ColorOnly Express Salons

Professional hair color in 30 minutes for $30

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ColorOnly Express Salons is a new brick & mortar salon chain concept that’s revolutionizing the way consumers fulfill simple hair coloring needs.

Rather than hassling with at-home dye or expensive salon visits, we’re bridging the gap between convenience and affordability with our in-salon $30 in 30-minute service. The innovative “30/30 concept”.  Our use of proprietary technology, including our very own brand of dye, allows us to execute this.


Of the 95 million American women who color their hair, over half take it into their own hands with at-home “box dye” products.  However, as most will tell you, this DIY approach can be quite troublesome for a variety of reasons:

This leaves women with only one other option: visiting professional salons.  This is definitely the way to go if you’re seeking better results and less hassle; but the significant added time commitment and lofty expense keep many potential customers away.

The hair color world is in desperate need of another solution - one that combines the efficiency and affordability of at-home hair coloring with the service quality and results that the salon experience provides.

This simple yet powerful directive is transforming the market by providing unmatched brick & mortar convenience and affordability without sacrificing results.

Our company’s proprietary technology - specifically, the use our own machinery and own brand of hair color - is what sets us apart and allows us to deliver for customers.

Whether you’re accustomed to coloring at home or spending big at a salon, ColorOnly is your ideal new solution.  We’re currently preparing for the launch of our flagship location, proposed for the Miami / Ft. Lauderdale metropolitan area.


Our proprietary technology is the core of our business - and we’ve left no stone unturned in its development.  It’s been a true team effort that’s included engineers, chemists, contract manufacturers, and our own experience.  The 3 core elements are:

Collectively, this precision technology takes all the guesswork out of color formulation - resulting not only in less user error and more consistent results, but also in much quicker service and lowered costs that we pass along to customers.
Here’s a top-level glimpse at the innovative process customers can expect upon entering a ColorOnly Express Salon:

Our flagship location is being proposed for Pines City Center, an 80-acre central gathering space in Pembroke Pines, FL (160,000+ residents within 3 miles, in the heart of South Florida).​



The ColorOnly founding duo brings the ideal combination of financial, startup, and salon expertise to the table.

COO Steve Duchin is a 4th generation salon professional whose family has been in the industry since 1917.  He has over 25 years in the business in his own right, and 10 in ecommerce - with a skill set that includes marketing and design proficiencies.

A few years back, Mr. Duchin was approached by entrepreneur & financial expert Stephen Drescher with an idea: to transform the traditional salon experience using technology.  After extensive R&D, the pair eventually created the ColorOnly "30/30 Concept”.

Now serving as our CEO, Mr. Drescher has worked with startups for over a decade and has significant experience in the investment banking world.  His specialties have included corporate transactional work, commercial litigation, and M&A.

Mr. Duchin heads up our creative & technical vision - focusing on innovation, marketing, and messaging for our company.  Mr. Drescher is responsible for steering our R&D vision and for establishing relationships with our engineering, manufacturing, & finance partners.

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