Choosing Great Rewards



What's a meaningful reward?

A meaningful reward incites pledges because the reward is valuable to backers. By providing something of value in exchange for your backers’ pledges, you'll be much more likely to enjoy a successful crowdfunding campaign.

What are the typical rewards?

While Fundable requires that you choose at least 3 levels of rewards, we don't have set requirements on what those rewards can be. Typical rewards fall in one of the three following categories:

1) Pre-orders

This type of reward is simple- Backers are putting cash in first to get the product your company will make later. Discounts on the total (projected) retail price or office packages are great ways to put a twist on a normal pre-order reward.

2) Services

This type of reward refers to

  • providing the service your company will perform once it is off the ground or
  • giving backers some kind of “thank you” service in the form of a consultation, a discount code, or even a special shout out on the company's website.

3) Logo swag

This type of reward includes t-shirts, mugs, hats, etc. It's hard to get backers to pledge more than $20 for a t-shirt or mug, so these are the best types of rewards for lower to mid-level tiers.

Are my rewards plausible?

Remember that an overfunded campaign is a definite possibility - make sure that you’ll be able to fulfill your rewards orders no matter what!

Set your reward tiers

A standard rewards set would look something like 1) $10 for a logo t-shirt, 2) $40 for a pre-order of the item your company will make, 3) $80 for two pre-orders of the item (one for the backer, one for their favorite friend, 4) $150 for something special (like a custom pre-ordered item your company will make).

the platform

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Fundable is a software as a service funding platform. Fundable is not a registered broker-dealer and does not offer investment advice or advise on the raising of capital through securities offerings. Fundable does not recommend or otherwise suggest that any investor make an investment in a particular company, or that any company offer securities to a particular investor. Fundable takes no part in the negotiation or execution of transactions for the purchase or sale of securities, and at no time has possession of funds or securities. No securities transactions are executed or negotiated on or through the Fundable platform. Fundable receives no compensation in connection with the purchase or sale of securities.