That’s the goal here at give.gifts. We’re the simpler, quicker, more personal way to organize your gift giving and find the right gift for the right person at the right moment.

But that perfect gift is hard to find. It requires time and energy that most people simply don’t have.

That’s why give.gifts is here...to make your gift shopping experience easier and more enjoyable. With our unique recommendation algorithm, we’re able to look at both your loved one’s interests as well as yours to discover the perfect gift.

We give you options that you may not have even known existed, yet make the perfect gifts for the special people in your life.

Gift giving is hard. There’s no way around it. You have to find that perfect gift that will make them smile or laugh or cry from joy, and you have to get this gift before a certain date.

You like to think that you know your friends and family pretty well, but as soon as you get into a store or hop online and start looking around for gifts, you quickly realize you have no idea what to get them. Nothing jumps out at you, and you have to shop quickly, since you’re a busy person with an impending holiday approaching.

If you’re like most people, you might assume that the internet could fix this. You might go onto sites like Amazon, Etsy or eBay and search for things that your friends would like, but again, what do you  "search" for?

We all understand how important it is to find a thoughtful gift, and that’s why give.gifts is here to help. Whatever the occasion, give.gifts will help you discover the perfect gift and bring you closer to the ones you love!

What really makes us different is our people-first approach. We focus on the people that you love instead of the products and services that companies are trying to sell.

When you go to give.gifts, you’re able to create and share profiles for the people you care about. Connect via Facebook or simply add a few of their interests to get started. You can even improve results by adding locations, events, relationships, brands, or professions to the mix to give us a more complete picture about what you need for a gift.

With this information, we use our recommendation algorithm and analytics to suggest gifts that are tailored to your combined interests. We even give you the tools to fine-tune your recommendation results to give you ideas that you would never have found otherwise!

Over time, the site collects data on the kind of gifts you like to give and learns your unique style of gift giving so that we can provide better suggestions as you continue to shop with us!

With our simple and easy to use platform, we offer you a number of ways to give to the people in your life:

We’re all about discovery. You can search for gifts by keywords, interests, occasions, your relationship with the person you’re buying for, and by what items you’ve looked at previously.  We also include ideas and interests that have been shared with you by other friends or family who also know the recipient. With these details, we connect you with the perfect products.

Treat your friends to one of the many services in your area. Whether it’s a spa day or a lawn-mowing service, your friend will love the personalized treat you give them!

Because we know how important giving back is, we help you make a donation to a non-profit in the name of your friend as a gift to them. You can also look at the profiles of people and non-profits in need and make donations to those who really need a gift of kindness.

This is the most unique of all our services: we allow you to commit to do deeds and acts of service for your friends or family members. Whether it’s babysitting or taking them out on a shopping spree, we help you schedule, organize, track and remember all the things you’ve promised to do!

No one else in the industry is doing quite what we’re doing. We’re a socially-oriented discovery platform that helps you find the perfect gift, and it’s put us in a position to really shake up the way people shop for gifts!

In 2012, we graduated from the University of North Carolina’s Launch the Venture Program and were one of four startups that received the Judge’s Award. Over the last 16 years, 75% of companies who completed this program go on to be successful companies. We’ve been studying the gift giving market for 3 years and are poised for give.gifts to become the next household internet brand. 

Acquired MatchServ's proprietary matching technology in 2012 and have fully integrated it into our platform.

Acquired the give.gifts domain this year, completed our rebranding to fully leverage this powerful keyword-rich and search engine friendly domain. give.gifts is simple, easy to remember and superbly brand-able.

We’ve spent years developing our data analysis technology, and it’s now ready to go! Our Intersection Analytics and Discovery Engine is a unique software solution that perfectly matches you with awesome recommendations.

We’ve launched our alpha site and have generated revenue with our initial pool of testers. We've also started a dialog with various charities, brands, and local businesses who have all expressed strong interest in participating in our unique gift giving platform.

We are finalizing our provisional patent application and will file it next month.

Our platform will utilize text and sentiment analytics while scanning social media, news, and ecommerce channels to ensure that subtle gift giving opportunities or new and relevant gifts are not overlooked or missed.

We will be expanding our giftable inventory to include charitiable donations, giver's deeds, and services. 

Our founder and co-president, Eric McAfee, thought of the idea for give.gift back in 2010 when he was desperately searching on social media for a gift. The founder and president of WebWide Integration, Eric has a more than 25 years of industry experience developing software and was profiled by the Wall Street Journal in 2000.

He pitched the idea to our other founder and co-president, Scott Kleist, and the two became partners. With more than 15 years of sales and management experience, Scott has started businesses in a variety of industries, including real estate, finance and renewable energy.

With the help of our incredible team, we have the passion and expertise needed to see our vision through.

Barry Phillips - VP of OperationsWith his background in electrical engineering and telephony, Barry is the co-inventor of a several US Patents in digitial content distribution and security field.

Sherard Griffin - VP of Development
Sherard worked as a Senior Solutions Architect at SAS and has proven his skills working with technology assessments and analysis, software and web development, and many other areas of the technology sphere. 

Holly Gray - VP of Community Engagement
With a background in family law and internet entrepreneurship, Holly is a power gift giver who will oversee user, vendor, and brand engagement. 

H. F. Watts - VP of User Growth
With a varied background including more than 20 years of experience in the philanthropic, educational, and entertainment arenas, HF will define and develop user growth strategies including celebrity endorsement, social media campaigns, and other growth initiatives leveraging his domain expertise.