Don't Call Me Ma'am

Real Women. Effective Skin Care Products. Real Results.

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Quick Pitch

Are you tired of being told what beautiful looks like?

Of being held prisoner to the unrealistic standards being set by the beauty industry?

Are you tired of being called Ma'am?

Do you want to be part of the Don't Call Me Ma'am Movement?

If so please help by supporting our offering and by spreading the word. Your support will directly fund the creation of Ma'am Jail, a shareable video that we will distribute over the internet, to popularize and advance the Don't Call Me Ma'am movement.

You deserve authenticity. You want a name you can trust with promises you can believe in and results you can see. Informed women like you know that the most effective skin care is used daily. And by delivering these products in a subscription based model you get what you need when you need it. 

Don't Call Me Ma'am skin care contains ingredients proven to be good for you (we've removed the parabens, sulfates and harsh chemicals), packaging that is good for the Earth (our containers are 100% recyclable) and attitude that is good for the soul (a woman wants to be both respected and considered desirable during every stage of her life).

Our Story

While searching the web one day, Ilene came across the video of Senator Barbara Boxer requesting that a General address her as Senator instead of ma’am.  That request resonated strongly with Ilene and her business partner Kathleen. For as they age they increasingly feel put in the box called ‘old’ each time they are called ma’am. They talked about the detrimental effects of an industry that portrays unattainable images of beauty and equates beauty with youth.  All they see is Hype. Flashy ingredients with overblown promises to ‘Turn back the hands of time ‘and warnings of ‘Protect yourself against the inevitable.’ But these messages did not ring true for Kathleen and Ilene, women who take care of their bodies and minds; women who exercise their modern-day right to live every day to the fullest without safety nets or fear of tomorrow. Women who rise to challenges, responsibilities and the occasional salsa dance.

And they talked about skin care companies unwilling to remove the dangerous chemicals from their products or create recyclable packaging. Hence was born the brand of Don’t Call Me Ma’am, an embodiment of the desires of women today: ingredients that are good for you, packaging that is good for the earth and attitude that is good for the soul. Don’t Call Me Ma’am is a celebration of what is smart, sexy, surprising and thriving in the beating heart of today’s woman irrespective of age.

Product Details

Don't Call Me Ma'am will initially launch 12 products:

Wash It Away Everyday Cleanser: Gently wash away your day along with makeup, dirt and residue. The soothing chorus of natural ingredients will leave your skin toned (never tight) and irresistibly bright. 

In Balance Everyday Toner: Bring your skin back to its natural state of zen with this calming toner. Just a few smooth swipes will eliminate inconsistencies and protect you against inflammation.   

Face Love Moisturizer: Love the skin you are in with this luxurious, everyday moisturizer. This naturally-hydrating formula binds moisture to the skin and promotes soft and supple tissue. 

Face Love Sensitive Moisturizer and Redness Reducer: This intense moisturizer does double duty by lifting any signs of red up, up and away. Be soft. Be smooth. Be even-toned. Beautiful.

Face Love Sun Moisturizer with SPF: Protect your future skin and the skin you are in with the kiss of SPF 30. Your face will flourish with supple ingredients that make you shine more brightly than the sun.

GoodNight Cream: The day is over but the healing has just begun. Recover and recharge with this strengthening mix that will protect your skin for many moons to come. 

Splash Hydration Serum: Make a splash with radiant, healthy skin. This serum encourages tissue regeneration while offering intense moisture for the skin. 

Eye Look Great Firming Eye Serum: Your eyes are your windows to the world so of course you want to keep them radiant and bright. Let this serum rejuvenate tired eyes for wink-worthy beauty.   

The Protector Firming Serum: Look as young as you feel with improved elasticity and tone in your skin. Protection, strength and nourishment all rolled into one great companion for all of life’s adventures. 

All Lit Up Brightening Serum: It’s your moment to shine. Invigorate your skin with this lively serum that will prepare your pores for center stage. 

Gimme More C Vitamin Serum: ‘C’ is for clear, crisp and complete. The wonder vitamin is one of nature’s great gifts and now you can take advantage of all its fabulous properties with this intense vitamin serum.

