Our team has worked with thousands of entrepreneurs over the past 9 years. Over the course of this time, we have found common characteristics among the companies who successfully fundraise and those that do not. We have compiled these characteristics so that you can follow best practices when preparing for your raise.


When beginning a crowdfunding campaign, there are several critical components that can make or break the success of a crowdfunding campaign. In order to create an overall effective campaign, it is best to segment your crowdfunding strategy into several addressable, actionable points. These include: