Care2Rock

The easy, affordable way to learn music from anywhere


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 Fast Facts



Care2Rock brings music lessons to the masses through direct browser to browser streaming technology.  We make it easy and affordable to learn music from anywhere, live and online, with everything you need to get started, including our own branded instruments.

Because every purchase  provides free music lessons to youth in foster care, Care2Rock  is changing the world, one lesson at a time.
 

Major Problem

Customers face two key barriers when wanting to learn music:

One World-Changing Solution

Care2Rock.com solves these problems by offering the easiest, most affordable way to learn music from anywhere.

Care2Rock is a lesson subscription service where customers can take any one-on-one private music lesson online with vetted teachers from across the globe. We ship instruments straight to our customers' doors, helping develop long-term subscriber loyalty to our live lesson platform. And every lesson helps give back as teachers volunteer to teach youth in foster care for free on our site.

Why We Rock

Our lesson platform uses direct browser-to-browser technology (no software to download), which is superior for both one-to-one and one-to-many broadcasts.

  • Record every lesson
  • No software to download
  • Every lesson gives back to youth in foster care

For customers who need an instrument, we send out a new Care2Rock branded instrument when they subscribe to our lesson service, helping generate loyalty to our lesson platform (with a 6 month learning commitment).

  • Amazon operates as a secondary lead generator, where customers can try out a free lesson when they purchase a Care2Rock instrument.

How Lessons Work

Our site handles all aspects of a student’s lessons, including messaging, booking, teacher onboarding and customer communications.

Customers sign up for either lesson only or lesson + instrument subscription packages and select whether they want to learn 2, 3 or 4 lessons a month. Our site will calculate package pricing automatically based on chosen lesson length and time.

Easy to book as 1,2,3

Two-Tiered Strategy

Care2Rock has a two tiered strategy, bringing in 2 different types of subscribers that will  help drive customer acquisition through different verticals:

Traction

Subscription
Lesson subscription model has 100% retention for  free-trial lesson customers, and month over month growth for instrument + lesson users

Care2Rock Guitar
Launched our own Care2Rock brand guitar, named #1 in guitar new releases by Amazon, which functions as a sales channel with near zero CPA

High Demand
Sold out our entire first run of instruments in 3 months on Amazon.

2,000 Lessons
Over 2,000 lessons taken on our platform, with more than 350 current customers, and month over month customer growth

800 Teachers
More than 800 teachers have applied to teach with Care2Rock

High Customer Lifetime Value
Highest volume customers will bring in more than  $8,500 annually with multi-family learning subscriptions

High Customer Satisfaction
4.9 rating on Facebook and Google for lessons + Amazon’s Choice for beginner Guitar

We recently received the “Amazon’s Choice” badge:

Accomplishments and History

As a former juvenile prosecutor, I saw hundreds of youth in foster care without enough community resources.  The organization I started, Kids in a New Groove, helped  provide music lessons to youth in foster care over a 10 year period, where we achieved 100% graduation rate for high school seniors in foster care versus the national average of less than 50%.  

As the founder of KING, I often had students looking for good teachers, as well as students looking to stay with their teacher after a move or school change.  Through Care2Rock, we can solve these problems as well as connect teachers with paying students, while also benefitting youth in care with free lessons on our platform. Care2Rock intersects technology with social impact in a way that will change the way people experience music, as well as change lives.

Our Team

Karyn Scott | CEO

  • Former Assistant District Attorney and felony prosecutor
  • Founded the non-profit Kids in a New Groove (KING) in 2008, still successfully in operation; KING has provided lessons to thousands of youth in foster care over a 10 year period
  • Founder of the KING Concert Club / produced more than 20 shows with musical artists from Shakey Graves to Michael Franti
  • Managed multiple musical artists signed to Disney related companies (Lyric Street and Hollywood Records), and released a record in a co-branding deal with Disney’s Hollywood records  for artist Alpha Rev
  • Scott started Care2Rock to create a social enterprise business model that would encompass the artists and musicians she has worked with for many years, as well as provide a great service that impacts society through technology

Thomas Kane | CTO

  • System Architect based in Austin, TX
  • Experienced developer and project manager for large financial institutions, with a focus on early and mid stage technology companies
  • Day to day, scaling cloud infrastructure and managing product development with a lens for how technology impacts growth

Jennie Zhu | Marketing and Outreach Manager

  • Handles all of C2R communications and oversees digital marketing efforts
  • Program manager for teacher onboarding

Jiyoung Choo | Customer Service, Communications and Teacher Onboarding

  • Choo helps customers with all things Care2Rock, and acts as a communications liaison between students and teachers

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