Body Love Cream: You deserve the best and so does your skin. Let yourself go with the soothing ritual of a luscious body cream designed to take you from maximum speed to maximum relaxation.  

Package Offerings

The most effective skin care is that which is used consistently. For that reason we offer three packages to ensure that you receive the product you need when you need it. Packages are paid for monthly and delivered every 90 days. 

Traction & Accomplishments

The momentum is building to propel the launch of our new Don't Call Me Ma'am brand of highly effective skin care. All we need is that extra little push to produce sufficient inventory and create our shareable Ma'am Jail video. The product is ready to be produced, the branding and marketing plans are in place, the ecommerce website is being built. Your support will get us to market and allow us to communicate the message of millions of women: Don't Call Me Ma'am!

How We're Different

Real women. Real products. Real Results.

Team

Ilene Ruvinsky

Seasoned Leader & Business Professional 


Ilene is an experienced management consultant and business leader with over 25 years of leading projects in corporate transformation, new product development and commercialization and IT performance management. She is a graduate of McGill University.


Kathleen Spitzer

Skin Care Industry Professional 


Kathleen is the President of Viviane Skin Care since 2007. A graduate of Stanford, she worked in management at Mobil Oil, owned a franchise in the fitness industry, worked in accounting for Gencor Corporation, served as board chair for three non-profit organizations and spearheaded successful capital campaigns and various other fund raising efforts.


Jonathan Langman

Skin Care Operations and Financial Management 


Jonathan has been employed in senior financial, operational and management positions within the cosmetic manufacturing, Direct Selling, Consulting and Auditing industries for the past 17 years. He is member of the South African Institute of Chartered Accountants and Registered Accountants and Auditors Board.


Robert Spitzer

Corporate attorney 


Robert is the Chairman of ProLab Health and Beauty. He had previously been involved in the operations of SeaVan Health & Beauty Partnership, representing its largest secured lender on the board, since 2004. Robert is a graduate of Stanford University and Columbia University School of Law.


Pledge $25+

Don't Call Me Ma'am T-shirt

Let the world know how you feel! Be one of the first to sign and share the Don't Call Me Ma'am manifesto and receive a limited edition fashionable Don't Call Me Ma'am T-shirt.

In black with white lettering the Don't Call Me Ma'am is a clear message printed on the front while the back is covered with our unique wallpaper full of affirmations. 100% Cotton.

8BACKERS

Pledge $40+

Gimme More C

Be one of the first to try our signature Vitamin C serum and receive a copy of the Don't Call Me Ma'am Manifesto to sign and share.

Retail value: $45 once available.

9BACKERS

Pledge $100+

Face Love Day and Night Package

Enjoy this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer and GoodNight Cream and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $117 once available.

16BACKERS

Pledge $250+

The Ultimate Skin Care Package

Pamper your skin with this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $297 once available.

11BACKERS

Pledge $1,000+

A Year of the Ultimate Skin Care Package

Indulge your skin with a year's supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum, be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto and a fashionable Don't Call Me Ma'am 100% cotton t-shirt.

Retail Value: $1,213 when available

5BACKERS

Pledge $10,000+

SOLD OUT!

Be a part of a Ma'am Jail Video

Have you always wanted to act in a YouTube video that goes viral? Here's your chance. Play the part of an inmate trying to free herself from Ma'am Jail. To be professionally produced by a New York advertising firm and shot on location in New York City. Also enjoy a year's worth of the Ultimate Skin Care Package.

Retail value: Priceless

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Pledge $25+

Don't Call Me Ma'am T-shirt

Let the world know how you feel! Be one of the first to sign and share the Don't Call Me Ma'am manifesto and receive a limited edition fashionable Don't Call Me Ma'am T-shirt.

In black with white lettering the Don't Call Me Ma'am is a clear message printed on the front while the back is covered with our unique wallpaper full of affirmations. 100% Cotton.

8BACKERS

Pledge $40+

Gimme More C

Be one of the first to try our signature Vitamin C serum and receive a copy of the Don't Call Me Ma'am Manifesto to sign and share.

Retail value: $45 once available.

9BACKERS

Pledge $100+

Face Love Day and Night Package

Enjoy this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer and GoodNight Cream and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $117 once available.

