Innovative carrying solutions for digital creatives.


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Between cramped airplanes, buses and trains, space is crucial. Photo aficionados must also consider the weight of what they're carrying -- if a case is too heavy, a two-mile hike could feel like a 10-hour nightmare.  The ever-tightening carry-on restrictions around the world make each flight anxiety inducing.

These challenges were all too apparent for Trevor Peterson, co-founder and CEO of Gura Gear, while on safari in East Africa. On the back of the proverbial cocktail napkin, he sketched an idea for an ultra-lightweight photography backpack. His idea proved to be a hit, earning accolades from critics and consumers alike.

Peterson also saw the incredible value of Tamrac, and in 2014 he led an investor group to acquire it’s assets.  Tamrac is a trusted brand with a multi-decade legacy of building innovative and incredibly reliable camera bags and backpacks. He felt the two brands -- Gura Gear and Tamrac -- could complement each other and offer customers product at various points and for all skill levels.

With a brand history that began in 1977, Tamrac brought exceptional brand recognition to Gura Gear, along with a full product line and global distribution network.  At the same time, Gura Gear gave Tamrac a new caliber of high-margin, premium products to serve the needs of tech-focused photographers who preferred direct to consumer web purchases.

Like Lexus and Toyota, both brands use high-quality materials and top-notch workmanship.  Our carrying solutions allow every vlogging sensation (and those who aspire to become one) to carry their equipment safely and comfortably.

Critics and professional photographers are in love with Gura Gear:

This is by far the best bag you can buy in this class. Clever design, lightweight, comfortable, great build quality, and it swallows a ton of gear.”
Marsel van Oosten
Award Winning Wildlife and Nature Photographer

The new product range takes everything that was great about the original bags and improves on it in just about every respect.”
Joshua Holko
Global Arctic Photographer of the Year Winner

Gura Gear’s 22L+ feels like it’s ready for war. Their attention to its little features reaches near Jobsian proportions.”
Erfon Elijah, Cult of Mac

...without a doubt the best backpack I've ever used."

Gura Gear is led by a team that's as passionate about photography as its customers:

Trevor Peterson - Co-Founder, CEO and Lead Designer

  • Left a successful career in private equity and investment banking to pursue product development in photography, his true passion
  • Used Tamrac products for more than 30 years before the acquisition
  • Largest shareholder of Tamrac
  • AB, Dartmouth; Post-graduate degree, Oxford

Albert Tu - Head of Operations

  • Built a thriving career in corporate restaurant operations
  • Strong track record of building teams and developing management talent
  • Deep experience in operations and supply chain management
  • AB, Cornell

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