Proprietary data science platform driving made media


Private Fundraise

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The HiDEF platform is built with proprietary media analytics using natural language processing  & AI decision making

It drives made media and strategic marketing for brands, influencers, teams & leagues, and it is accessible and open to B2B and B2C users alike

Our platform enables us to productize peer to peer marketing, making the sum of HiDEF greater than its individual pieces

Marketing in the games and Esports space can be inexact and is largely deadline-driven. Let's put this into perspective:

HiDEF solves all of these problems with:

Our business model offers tiered subscriptions based on a freemium model as well as a suite of individual services to provide full-cycle solutions and customizable packages to our clients and users.

We are in the process of identifying our patentable IP and will be using proceeds from the round to begin filing a number of patent applications around our proprietary technologies.

Campaigns that we have run for clients have generated more than 750M social media impressions, 250M linear broadcast impressions, an average of 10X ROI on media exposure vs media spend, and 15X lift on site traffic (week over week).

HiDEF succeeds because of who we are and what we do.

We have established partnerships across the media and entertainment industry, including hardware and software manufacturers, content creators, and game publishers.

Partners include: Pinewood Studios, Crystal Dynamics, Revel Marketing, Yellow Pike Media, OS Studios, Player2 Agency, Twitter, Twitch and more.

Stefan Cannonball Rollins

  • 20+ years in games, Esports and the media and entertainment industries
  • Deep experience in delivering strategic and experiential marketing programs to transform GTM strategy
  • Successfully driven more than $25B in value for global brand leaders in both hardware and software

Shawn Silverman

  • 15+ years in games, Esports and media and entertainment
  • A leader in audience and community engagement
  • Expertise in digital and social media marketing, live video/social video, and influencer marketing​​

Bobby Lombardi

  • 20+ years in media and entertainment and product development
  • Product Manager and Product Designer for Grammy and Academy-Award winning media production software and hardwar
  • A maestro in M&E product development, brand strategy, and product design with a proven record bringing innovative, industry-leading HW and SW technologies to market

David Williams

  • 10+ years in games and Esports focused on business and product development and partner relations
  • Global expert in live events and expos, league operations, influencer marketing and activations, tournaments, and original video content

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