanotechnology, astronomical exploration, micro tomography, architectural design, reconnaissance, satellite imaging, security, defense, detecting suspicious persons in a crowd, news and blog analyses, climate and weather modeling.

A very recent project allowed us to explore a colonoscopy in 3D allowing the medical specialist to walk down the patients colon, as opposed to a forward looking colonoscopy. This allowed the surgeon to look at the walls and between folds which were realtime projections obtained by manipulating MRI images

A CAVE is typically a video theater sited within a larger room. The walls of a CAVE are typically made up of rear-projection screens, however flat panel displays are becoming more common. The floor can be a downward-projection screen, a bottom projected screen or a flat panel display. The projection systems are very high-resolution due to the near distance viewing which requires very small pixel sizes to retain the illusion of reality. The user wears 3D glasses inside the CAVE to see 3D graphics generated by the CAVE. People using the CAVE can see objects floating in the air, and can walk around them, getting a proper view of what they would look like in reality. This was initially made possible by electromagnetic sensors, but has converted to infrared cameras.

The concept of the CAVE can be used in a variety of fields, and have many uses. Many engineering companies can use the environment to enhance product development. Prototypes of parts can be created and tested, interfaces can be developed, and factory layouts can be simulated, all before spending any money on physical parts. This gives engineers a better idea of how a part will behave in the product in its entirety.

Traction & Accomplishments

First built of both the reality and immersive cage completed and tested

How We're Different

We create a sense of full immersion completely involving the 5 senses (sight, sound, touch, smell, taste) and create the digital environment to be physically real.

The degree to which the virtual or artistic environment faithfully reproduces reality determines the degree of suspension of disbelief. The greater the suspension of disbelief, the greater the degree of Presence achieved.


Charl Van Der Merwe - CEO


Over the last 20 years, I have built many of the world’s prominent communications service provider networks. My international experience includes working with Siemens as the Director of Mobile Solutions for Asia, British Telecom’s Director of Data Networks and Hutchinson South Africa Director of the 3G task force and China Unicom for mobile data networks. As telecommunications advanced in 2006 in developing countries including Africa, there was enormous demand for infrastructure development to provide for the mobility of communications networks. At that time, I formed the Quantum Group International to work with member countries in Africa to provide sovereign fund guarantees and to acquire loans for the construction of communications networks as well as expanding to providing capital for high visibility projects that would bring substantial economic value to emerging markets globally. The projects included energy, infrastructure improvements, precious metals, clean technology and eco friendly technology development and educational facilities. The funding was available through my network to structure, finance and monetize of sovereign funds via a number of banking institutions including Barclays Bank, IMF and World Bank, Rothchild Bank and Lombards Bank. I continue to be an active supporter to bring better quality of life programs and initiatives specifically to Africa. And in support of my developing homeland, I am a member of the Clinton Initiative as a representative for South Africa. --Founder and CEO Blue Square Technologies, Inc.—the company was formed in 2000 in Pretoria, South Africa to capitalize on my extensive international experience in wireless telecommunications applications and innovative networking solutions. I founded the company with a track record of successfully bringing to market communications applications with strong financial backing. --As a recently established resident of the U.S. and as a respected international business leader, I was invited and attended a summit (Oct.31-Nov.1, 2013, called SelectUSA—hosted by President Barak Obama. The by invitation only, summit brought together CEO’s of international companies interested in establishing operations in the U.S. Incentives, grants and loan guarantees are being made available to the invitees. --In my quest for expanding my technology businesses and with the acquisition of proprietary Immersive 3D digital visualization technology—a technology that creates virtual reality environments—I made the decision in 2011 to move my primary operations to the U.S. --The Immersive technology has already been proven and continues to improve through extensive R&D of the IP’s. --The technology has applications in a number of business and research development environments—the two most lucrative will be in the entertainment (cinema and musical venues) and medical field (imaging), but will have vast application in the gaming, architectural and automotive pre visualization and urban planning arenas.

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