Sell used motorcycles, motorcycle accessories, used vehicles and have a DIY garage where customers can work on their own vehicles with a licensed technician there to assist with any questions. To create a unique friendly buying and environmental experience that will create lifelong customers.

Products & services offered would be the sales of vehicles, motorcycles, accessories and a DIY garage. The unique benefits of these services would be the way Busted Knuckles offer a variety of services to their customers.  Customers would be able to service or repair their own vehicle with the right tools and knowledge available. This I feel would be successful as I have asked around and have had tremendous responses. People today don't want to spend copious amounts of money on servicing or repairing their vehicle. People are unfortunately having to do so because they don't have the place to do the repairs, tools, or knowledge.  Busted Knuckles would offer their customers the space at roughly twenty-five dollars per hour without a licensed tech. With a tech I would start at forty-five dollars per hour. I would set in place a fifty-dollar deposit: if the customer doesn't use his full hour and the tools are returned and space is left clean I’ll refund accordingly. As research continues pricing may change to better serve the consumer and the business

Busted Knuckles has came a long way since the initial concept was launched a year ago in February of 2017. The owners Elizabeth and Kevin have both done countless hours of research on business marketing, sales and management. They've impressed many people on how far they've came on having so little to work with. Example the owners of Busted Knuckles Kevin & Elizabeth held a meeting in November with the SBDC.The director of this area. In this meeting  was absolutly speechless with the progress and prompted us to take it to the SEDC. The SEDC is the regional lender for obtaining SBA loans.Unfortanatly Kevin was involved in a bad investment in 2011 which he had no control over. That left Kevin a ding in his credit which he would love to explain if need be. Busted Knuckles is 95% ready to go we are at our last obsticle which is financing. 

Customer loyalty and brand preference come from developing a trust between the customer and the business. To be successful in this business one must truly believe in and always apply the fundamental meaning of hospitality, which is that the customer must truly be made to feel welcome and cared for. The trust that a customer feels, is based upon the business' ability to recognize what it takes to please a customer, and then is built upon by continuously delivering to that customer at, or above, the level of expectation that the customer expects. The level of attention and care that their staff will bestow upon their customers will set them far above their competition. They will further seek to distinguish and 
separate themselves from the competition by focusing on professionalism, convenience, trustworthiness and experience.