Marbyl

The smart delivery system for talk audio content


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MARBYL: THE SMART DELIVERY SYSTEM
FOR TALK AUDIO CONTENT

Meet MARBYL:

Our proprietary technology transforms digital talk audio content (including podcasts) into highly engaging, highly shareable, visually enhanced, topic-based segments.

MARBYL makes it easy to find, share, create, connect with, and sponsor the ideas that matter to you.

THE TRUTH ABOUT PODCASTING

There’s a lot of talk about podcasting being the fastest-growing
digital content medium.

There are now some 660,000 shows… and 28 million individual episodes.

Yet only 17% of Americans 12+ listen to a podcast at least once a week.
From 2006 to 2018, weekly consumption has gone from essentially zero to 17%, meaning less than two percentage points per year.

90% OF PODCASTS DON’T MAKE MONEY

SEARCH ENGINES CAN’T “SEE” PODCASTS

Within every podcast episode, there’s a broad range of topics covered.

If titles, tags, descriptive copy, and even transcripts applied to an episode at large are all the search engines can index, what we have is a mess of beautiful content that is not retrievable based on the laser specific search queries with which the modern consumer confidently approaches the major search engines in the pursuit of other forms of content.

Until this issue is resolved, we won’t see the growth the podcast medium is capable of achieving.

And podcasting won’t reach “the 52” it needs to, in order to reach its tipping point. 

WHO ARE “THE 52”?

“To grow the medium from its current 48 million weekly listeners to 100 million listeners means converting 52,000,000 — or, as I will call them, The 52. I can assure you that The 52 are different people than the existing audience for podcasting. The 52 don’t need podcasting explained to them. They need a reason to care.” -Tom Webster, Nieman Lab

Edison Research conducted a study to understand what people who don’t listen to podcasts are thinking.

They discovered that: 

PODCASTS AREN’T “PACKAGED”
FOR MASS CONSUMPTION

The content people want is buried and hard to engage with.

Digital talk audio is not optimized for the way human beings connect in the digital world: visually, socially, immediately

Podcasts are:

MARBYL: UNLOCKING AUDIO

There’s a world of value inside digital audio that’s
waiting to be unlocked.

MARBYL is the key.

MARBYL makes digital audio: 

So that listeners, creators, and sponsors alike can make the most of the audio experiences that are meaningful to them. 

WANT TO LEARN MORE?

Interested in learning more about how MARBYL works, and
how you can be involved?
Request access to the Business Plan tab of this funding profile, and let’s talk! 


MEET THE TEAM 

Michael Kakoyiannis, Co-Founder & CEO
Over the past 30 years, Mike has held CEO and senior executive-level positions in the broadcasting and digital technology industries, such as Metromedia Broadcasting, Metromedia Technologies, Westwood One Stations Group, SiriusXM Radio, as well as Internet start-ups Stellar Networks, NCI Mobility, and ROO. He founded Big City Radio and took it public, completing a $28M IPO and $174M high-yield offering. His formative business years were shaped in sales and marketing at Procter & Gamble and CBS Radio.

Sherry Mills, Co-Founder & Creative Director
Sherry is a multi-media artist, writer, and podcaster. Her more recent work has involved custom-crafting commissioned box art and audio based on people’s lives. Connecting with others one-on-one, and on a deep level as necessitated by the nature of her product offering, strengthened her ability to inspire and pull emotional and entertaining content out of her subjects.

MEET OUR ADVISORS

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