Eco Logical Skin Care

Eco friendly sunscreens and skincare from Australia already...

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Quick Pitch

We are ECO Logical Skin (www.ecologicalskin.com) and have a line of all natural sunscreen products from Australia. Two summers in we've sold 100,000 units and are in over 2,000 retail locations in the US and another 300 stores in Canada, Japan and Australia. Customers include Whole Foods and West Marine. Our all natural formulas are reef friendly and biodegradable and ECO has been designated at the official sunscreen of the world renown Surfrider Foundation. We have also been named the Best Sunscreen choice in the Delicious Living Magazine’s 2013 Beauty Awards, received a #1 ranking on the Environmental Group’s Skin Deep list and was recommended in the Consumer Reports 2012 Sunscreen Buyers Guide, as the only all natural sunscreen on the list.

Sunscreen usage has been growing exponentially worldwide as consumers become more aware of the increased risks of skin cancer due to UV exposure.

However, even though more and more people are incorporating sunscreen into their normal routines, the corresponding expected drop in incidences of new skin cancer rates hasn’t occurred. In fact, in many countries, the rate of new skin cancer cases has grown faster than the growth in steady use of traditional chemical UV absorber based sunscreens. And to make matters worse, most skincare and sunscreen products found in the market today contain potentially harmful chemicals, with some even containing contaminants that are polluting water and marine life. As a result, the demand for new products that incorporate cleaner alternatives is expanding across the globe.

Two things are happening as you read this.

1. People are finally acting on the correlation between skin cancer and lack of sunscreen use, growing the international demand for sunscreen.

2. Consumers are consistently shifting focus to cleaner and more health-conscious sunscreen products.

ECO Logical Skin Care offers consumers innovative products that combine the best natural ingredients with superior natural UV protection. ecō Sunscreen easily surpasses all competitors in safety, performance, and superior cosmetic feel.

Products

ecō BABY

eco introduces a formula powerful in UV protection yet gentle enough for the tender skin of infants. eco BABY utilizes the same powerful protection tools from free radical damage as eco BODY. In conjunction with the moisturizing and emollient properties of Shea butter and Jojoba, Avocado and Carrot oil provide gentle yet effective protection for delicate and sensitive skin.

ecō BODY

May very well be THE definitive sunscreen available, natural or chemical. It is fragrance free, non comedogenic (doesn't clog pores), hypoallergenic and free from chemical UV absorbers. eco BODY delivers the essence of balanced natural protection from harmful UV rays and provides nutritious support for the skin.

ecō FACE

ecō FACE is a powerfully acting natural UV sunscreen, yet light enough to be applied for daily use. Hypoallergenic and non comedogenic (doesn't clog pores), eco FACE is designed for use under makeup and provides a non greasy, cosmetically luxurious texture on the skin.

Meet Our Team

Rick Sample, CEO

He has a demonstrated track record in significantly increasing revenue and profits and is a strong leader with skills and experience to build confidence/credibility in the marketplace and has been in the natural sunscreen industry for over seven years.

James Urioste, Co-Founder and Executive VP

Has served as Executive Vice President in the sunscreen industry for 6 years, and in Financial Services (Investment Banking) industry for 15 years. Has extensive knowledge, history and contact database of brand development within the Action Sports Arena.

Product Traction

Ecō Logical Skin Care has gained substantial traction since we started back in 2011.

We delivered our first units in April of 2011, and went on to sell almost 30,000 units in 2011. We sold an additional 65,000 units in 2012. Forecasts for 2013 are upwards of 100,000 units.

Our products can be found in over 2,000 retail locations.

We are anticipating significant demand for our products both in the US as well as our export businesses to Australia, Japan and Canada.

We have witnessed excellent empirical sales data in both same store and new store locations in terms of sales/SKU as well as consistent re-order rates.

We keep a close watch on our web traffic and have seen over 30,000 unique visitors visit our website (68,000 overall), over half of which exited our website on our store locator pages.

The "Perfect Storm" Scenario

ECO feels it will be greatly benefitted from a “Perfect Storm” scenario as
consumers seek better, healthier alternatives for themselves and their families. Awareness of increased skin cancer risk has lead to more people consistently using sunscreen, and there is a growing ‘green trend’ that is expanding rapidly, meaning our target demographic is deriving more influence and visibility to the web.  As a result, ECO has become more consistently sought out and adopted.  According to Dwell Magazine, consumers today are much more informed and confident in their purchasing decisions, yet are very much brand agnostic, which really opens up the playing field for upstart brands like ECO.

ECO’s formulas set the standard for high quality, cosmetically acceptable and affordable in the emerging natural sunscreen market.

Social Proof

ECŌ’s formulas are highly ranked on the Environmental Working Group as well as being the only natural sunscreen recommended on the Consumer Reports 2012 Sunscreen Guide.

ECO sunscreens have also been named the exclusive sunscreens of the prestigious Surfrider Foundation (www.surfrider.com), one of the world’s leading marine advocacy groups (200 chapters worldwide with over 50,000 members and a database of over 500,000).

We have pledged to donate up to 3% of our net revenue to the Surfrider Foundation to support their cause. In so doing, ECO has been named a title
sponsor, alongside large companies such as Brita and Toyota.

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