Health Heresy Holdings

Redefining Organic Packaged Goods, Health


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REDEFINING LIFE SCIENCES, ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
Health Heresy Holdings: Fast Facts

Hippocrates said, “Let Food Be Thy Medicine. ”  Health Heresy Holdings (HHH) is a holding company focused exclusively on incubating, nurturing, and infusing capital into a portfolio of multiple existing early and seed stage disruptive life science companies, organic packaged goods companies, nutraceutical, health & wellness startups. HHH provides investor diversification and portfolio exposure to multiple companies in a great growing segment of the economy: wellness and organic packaged foods.  We are focused on those companies seeking to become the dominant players in their markets - and looking to capitalize on the fast-growing $4.2T global wellness market and $100B organic packaged food goods market.  All the while, repairing the poor state of health for global consumers and creating significant ROI for shareholders.


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
The Wide World of Wellness

Look no further than the massive $4.2 trillion value of the global wellness market to understand the outstanding position we’re in with HHH.  A few other points worth noting:

Our primary target are paradigm changing wellness startups that are vertically integrated seeking to disintermediate and pop the iatrogenic health treatment bubble that currently exists - ultimately encompassing the entire range of wellness companies, but focusing on the key areas mentioned earlier at the outset.

It’s also important to understand the customers of the companies we invest in as well.  Depending on the company, this could come in the form of both consumers (a tea buyer or cancer patient) and other businesses (looking to reduce employee costs via wellness).


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
Global Wellness Market Growth

Wellness Economy Sectors, 2015 and 2017


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
Growth in Organic Packaged Foods


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
How We Operate

The first three investments we make will occur immediately upon securing the appropriate funds.  Our target is to own at least 30% of preferred equity in each company at the earliest stages of growth with plans to exit as soon as is viable – with an objective of achieving as high a multiple as is achievable from the exit of our initial investment from each portfolio company with some companies having the potential for far higher returns, even IPOs.  

Initially, our investment portfolio will take the following shape:

This provides investment diversification and balance within high growth industries.

Furthermore, exclusive opportunities will be made available to fund investors for future direct co-investments into the actual companies as they raise additional rounds of capital.   Our team is focused on several companies it will initially invest in. 


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
1st Opportunity: Regeneration Holdings Innovative Cancer Diagnostics

Regeneration Holdings, a cancer diagnostics and therapeutics company.  The founder invented the most accurate malignant melanoma cancer test in the world as a cancer researcher at the University of Iowa shortly after he left Harvard Med School where he had his own laboratory & taught for 7 years.

Our new cancer tests are paradigm changing

Developed by former Harvard cancer researcher who discovered Vasculogenic Mimicry in cancer (see https://en.wikipedia.org/wiki/Vasculogenic_mimicry  )

Our test does several things at once:

  • Diagnose pattern of tumor for the pathologist
  • Tell you if it is malignant or not
  • Tell if our novel non-pharmaceutical treatment will kill it within 72 hours
  • We are focused on rapid diagnoses combined with cure recommendations

Designed by a university medical school research professor who discovered Vasculogenic Mimicry in cancer, the leading indicator which defines malignancy in cancers used today in hundreds of research labs and an emerging target area of cancer therapeutics by leading pharmaceutical companies.  He created the most accurate Melanoma diagnostic test in the world in 1999. See https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1866899/ 
Our scientific leader recently served as Program Director for the Cell Biology of Cancer at the University of Illinois, Chicago Medical School and Associate Professor for Bioengineering and before that he ran a cancer research laboratory at the University of Iowa medical school.  He completed his post-doctoral NIH fellowship at Harvard while managing his own laboratory at Harvard where he taught and researched for 7 years. Read this: https://www.sciencemag.org/news/1997/04/tugging-cells-tangled-web


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
2nd Opportunity: Wild Bliss Organic Teas Being Sold Already Nationally on Amazon & in 50 Retail Stores with Sales Growing Consistently


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
3rd Opportunity: Mountain Spring Water  Holding Company

Currently working on an opportunity with a pristine mountain town in remote area on mountain-spring-fed water bottling opportunity with existing 30,000 liters/hour of capacity or credible $250,000,000 a year in potential bottled Mountain Spring water revenues

Water that is already piped to land for this bottling plant equals 30,000 Liters/hour or 263,000,000 Liters/year  (this is the excess capacity after current city usage)

$1,000,000 invested already by municipality. Engineering complete & water already piped to land

4 acres land for bottling plant being donated by city to joint venture

7.8 PH (extensive testing and water analysis of the water already done)

Rich in magnesium, calcium and other beneficial elements

Source of water is completely isolated from industry (60 miles away from nearest industry – remote mountain village)


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
Mountain Spring Water Financial Model
(Current capacity of 30,000 liters / Hour of highest caliber mountain spring water)


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
An Unhealthy Situation

So, what gives?  In the US, the majority of funds are spent on a "make work" philosophy that relies too heavily on subpar science and research - leading to:

  • Medically created (iatrogenic) diseases and side effects
  • Associated drug interactions & side effects that skyrocket costs
  • Employers & families interests being in direct opposition to providers and big pharma

We’ve now found ourselves in a position where radical shifts are required.  One of the first places many are looking is toward the wellness industry - which emphasizes solutions that help people stay healthy to avoid entering the messy, broken system altogether.

In fact, roughly 50%+ of healthcare spend could be eliminated via improved outcomes with a focus towards prevention & scientific evidence, and away from reactive care.  However, despite the massive opportunity it presents, the wellness market remains very immature.


REDEFINING ORGANIC PACKAGED GOODS, HEALTH & WELLNESS
Rethinking Health & Wellness

The time is now for wellness to take center stage, for the sake of the American consumer.  Introducing Health Heresy Holdings (HHH): an investment holding company with a vision to create a healthier nation through equity partnerships with organic packaged goods and wellness startups.

We are aiming to overthrow current paradigms in healthcare with a focus on radical, paradigm-shifting, evidence-based diagnostic, and therapeutic business models.  Initially, we will own significant equity stakes in 4 startups, before growing to 10 and beyond.

Our strategy is based on making investments that help people realize their full health potential while drastically reducing medical costs at the same time.  The HHH approach is much more preventative than reactive - with solutions focused in the following areas:

Our team’s combined experience in healthcare science and with scaling startups is what sets us apart.  Our lead scientist, for instance, made one of the most crucial cancer discoveries in cellular biology history (Vasculogenic Mimicry) - which is now used in over 700 labs.

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