Bon'App, Inc.

Bon'App is setting the new standard for weight loss and nutrition e...

Raising $250,000

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Quick Pitch

Bon’App is setting the new standard for weight loss and nutrition education with a mission to eradicate our nation’s obesity epidemic. We are redefining how people think about food, while providing one of the best tools on the market for weight loss. 

Product/Service Details

Developed by a team of experts in nutrition, weight loss, and workplace health and wellness, our comprehensive nutrition education program offers an end-to-end solution for nutrition guidance.This innovative Nutrition Education Program is a customizable food tracking and education package, which engages employees and educates them about weight management and the impact of nutrition on their overall health condition. In addition, we offer an Application Programming Interface (API) which can be easily integrated with health/medical devices, fitness applications, or wellness platforms, allowing Bon’App to be the key nutrition component in any health and wellness solution.

Traction & Accomplishments

Participation in Healthbox's Boston accelerator, a program supported by anchor partner BlueCross BlueShield of Massachusetts, has allowed Bon’App to start three successful pilots; hire talent to grow the business faster; and gain traction: over 160,000 users and over 3.5 million food searches! We've also signed Independence Blue Cross as a client and launched our API this month.

How We're Different

The weight loss industry is a $60+ billion market in the U.S. alone; yet, many solutions being offered are ineffective.  Bon’App is unique in the marketplace because it allows people to learn about what’s in their food in a simple language (Calories, Sugar, Salt, Bad Fat) and provides an intuitive visual: a battery that depletes as you eat and changes color from green, to yellow, to red (warning near 0%).  Armed with this powerful application, people can finally understand what they eat and start Losing Weight!


Laurent Adamowicz - Founder & CEO

Serial entrepreneur and veteran of the food industry 

Laurent is a serial entrepreneur and former food industry executive. Previously Chairman and CEO of Fauchon, a leading Paris-based luxury food company that he grew in both product and global reach with 650 food stores and restaurants in 34 countries, Laurent also served on the board of several not-for-profit organizations, the Supervisory board of Van Cleef & Arpels, as Managing Director of Banque Paribas and Rothschild, and a Group Product Manager at Beatrice Foods. Laurent earned a BA from ESCP-Europe in Paris, France, an MBA from the Wharton School of the University of Pennsylvania, and acquired an MA in socio-cultural anthropology from Columbia University in the City of New York. He is a 2011 Senior Fellow of the Harvard University Advanced Leadership Initiative where he launched Bon’App. Laurent is also a member of the Nutrition Round Table of the Harvard School of Public Health.

Taylor Salinardi - Director or Research & Data Analytics

An experienced researcher in nutrition and weight loss  

Taylor is an experienced researcher in nutrition, with focus on implementing dietary interventions for weight loss and obesity prevention. She earned her BA from Bowdoin College, where she graduated Cum Laude and Phi Beta Kappa. Following her passion for nutrition research, Taylor completed her Master's of Science degree in Human Nutrition at Columbia University and her doctoral degree in Nutrition at Tufts University's Friedman School of Nutrition Science and Policy. Her dissertation work focused on implementing dietary and behavioral interventions for weight loss in Boston-based companies. At Bon'App, Taylor is responsible for the company's data analytics and research initiatives. She also manages corporate pilot and clinical studies on the use of Bon'App and participates in every aspect of development at Bon'App.

Brian Moriarty - Director of Business Development

15 years of successful experience in growing sales and revenue for technology companies 

Brian is an experienced business leader, with expertise in sales and business development. He has over 15 years of successful experience in growing sales and revenue for technology and research related companies. He has a broad depth of knowledge across all aspects of sales and development, including new market identification and penetration, sales strategy development and execution, and creating and maximizing partner relationships. Brian also has experience working with customers in all market segments, including commercial companies and government agencies. Prior to joining Bon’App, Brian worked at QSR International, a data analysis software company, for over 5 years. At Bon'App, he is responsible for developing business and generating sales for data analytic products and services. Brian earned his BA from Assumption College.

Jane Seo - Social Media Associate

API Business Development 

Jane is a Senior at Harvard concentrating in Social Studies with a focus in digital marketing. She is currently writing her thesis about food trucks in New York City, exploring the economic, political, and cultural reasons behind the transformation of food trucks from "roach coaches" to the "cool kids" on the block. At Bon'App, Jane works on connecting with potential clients to offer our API and manages the company's social media platforms, including the Blog, Twitter, Facebook, and Tumblr.

Anabelle Dwyer - Marketing Associate

Bon'App Ambassador at Boston University 

Anabelle currently attends Boston University's School of Communication and is working towards her Bachelor of Science in Advertising. Prior to interning at Bon'App, she interned at Digital Kitchen, a digital advertising agency, in Los Angeles, CA, and also at the Arts Council of Long Beach in Long Beach, CA. Anabelle's experience in advertising, marketing, social media management, design, journalism, and photography comes handy at Bon'App where she participates in research and writes posts for the Bon'App Blog.

Jamie Williams - Data Analytics Associate

Bon'App Ambassador at Harvard College 

Jamie is currently a senior at Harvard concentrating in Human Evolutionary Biology, with a secondary in Global Health and Health Policy. She is a campus ambassador for Bon'App and is working to increase usage at Harvard through social media and on-campus events.

Gracie Peck - Social Media Associate

Bon'App Ambassador at Tufts University 

Gracie is a sophomore at Tufts University in the process of declaring her major. She has a wide verity of interests including health and public policy. Gracie is a Campus Ambassador for Bon’App and helps to manage the growth and outreach of other ambassadors with social media, on-campus events, and the Bon’App blog.

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