16BACKERS

Pledge $250+

The Ultimate Skin Care Package

Pamper your skin with this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $297 once available.

11BACKERS

Pledge $1,000+

A Year of the Ultimate Skin Care Package

Indulge your skin with a year's supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum, be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto and a fashionable Don't Call Me Ma'am 100% cotton t-shirt.

Retail Value: $1,213 when available

5BACKERS

Pledge $10,000+

SOLD OUT!

Be a part of a Ma'am Jail Video

Have you always wanted to act in a YouTube video that goes viral? Here's your chance. Play the part of an inmate trying to free herself from Ma'am Jail. To be professionally produced by a New York advertising firm and shot on location in New York City. Also enjoy a year's worth of the Ultimate Skin Care Package.

Retail value: Priceless

1BACKER

W

No comments yet.




Pledge $25+

Don't Call Me Ma'am T-shirt

Let the world know how you feel! Be one of the first to sign and share the Don't Call Me Ma'am manifesto and receive a limited edition fashionable Don't Call Me Ma'am T-shirt.

In black with white lettering the Don't Call Me Ma'am is a clear message printed on the front while the back is covered with our unique wallpaper full of affirmations. 100% Cotton.

8BACKERS

Pledge $40+

Gimme More C

Be one of the first to try our signature Vitamin C serum and receive a copy of the Don't Call Me Ma'am Manifesto to sign and share.

Retail value: $45 once available.

9BACKERS

Pledge $100+

Face Love Day and Night Package

Enjoy this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer and GoodNight Cream and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $117 once available.

16BACKERS

Pledge $250+

The Ultimate Skin Care Package

Pamper your skin with this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $297 once available.

11BACKERS

Pledge $1,000+

A Year of the Ultimate Skin Care Package

Indulge your skin with a year's supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum, be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto and a fashionable Don't Call Me Ma'am 100% cotton t-shirt.

Retail Value: $1,213 when available

5BACKERS

Pledge $10,000+

SOLD OUT!

Be a part of a Ma'am Jail Video

Have you always wanted to act in a YouTube video that goes viral? Here's your chance. Play the part of an inmate trying to free herself from Ma'am Jail. To be professionally produced by a New York advertising firm and shot on location in New York City. Also enjoy a year's worth of the Ultimate Skin Care Package.

Retail value: Priceless

1BACKER

%

No backers yet.




Pledge $25+

Don't Call Me Ma'am T-shirt

Let the world know how you feel! Be one of the first to sign and share the Don't Call Me Ma'am manifesto and receive a limited edition fashionable Don't Call Me Ma'am T-shirt.

In black with white lettering the Don't Call Me Ma'am is a clear message printed on the front while the back is covered with our unique wallpaper full of affirmations. 100% Cotton.

8BACKERS

Pledge $40+

Gimme More C

Be one of the first to try our signature Vitamin C serum and receive a copy of the Don't Call Me Ma'am Manifesto to sign and share.

Retail value: $45 once available.

9BACKERS

Pledge $100+

Face Love Day and Night Package

Enjoy this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer and GoodNight Cream and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $117 once available.

16BACKERS

Pledge $250+

The Ultimate Skin Care Package

Pamper your skin with this 90 day supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum and be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto.

Retail value: $297 once available.

11BACKERS

Pledge $1,000+

A Year of the Ultimate Skin Care Package

Indulge your skin with a year's supply of Wash It Away Cleanser, In Balance Toner, Face Love Moisturizer GoodNight Cream, Splash Hydration Serum, Eye Look Great Anti-aging Serum, The Protector Anti-aging Serum and All-Lit Up Brightening Serum, be one of the first to receive a copy of the Don't Call Me Ma'am Manifesto and a fashionable Don't Call Me Ma'am 100% cotton t-shirt.

Retail Value: $1,213 when available

5BACKERS

Pledge $10,000+

SOLD OUT!

Be a part of a Ma'am Jail Video

Have you always wanted to act in a YouTube video that goes viral? Here's your chance. Play the part of an inmate trying to free herself from Ma'am Jail. To be professionally produced by a New York advertising firm and shot on location in New York City. Also enjoy a year's worth of the Ultimate Skin Care Package.

Retail value: Priceless

1BACKER

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