CareShyft

Scalable franchise home-care business


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CareShyft: Fast Facts

CareShyft is perhaps best described as an incubator for successful new home care businesses. We provide the wisdom and experience of our combined 75-plus years in the field, to new operators entering this business space. Because of the senior tsunami, there will be continued strong demand for franchise investor opportunity. The non-medical home care franchise industry is a proven business concept. As a new brand, we have lots of territory to offer in this growing industry.

Careshyft is unique among emerging non-medical home care brands because the founders have spent the last 15 years building a successful membership network of over 300 member agencies in the United States.

Key Highlights:

Provides investors with low-labor access to the fastest-growing, least-restrictive, most widely-dispersed market in the health-care field.

Draws on our Founders’ collective 75+ years experience working in this field and running successful enterprises in the space.

Poised for rapid growth, with a target of 100 franchise units over the next 5 years.



An Exploding Market

A recent study by AARP found that 89% of american seniors want to stay home as long as possible. However, there are only about 30 senior home care franchise systems throughout the United States, and 10,000 more Americans are turning age 65 each day.

The result of this is that there are far fewer home care providers than there are prospective home care customers, and the disparity grows greater with every passing moment.
 

From 2020 through 2030 the number of Americans over the age of 65 is expected to grow from 54 million to over 71 million. The US Census Bureau predicts that by 2050, there will be 86 million seniors, with 20 million being over the age of 85.

America needs a vast new network of qualified, empathetic home care providers to weather this storm of new demand, and thus many investors are viewing it as a key revenue driver in the near- and mid-term future.


The CareShyft Solution

CareShyft represents the new wave of in-home care provision. It was developed by the talent behind Companion Connections Senior Care (CCSC,) one of the existing luminaries in the home care space.

By pooling the lessons learned at CCSC, CareShyft’s “Dream Team” of David Goodman, Frank Esposito, and Jeff Hatten have built an extensive catalog of best practices designed to successfully franchise their winning model. 


The Careshyft team has spent thousands of hours and hundreds of thousands of dollars creating content, resources and online tools that can quickly be scaled in the USA Market. The team has decades of training expertise and when combined wth our intellecutal knoweledge has successully built a membership model that has created millons of dollars of revenue for our members.

CareShyft Features

Franchisees get access to all of the tools that have been designed to get them up and running quickly: 

Written manuals on Operations, Marketing, Employee Handbook, Recruitment, Policy and Procedures Manual, as well as blank templates of all forms.
 

Complete marketing material created by our team, with digital lead marketing training. 

 

20 hour virtual training program and 44 hour live training program, as well as streamlined caregiver onboarding capabilities. 

 




Access to careshyftmarketplace.com, a back office portal that can be expanded to include independent agencies in markets we have yet to capture, or do not plan on entering.

Digital solutions to handle caregiver payroll, unemployment claims, client billing, WOTC tax credits, and client onboarding and the new Medicare Advantage Program.


Assistance in accessing a little-known VA program that may pay up to $26K per client, per year, for services.

 

Traction to Date


The CareShyft Team


David Goodman - CEO / Founder

Since 1985 David has focused on improving the quality of care for thousands of seniors and disabled persons. David is highly 
respected as a visionary and an authority in the field of home care. Prior to starting Careshyft, David co-founded Companion Connection Senior Care, a National Membership Organization. This membership organization is dedicated to teaching others how to start their own non-medical home care companies and begin filling the great demand for these services. David also co-founded and grew Expert Home Care into one of New Jersey’s most successful home care agencies with an emphasis on live-in care.

David has provided expert testimony in the home healthcare field, and has co-hosted (with Frank Esposito) Focus on Seniors Radio, a popular national radio talk show on senior care issues. He was featured in New Jersey Business News in 1998 as one of the top 40 Business leaders under 40 years old in NJ. He has also been recognized in Entrepreneur Magazine as well as the Wall Street Journal as a leading expert in the field of home health care. David has written an Amazon best-selling book with Jack Canfield, Author of Chicken Soup for The Soul Series. He frequently writes for various general interest and trade magazines on senior issues and home care.


Frank Esposito - Chief Operating Officer

Frank is a Partner in Careshyft and the Executive Vice President of Expert Home Care and Companion Connection Senior Care. He first partnered with David Goodman in 1989 to open the second branch of Expert Home Care, a New Jersey licensed home health care company that provides home care services to seniors throughout New Jersey. Expert Home Care is an A+ rated company by the Better Business Bureau and has helped thousands of NJ seniors to age in place.  Expert has also been designated a “Best of Home Care” award winner for 8 consecutive years by a leading surveyor in the home care industry. Frank has over 30 years of experience running a home care company whereby his leadership, organizational and management skills, and strong work ethic make him well-suited to assist others in fulfilling their quest for business ownership.

Frank has co-hosted along with David Goodman, “Focus on Seniors Radio”, which airs on WSradio.com, the Internet’s #1 talk station. The show focuses on issues related to the care and well-being of seniors. He has also co-authored with David many articles relating to the issues facing seniors today.

Frank is a member of the National Home Care Association, The Home Care Association of America, where he was Chair of the local chapter Community Education Committee, Home Health Services and Staffing Association of NJ where he is on the Legislative Committee and a Certified Member of The Society for Certified Senior Advisors. He has also been a member of Chambers of Commerce and Business Networking International.


Jeff Hatten - Vice President of Marketing

In 2010, Jeff and his wife Connie founded Fidelis Home Care in Dallas, Texas. Fidelis has won numerous customer satisfaction awards, and is one of the largest home care providers in southern DFW. In addition to his responsibilities as President and CEO of Fidelis Home Care, Jeff Hatten joined the staff of Companion Connection Senior Care in the summer of 2013 where he serves as the Membership Development Manager. He has applied his perspective as an agency owner and advocate for the home care industry to educate prospective agency owners on the many rewarding aspects of serving the seniors in his community.

Jeff’s work at CCSC includes training in his particular area of expertise: hiring and retaining caregivers. Prior to joining CCSC, Jeff enjoyed a successful career in pharmaceutical sales. Jeff won numerous sales awards and served as a senior regional director where he and his team of representatives led the nation in sales for over four consecutive years and accumulated. Jeff began his professional career by serving as an officer in the US Marine Corp where he achieved a rank of Captain. 


Lori MoshierSales Training

Lori has played a vital role as a member of the Companion Connection Senior Care Marketing & Sales support team for the past 12 years where she shares her 30+ years of expertise in home health care, staffing, and marketing/sales activities.

Prior to becoming a Companion Connection team member, Lori worked as the National Sales Manager for the Home Care Division of Kelly Services, a Fortune 500 provider of private duty home health and staffing services. She has also worked as a Marketing Manager for a $4.5 billion healthcare system’s home care division with locations throughout the U.S.

She has also served on the board of directors of several non-profit organizations including Deaf, Hearing and Sign Language Association, and the Metro Detroit Aging Coalition. She also served as a Trustee for a large research grant on Alzheimer’s through the University of Michigan and was on the Media Hosting Committee for Super Bowl XL. In 2005, she received a National Leadership Award through the National Congressional Committee. She is a 1981 graduate of the University of Michigan with a degree in Economics.

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