Cameras are everywhere these days, but businesses need to use them for something more than just surveillance.  At DoorStat, we’re harnessing the power of our proprietary video software and technology to bring businesses better customer experience and demographic data than they have ever had access to; specifically, transforming customer images into actionable, automated insights around customer experience, wait times, and demographics.  Even better, our software can run on most existing security cameras with no complex onboarding or hardware requirements.  Our services have been deployed to paying customers across retail, hospitality, automotive, and live events industries.  With several patent pending technologies, significant enterprise partnerships, and market proof in place, DoorStat is positioned for scale and rapid growth as the next must-have analytics tool for businesses.

While demographic data helps businesses validate the effectiveness of targeted marketing efforts on a weekly or monthly basis, the customer experience data is actionable in real-time, as DoorStat highlights not only trends and averages, but can identify specific problem areas or experiences that require immediate action. An example weekly report may be shown as:

Prior to DoorStat, businesses tried to collect or understand customer data from unreliable sources, such as:

Surveys - these are too expensive, become outdated quickly, and cover too small of a sample size to draw legitimate conclusions from;

Transaction Data - this is misleading (often doesn’t identify proper end user) and incomplete (doesn’t reflect customer experience or non-transacting customers);

Online/Social Media Data - this is skewed with age (usually younger), customer experience feedback (usually negative), and incomplete information (not reflective of on-site customers, only "virtual" customers or people posting comments)

With DoorStat, businesses in any industry can finally get the full picture.  Retailers can align their product/service offering with their true in-store demographic.  Car dealerships can measure customer experience throughout the sales and service process to ensure quality control.  Agencies and research firms can apply new methods of passive data collection to analyze a much larger customer base over a much shorter time period.  Brand-oriented and sponsorship-driven businesses can leverage the DoorStat data to demand higher rates.

We typically use existing cameras without any special hardware or installation. This means it costs us $0 in hard costs to setup a new customer and allows us to scale with thousands of clients - plus, it doesn't interfere with the client's operations.

We also have proprietary technology that takes pictures of each detected customer so that we can audit and confirm any insight we want.  This helps quality assurance, allows us to report data with near perfect levels of accuracy, and provides machine learning for our software for improved automation.

Example 1: As customers enter an area of interest, DoorStat is able to pair the image of the customer with the software data and output.  In this example, we see a 23-yr-old Caucasian female with a neutral sentiment.

Example 2: The Image Analysis Tool allows us to perform audits on any given insight.  For example, customer gender, age, ethnicity, and sentiment can be evaluated.  In this example, we see a 34-yr-old African American female with a negative sentiment (sad).

Example 3: DoorStat clients may want us to highlight excessively poor or long customer experiences.  In this example, we highlight a 43-minute experience of a customer in a car dealership when the expected service time is 10 minutes or less!  The client can then determine what action to take with the employee as well as if they would like to follow-up with the customer by aligning the location/timestamp to the CRM.

Example 4: As further validation, we have the ability to evaluate sentiment insights across locations and timelines.  Positive vs. negative is easy for our software to determine and is one of the most powerful insights for clients.

Positive Sentiment

Negative Sentiment

DoorStat was born as a convenient solution to a growing problem and our timing couldn't be better.  Demand from businesses is rising significantly as competition grows fierce between not only existing brick-and-mortar businesses with each other, but between brick-and-mortar businesses and online businesses (i.e. Macy's vs. Amazon).   Rich insights are necessary for businesses to prove to brands and third parties that there is a product/demographic alignment in activation strategies.

In the automotive industry, the focus is on customer experience and service.  They have a strong need to implement technologies that help them measure and achieve their goals.

In the retail industry, businesses are most focused on consumer behavior, spending, and demographic profiles, with few ways of measuring these attributes.

