Clotify

Reinventing product placement for video content providers


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CLOTIFY: FAST FACTS

First, Clotify solved the problem nearly everyone faces: a closet full of clothing, yet no idea what to wear.

Now, Clotify is revolutionizing traditional product placement, transforming it into a measurable sales channel by generating consumer traffic from video content to retail stores.

 


THE SHRINKING SHARE OF AD BUDGETS

As fewer consumers make their purchasing decisions based on TV commercials, and as they increasingly shift to online shopping, traditional media are faced with the problem of gradually reducing advertising budgets.

What advertisers have failed to do is to make innovative connections between TV advertising and online sales. 

Clotify has hit on a solution befitting modern consumers, companies and advertisers. 

MEETING
SHOPPERS ON

THEIR PHONES

Clotify has created a completely new stream of revenue for video content producers and broadcasters.

The Clotify mobile application directs traffic from TV programs and online videos through the “second screen” to online retail stores.

Our app empowers TV media to reinvent themselves, becoming a reliable source of advertisement and engaging in direct dialogue with their audiences. 

KEY
FEATURES/
HOW
IT WORKS



Clotify is a mobile fashion community connecting TV media, apparel retailers and consumers. We create public virtual wardrobes for TV characters and reality show contestants in the Clotify app. Broadcasters include a stripe at the bottom of the screen to connect viewers to the app, where viewers can then shop the look.

A Triple-Play
We have built an ecosystem where all involved parties can both contribute and make money:

  • Consumers get help finding the styles they love from TV and can upload and even sell their own outfits
  • TV media become more relevant to their advertisers
  • Clothing companies get the opportunity for product placement in TV series, reality shows and competitions

TRACTION &
ACCOMPLISHMENTS

We’ve had a number of successes so far, and we’re excited to build on them!

Product Development
Three iterations of the Clotify app: virtual wardrobe, fashion-lovers community, online secondhand payment between users and commercials

 

Customer Acceptance
Ranked #12 in Lifestyle apps in Poland
Ranked #7 in Lifestyle iPhone apps in Poland
Ranked # 5 in Social/Networking iPad apps in Poland

 

Social Proof
More than 150,000 articles of clothing have been added on the platform, with the most active user adding 750 articles. In September 2018, our app had 8,000 sessions with an average time per session of 8 minutes and 20 seconds.

MEET
THE TEAM

NICK KRZEMINSKI
Co-Founder and CEO - operations and finance 

Krzeminski has a bachelor's degree from Eckerd College in the USA, a master's degree in business administration from the University of Wisconsin and a master’s in economics from the Lazarski University in Warsaw. He has worked on the valuation of companies introduced on NewConnect. He has also helped develop startups, within the automotive and pharmaceutical industries. At Clotify, he is responsible for the development of the company's strategy, conducting and overseeing the implementation of its long-term plans directly related to the application strategy, organizing employees to effectively carry out the tasks assigned, and assessing and monitoring the company's main threats. 

MATT SZUREK
Co-Founder and CMO - marketing and sales

Szurek has many years of experience in marketing and sales in the largest global corporations (Mars, Volvo, Panasonic). While working in a consulting company, he used his acquired knowledge, experience and contacts to succeed at brand development, business modeling, strategic planning and international project management. Working on the Clotify team allows him to fully use his interests, predispositions and experience.

EWA KRZEMINSKA
Investor Relations 

Krzeminska has been passionate about fashion for 30 years. For several decades she has run her own company promoting products in the pharmaceutical industry. She has experience marketing within  international markets, ranging from Italy and Spain to China. Her role at Clotify  is to support the whole board in making important decisions and solving complicated problems. 

VIET NGUYEN
CTO - Development and Programming

 Nguyen has worked in the IT industry for more than 15 years. He gained his experience developing artificial intelligence, platforms for playing music and online movies, and marketing research. The most important projects that he helped create are: IPLA, MUZO, MegaPanel and KATZ. Practical knowledge about all aspects of software development and its implementation allows him to improve the Clotify application every day.

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