Game Your Game

Leveraging consumer data to create a new growth category in sports


Private Fundraise

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GAME GOLF, a product of Game Your Game, is an all-encompassing platform that delivers a better experience for golfers and more efficient, data-driven operations for brands & other key stakeholders.

Our core solution combines top notch hardware with AI-powered software to deliver optimal performance & decision making not just on the course, but in the boardroom.  It’s just one of the many ways our company is leading sports into the IoT generation.

ecommerce revolution remains in full force - especially in the sporting world.  Over the next 5-10 years, major sports brands expect 50% of all purchases to be made online.

But for these companies, this also means fewer & fewer opportunities to understand who their customers are.  As a result, targeted direct-to-consumer marketing (via data capture) has become paramount in the industry; it’s either know your customer, or lose them.

Sports mega-players like Adidas and Under Armor are actually catching on to this data trend, making big investments into popular consumer-focused apps.  However, there’s still a ways to go as it pertains to a strategy that delivers

In the same way that golf businesses need this data to better reach the consumer, golfers need data to help them improve in a smarter and quicker way

At Game Your Game, we’re situated at the intersection of the global sports market and IoT to deliver compelling solutions not only in retention and monetization for businesses - but that also deliver a more enjoyable experience for consumers.

Our GAME GOLF platform is creating a compelling direct-to-consumer opportunity in the sport of golf.  It’s a suite of solutions that includes the sport’s #1 GPS stat tracker - helping to truly “change the game” for both sides of the equation:

Our third generation technology, GAME GOLF PRO, is driven by automotive-grade sensors placed on the waist and in golf clubs to collect usage data.  This includes what course you’re playing on, the tee box you’re using, the distance achieved with a golf club, and other metrics which are akin to PGATOUR stats.

All of this data is stored on the cloud and organized in a way that allows for data mining and surfacing of data insights by golf manufacturers & other brands.

From the golfer’s perspective, it’s displayed in the form of improvement-driving statistics on our web and mobile-accessible apps.  Rangefinder distance, on-course shot tracking, and optimal club distancing are just a few examples of how we help golfers dominate.

In 2018 we are launching high margin, recurring revenue, data-driven solutions to our suite of products:

Check out some achievements we’re proudest of during this early stage of our business:

$2.5 million in pre-orders have been committed for the GAME GOLF PRO hardware, to be released in September 2018.


Successfully developed & integrated proprietary machine learning algorithms that provide a data collection edge.

Platform has been used by golfers in 137+ countries by 200,000+ users, including former President Obama.

Successfully integrated our technology with Fitbit to deliver range finding capabilities to their smart watches. Fitbit have an install base of 50 Million consumers. 

Solid supply chain in place including Sunlight (China) and WNC (Taiwan) for manufacturing, and distributors in a number of countries outside the US.

Received positive press from a variety of top sources, including TechCrunch, Golf Digest, and players such as NBA finals MVP Andre Iguodala.

For more information on Game Your Game and how they’re creating continued shareholder value, please request access to the Business Plan portion of this profile!

GAME GOLF was founded by CEO John McGuire, at the intersection of his passions for sport and technology.  With a background in software engineering & performance psychology, John became zeroed in on connected sports and its ability to solves some real brand and consumer challenges. ​

Leveraging top-level experience at firms like Nortel, CSC, Active Mind Technology, he then set out to bridge the gap - and the result was Game Your Game and GAME GOLF.  He’s now joined by a team of talented individuals that includes:​

  • Major Investor and Advisor Martin Manniche, former CTO of Cisco & CEO of a large IoT firm
  • Sales & Marketing exec Mike Francis, former GM of Nike Golf US, Canada, Europe
  • VP Engineering Jeremy Shaw, formerly of Epocrates, Centura/Gupta, and Plexus
  • Head of Sales Greg Moore, who served in the same position with Nike Golf US
  • Head of Marketing Vitalis Gommes, who served in the same position with Nike Golf
  • Advisor Guru Pai, who led all product & platform at Verizon (built NFL app)
  • Major Investor and Advisor Rick Clemmer, CEO of NXP Semiconductors (exit to Qualcomm for $50B)

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