Platform businesses like Uber and AirBnB have transformed our lives by removing the middleman from their industries. So we looked for a sector that still has no true platform solution which had the potential to grow in the same way.

We didn't need to look for long before settling on the property sector and the $400,000 of revenues achieved in our first few months of trading demonstrated that consumers agreed with us.

With your help, we now want to take that endorsement and scale our business.

The property sector has had little true innovation for over a century and can easily become home to the most profitable platform solution yet.

Self-publishing, person-to-person networks like Igniv become more valuable with each piece of data that's added to their network. Because its Facebook's or Instagram's users that add the data for them, these platforms effectively operate with zero marginal cost of growth. The value of these platform businesses lies in the size of their networks. If you can provide a good enough incentive for people to add data to your network, which Igniv does, because of the network effect, platform businesses scale at a rate previously unseen in business.

True Tech Platforms are rare but easy to spot. Igniv shares the same characteristics as other successful platform businesses. Igniv CEO, David Cox explains here 

Despite the success of the platform business model, the residential property sales and lettings sector still has no pure platform solution. We still cling to the expensive and inefficient real estate agents. Igniv CEO, David Cox explains here

From November 2019 to February 2020 we trialled a minimum viable product (MVP) mobile app in the UK city of Manchester.

Within two months this beta test had resulted in 15,000 users and $400,000 revenues.

The arrival of Covid-19 forced the business to pause as the national lockdowns effectively froze the domestic housing market.

This investment allows us to build out the MVP, fund a launch marketing campaign ansd recruit key talent for our team with the combined capability to bring this app to the market world-wide.

Igniv is a true tech platform business sharing the same characteristics as some of the world's most famous and fast-growing platform businesses. 

Our service is free for consumers so adoption rates are anticipated to be high. Why wouldn't you at least try our product if its free and could save you thousands?

This means we will rapidly build a valuable data set which can be monetised by targeted advertising to mortgage loan providers, insurance providers and any other organisation looking to reach property owners and tenants.

If you've ever resented handing over thousands of dollars in fees to a Real Estate Agent when you know you could have done a better job yourself, contact us now to see how you can join us in this last great innovation of the property sector.