BrandVerge

BrandVerge is a platform that streamlines premium marketing investment...


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Marketing with premium publishers is valuable for brands, however, investing in these programs is currently a manual process that takes months. 

MARKETERS: Use BrandVerge for quick, on-demand program discovery and activation.

PUBLISHERS: Use BrandVerge as an always-on sales tool to increase visibility and consideration amongst qualified leads. 



Value Proposition to Marketers:
BrandVerge provides brands and/or their agencies, with an on-demand way to discover unique branding opportunities. Marketers can search, discover and activate on interesting programs in minutes rather than spending months working with Publishers individually. 

Value Proposition to Sellers:
Publishers create incredibly unique marketing programs, including site integrations and large sponsorships, that put Marketers in front of their valuable audiences. However, it’s hard for these Publishers to stand out within the crowded landscape. BrandVerge gives these publishers an outlet for getting the right opportunities in front of the right buyers.

The BrandVerge founding team has 14 years of combined experience in digital media. Lynn’s background as a media agency buyer (Zenith Media) and client-side marketing strategist (Macy’s, Inc.) is complemented by Mollie’s expertise in advertising sales (AdTheorent) and client solutions (Sporting News & Meredith Corp.). Both founders have endured years of frustration with the custom media RFP-process, so they sought to simplify things with BrandVerge.

Their complementary experience and knowledge of the friction existing on both sides of the old process provides the perspective needed to build a product that will make day-to-day tasks easier for media buyers and sellers.

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