Crafted by Hand. Made with Love.
Earth Delicacies LLC:
Fast Facts

Ginja (Portuguese for sour cherry) is a popular liqueur in Portugal.

This tradition dates back to the XVII century, during which sour cherries, also known as 'morello cherries’, were infused in alcohol and lightly sweetened.

Portuguese monks started this process due to the healthy properties of sour cherries - they help with our digestive process and blood circulation.

 The result is a dark raspberry colored liqueur with the aroma and flavor of fresh cherries.

Ginja9 is one of the finest sour cherry liqueurs. Its infusing process takes twelve months, with no added artificial coloring, flavoring or preservatives.

It’s vegan, gluten-free and 100% natural. 

Crafted by Hand. Made with Love.
Consumers Seek Healthier,
Low ABV Quality Spirits 

Data from the wine, beer, and spirits sectors hint that post-pandemic imbibing is all about premium products.

50% of bartenders globally report more customers opting for premium and healthier drinks. (Bacardi’s 2022 cocktail trends report)

“Nearly 82 percent of the spirits sector’s total revenue increase was from the sale of high-end and super-premium spirits brands. Purchasing luxury spirits to create craft cocktails was a simple pleasure for spirits consumers in 2021.” (Christine LoCascio from DISCUS)

63% of US consumers planned to drink or offer more low alcohol options. (Bacardi)

Crafted by Hand. Made with Love.
Market Opportunity 

Crafted by Hand. Made with Love.
Competitive Overview

The trend for imported liqueurs has scaled to unprecedented numbers in the U.S. and worldwide. The Campari group, with brands like Aperol, Grand Marnier and Campari, has seen sales grow dramatically in the past five years and a 29% growth in 2021, since which their IPO has increased by 15 times to €13 billion (US $15.3bn) today.

On a smaller scale, brands like Licor 43, Grand Gala and Mr. Black are the fastest-growing liqueurs in the market, all with growths over 20% in 2021. Our goal is to achieve even higher results with Ginja9, since our direct competitors Chambord and Cherry Heering did not adapt their product/brand positioning for this new era.

There’s a great opportunity and a need for quality cherry liqueurs and low competition for Ginja9.

Crafted by Hand. Made with Love.
What Makes Ginja9 So Special?

• We infuse sour cherries in alcohol over 12 months. We’re one of the few if not the only one using this artisanal and handmade process.
• We use morello cherries grown by our producer in orchards containing 20,000+ ginja trees.
• Our producer is the only one that holds the IGP certification for this region and is the only one in Óbidos, Portugal using 100% national ginjas, which allows us to maintain the highest quality fruit and consistent unique flavor.
• We offer a healthier and tastier solution at the same or lower price point than our competitors.  

• Ginja9 offers a striking balance between sweet and tart. The “9” in Ginja9 represents universal love and peace, hence the heart in our logo.
• Real people make this liqueur from field to bottle. Crafted by hand, made with love.
• Our liqueur can be enjoyed straight, on the rocks, or sipped out of chocolate cups to catch every last ambrosial drop.
• Ginja9 is a versatile, year-round spirit that mixes well in a variety of craft cocktails. For example, Ginja9 will elevate any Old Fashioned, Negroni or Manhattan.

Crafted by Hand. Made with Love.
Traction & Accomplishments

Crafted by Hand. Made with Love.
Meet The Team

Alexander Dias
Alexander is a former Business Relationship Manager at JP Morgan.

While working for JP Morgan, Alexander’s customers returning from their Portuguese travels often inquired about where they could buy ginja in the US. Alexander quickly realized that the US market needed a quality ginja product to satisfy demand.

Alexander received close mentoring from Josh Jacobs (SpeakeasyCo) for the DTC channel and Ben Salisbury on distribution. For 17 years, Ben led a large national sales teams for Ste Michelle Wine Estates and Constellation Brands. Ben also spent many years working for distributors including Southern Glazer’s Wine & Spirits.

Alexander has a deep understanding of the liqueur/cordial industry and how to build a successful team to scale Ginja9 in the U.S market.