Luxury online shopping destination w/uniquely handcrafted items


Private Fundraise

This company may be interested in raising funds from accredited investors. You must Request Access to see more information about this company.

Request Access 9

As an online retail professional with a hand for crafting jewelry,
Gemma Williams attended numerous craft shows.

She witnessed the grand showcasing of experienced and up-and-coming designer-makers, as well as many incredibly talented artists.

These inspiring creations made her wonder: how can she take everything she sees -- all this talent from all these individuals -- and make it accessible to everyone?

She then began to make plans to build an online destination that supported cutting-edge, handcrafted items.

From there, Haitch was born.

Key Highlights

  • Haitch corners the handcrafted, luxury niche market
  • With a specialism for contemporary modernism
  • Offers a breadth of categories unlike any other e-retailer
  • Other e-commerce pure players tend to focus on a particular specialism (ex: jewelry, fashion, home and/or art)
  • However, there is not anyone who is creating a luxury handcrafted department store or destination within the UAE or the Middle East of this kind
  • Haitch will be the first

Commerce and shopping, consumer goods, home interiors, art and design, jewelry.

Global Market Size
$526.5 Billion

Target Customer
Professionals/high net worth individuals


We've already secured a handful of orders from early customers driven by our initial lead and sales activity.

Traffic has been the largest blocker to performance.



We’ve built a base of 60+ artists and makers – a population that is continuously growing.

We will continue working to build this base and adding variety and quality to our offerings.


Gemma is responsible for the strategic levers and day-to-day management of the Haitch. Her accountability includes (and is not limited to) Business development, Merchandising, Performance marketing, Content and Editorial, Operations and Finance.

Gemma has 13 years of retail and e-commerce experience, both internationally launching and trading e-commerce brands across the UK, Russia and MENA. She has developed experience with UK retailers which include Tesco, Selfridges and Marks & Spencers. Her Middle Eastern retail experience spans key retail groups such as; MH Alshaya, Al Futtaim Retail Group and Al Tayer Retail Group.

The Business Plan area is locked. You must Request Access to this company to see more information including the Business Plan.

Request Access


No updates yet.


No backers yet.

Quick Signup TBD

You must have an account to do this!

the startups.com platform

Copyright © 2019 Startups.com. All rights reserved.

Fundable is a software as a service crowdfunding platform. Fundable is not a registered broker-dealer and does not offer investment advice or advise on the raising of capital through securities offerings. Fundable does not recommend or otherwise suggest that any investor make an investment in a particular company, or that any company offer securities to a particular investor. Fundable takes no part in the negotiation or execution of transactions for the purchase or sale of securities, and at no time has possession of funds or securities. No securities transactions are executed or negotiated on or through the Fundable platform. Fundable receives no compensation in connection with the purchase or sale of securities.