For brands or sponsors of live events, they look for events or properties that allow them to engage with their target audience/demographic.  They have limited data points on this today in spite of spending $16 billion a year in the category. Forbes

We haven’t wasted any time since opening our doors back in 2014.  We immediately began polishing our technologies and executing initial pilots and paid engagements within months of incorporation.  Continuous technology development, business development, and sales communications have positioned the company for long-term success.  Here are some that we’re most proud of:

Initial Client Acquisition.  DoorStat translates most customer opportunities into acquired clients, beginning with pilot services that extend into paid engagements.  The company has an immense sales pipeline and has added team members to onboard approximately 2-5 new accounts per week.  We have served multi-billion dollar businesses including Fortune 50 and other prominent brands, retailers, and professional sports teams.

Client Conversion and Expansion.  Nearly all pilots have converted into some form of paid engagement, though recurring revenue and long-term project work is the focus for our business.  We generated over $100,000 in revenue in our first year alone, and have been growing at 20-25% YoY clip since then, though 2017 will be the first year with a dedicated sales force.  Most exciting, many of our relationships have expanded from one client location to many.  For example, some prominent automotive brands have expanded our service coverage into additional locations and demand is actually increasing the more we work together.

IP Protection and Barriers to Entry.  Several patents on a number of proprietary products and features were filed early in 2014 to provide us with preliminary intellectual property alongside our proprietary software and solution set.  We have successfully penetrated and begun saturating key markets that serve as de facto barriers to entry against future competition.

Key Partnerships are Aligned.  Our market exposure and success has led us to a number of key partnerships, including the likes of R/GA (extensions into Disney, Nike, Verizon, Westfield, Target, and many others), the Los Angeles Dodgers (led by their ownership group of Guggenheim Baseball Management, Mark Walter, Magic Johnson, Peter Guber, Todd Boehly, and Bobby Patton, Jr.), the Entertainment Technology Center at USC (founded by George Lucas in 1993, servicing all major media studios), CART (a connector of technology services to retailers and food service companies), FanCam (shares panoramic pictures of people in live-event audiences), and many others.

PR is Telling Our Story for Us.  The LA Times, LA Sports Journey, SEAT Conference, Sports Techie, Startup Grind, Dodgers Accelerator news network, and the Chicago Tribune are just a few sources that have featured us in the media.  At the proper time, PR will be leveraged further to accelerate sales and business development.

We love our past - but for more information on what the future holds, please request access to this profile’s private side!

Our quartet of visionaries represents the ideal mix of startup development experience, sales expertise, and technological and financial know-how needed to realize the DoorStat vision.  It’s time to meet them!

Cole Harper, CEO/Co-Founder - Our day-to-day leader is a data junkie who spent his early career with giants like Accenture, JP Morgan Chase, and Citadel Investment Group.  Armed with data expertise, he would then move on to form his first company, SceneTap, in 2010 - and exit it successfully soon after.  Whether it’s retail, hospitality, or live events, Cole realizes the awesome power data has on all fronts and is taking it to the next level with DoorStat.  He’s got full reign over strategy formulation, daily operations, and fundraising.

Mike Bommarito, CTO/Co-Founder - With two-plus decades in tech management and development, Mike possesses that long sought-for combination of technical expertise and startup experience.  As head of his own company he interfaced and developed solutions for large corporations including Google, Mercedes, Edward Jones, Franklin Templeton, and other global leaders - and joined Cole for SceneTap's closing days.  After the exit, he continued alongside Cole to lead the technology architecture and development for DoorStat.

Ryan Sternberg, VP Business Development - Ryan’s been a key figure in developing a number of tech, media, and service-oriented ventures for over 15 years.  While running his own California-based video production company, he amassed a huge network of contacts that DoorStat benefits from today, including a number of new clients.  He leads the way for us in terms of enterprise sales efforts, partner relations, and new business.  

Alexander Eu, Director/Advisor - Alex started his first business, an Asia-based soccer agency, while still in college at Indiana University.  That and many other ventures he's started have grown into multi-million dollar businesses, though he has also spent time in investment banking, working at Perella Weinberg Partners in New York and The Chernin Group in Los Angeles.  He invested in Cole's previous company, SceneTap, and provided the first wave of funds for DoorStat, all while contributing as an advisor while overseeing general governance.

We’re fortunate to also receive valuable advisory/mentorship support from an experienced group of industry leaders, consisting of the following resources: