HomeStart

America's First & Only Resource for Mortgage & Real Estate Education


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HomeStart is the nation's first and only real estate and mortgage website focused on educating everyday Americans. HomeStart Corporations goal is to "demystify" these two industies as the 61% of Americans that become home owners deserve to understand what will likely be the largest transaction of their lifetimes. HomeStart has figured out how to educate Americans in simple language, while facilitating referrals (Pairings) for consumer site users with both real estate agents and mortgage professionals that HomeStart has independently certified. These Pairings are free for both the consumer and the professional.

Our mission is to empower our users in their home buying, selling or refinancing process by equipping them with the knowledge and resources they need to make the decisions that are right for them. Offering a comprehensive array of materials and tools at prices homebuyers and home owners can afford, HomeStart is the ultimate resource for first-time home buyers and current homeowners nationwide.

The day someone buys their first home is a day they dream about and that should be joyous. Yet the complicated process that comes before someone finally signs the closing papers can feel like an ordeal. Most people speak of feeling "lost" and fear they'll be taken advantage of. Even those who have purchased homes before have the same feelings about refinancing. Too often, recent home buyers and those who have refinanced complain that they had to hand all control over to an expensive professional they hardly knew. All too common are the horror stories about bad experiences with unqualified, incapable real estate agents and mortgage "professionals". And it's been this way for centuries.

HomeStart is here to inject some
much-needed simplicity, accessibility and transparency into the real estate and mortgage processes.
We offer a wide range of simple but expert, copyrighted materials that provide the information people need in language that is easy to understand. In addition to our tested, educational tools, we also connect home buyers and home owners with qualified, vetted and rigorously tested real estate agents and mortgage professionals to help them with their real estate and mortgage needs.

Whether someone is buying, selling, or refinancing, HomeStart puts them in the driver's seat of their real estate and mortgage experience.

The HomeStart website is packed with free resources and tools designed to make learning about the real estate and mortgage processes as simple and stress-free as possible:

Free Tutorials: Beginner to Advanced
Our Tailored Tutorials help home buyers and current homeowners navigate their real estate or mortgage experience, based on exactly who they are and what they want to accomplish.

Referrals to Certified Professionals
HomeStart-Certified® professionals are interviewed, vetted, rigorously tested and certified to give our users the best service in the industry.

Extensive Q&A Library
HomeStart experts have answered all the questions - even the ones people haven’t thought of yet. Over 1,150 commonly asked questions and expert answers in a searchable library, filled with video, to help people understand.

Real Estate/Mortgage Glossary
Simple definitions to help home buyers and homeowners with common terms used in real estate and mortgage transactions. Even better, these definitions, many of which are video, follow the user throughout the site so learning is easy.

Mortgage Calculators
Easy to use mortgage calculators for both purchases and refinances.

eQual®
Certified prequalification letters in the privacy of your own home, on your tablet or on your laptop. No more answering difficult or embarrassing quesions in front of a mortgage originator.

In addition to our complimentary features, HomeStart also provides a number of premium but affordable products and services aimed at further simplifying and clarifying the real estate and mortgage processes:

Own-2-3®

Finally, real estate and mortgage transactions made simple. With this all-in-one service, HomeStart has further streamlined the real estate and mortgage processes. A private, caring professional guides the client from transaction inception to closing, answering questions and concerns. If needed the client will also receive free referrals to HomeStart-Certified professionals or a Mortgage Concierge (below).

Industry Secrets

Full of secrets from industry experts, HomeStart’s Industry Secrets pay for themselves many times over.

 

Mortgage Concierge®

With this personalized service, a private Mortgage Concierge educates the client on the best mortgage product for their situation and transaction. The concierge then pre-negotiates all the terms of the mortgage with a local originator and presents the client with the best mortgage available. The concierge then monitors the transaction, as the client enjoys 24/7, secure, online access to the loan's progress.

Credit Development

Our team can help any client develop a reputable credit history with error corrections, updates and Fair Credit Reporting Act enforcement.

Rapid Rescore®

Clients who've paid off debt or lowered balances don't have to wait months for their scores to improve. We can do it in 5-7 business days.

HomeStart also offers its HomeStart-Certifed® professionals and business Partners superior products, including:

  • Client View® - Instant video promotion for certified member professionals to convert their Pairings into sales using our "realtorbook" and "brokerbook" page editors;
  • Head of Household® - Dynamic, online ads on the HomeStart site that respond to who's online and where they are - but only for Partners selling products or services that homeowners want and need; and
  • Site User Profiles - Demographic information about the most sought-after demographic there is: New and current homeowners who are often the financial decision makers in the household.

HomeStart has built a complete specification for it's widely anticipated Release 3.0 of the HomeStart.us website. Beta launch at the end of 2013 brought between 400 and 700 Unique Users visiting the site monthly, 82% of which were new users. HomeStart has already sold Industry Secret Tutorials, Mortgage Concierge packages, Credit Development and Rapid Rescore with great customer satisfaction.

Additionally, HomeStart has almost 1,800 Facebook Likes and a strong social media presence. HomeStart has copyrighted all site content, begun trademark and patent work and has designed and tested its online real estate and mortgage certification processes, including the creation of two exceptional certification exams. Lastly, HomeStart has designed a Mobile App that complements the site with tools specific to the home buying process.

HomeStart's Mobile App includes:

Search - Ability for the user to search the HomeStart Blog, the HomeStart Interactive Question & Answer Library© and the HomeStart Interactive Real Estate/Mortgage Glossary©.

24/7 Chat - Ability to have a live text chat with a HomeStart representative to help navigate.

My Profile - Ability to describe oneself in order to be offered the most appropriate educational materials.

Glossary & Library - The HomeStart Interactive Real Estate/Mortgage Glossary© to understand terms on the go while speaking to an agent or a mortgage professional and the HomeStart Interactive Question & Answer Library© in the user’s pocket.

“Go” Pairing - Ability to be Paired with a HomeStart-Certified® real estate agent, mortgage professional or both, on the go.

eQual® - Completely private, on the go prequalifications, resulting in one of a number of emailed Prequalification Letters.

Tools - Ability to access the app’s tools, which are discussed in detail below.

  • Mortgage Calculator - Easy-to-use, Mortgage Calculators for both purchases and refinances;
  • Rate Tracker - Interest rates for various property types, based on credit score, down payment, purchase price and various other input;
  • About the ‘Hood® - Google Maps of the immediate area per address entry or GPS;
  • Safety Zone® - Neighborhood crime statistics per address entry or GPS;
  • Child Protector® - Registered sex offender data per address entry or GPS;
  • Flood Zone - FEMA maps per address entry or GPS; and
  • School Minder® - Local school ratings per address entry or GPS.

With resources and tools fully developed, HomeStart is ready to launch Release 3.0 to benefit the 61% of Americans who buy and own property (a $597.2 billion annual market) and to begin adding independently certified real estate agents and mortgage professionals to the platform. For more information about that and other exciting developments at HomeStart, please request access to the Business Plan page of this profile!

Pete Fajkowski – CEO
As the founder and visionary behind HomeStart, CEO Pete Fajkowski has dedicated himself to building a team of real estate and mortgage professionals who apply the same high standards and initiative toward quality of service that he embodied for over 18 years as a mortgage originator and broker. He leads HomeStart with a command of industry knowledge and experience that can only come from having closed thousands of mortgage loans and having dealt with innumerable complex issues to resolve for his clients. As a mortgage broker, Pete never needed advertising or marketing. Instead, he built a successful career based on customer referrals by always going above and beyond to create nothing less than the best mortgage services for his clients.

Mr Fajkowski is also among the top 10% of all mortgage professionals in the U.S. based on his knowledge, experience, access to almost all U.S. mortgage products (which is required of all HomeStart-Certified® mortgage professionals), default rates and the opinions of colleagues.

 

 

Tom Wright – CTO
As Chief Technology Officer, Mr. Wright brings 13 years of experience in the startup space, as well as extensive knowledge of complex web applications, design and rapid growth. Assisting Mr. Wright is Shane T. Stearns, Director of Innovation at Austin's premiew Mutual Mobile, who will sheperd the development and release of the highly anticipated Release 3.0 of the HomeStart site.

Jeffrey M. Baker – COO
As Chief Operations Officer, Mr. Baker brings 26 years of facilities, project and operations management experience to managing the day to day operations of HomeStart.

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