Don’t count out the cabbies just yet.

Our platform utilizes similar or even better technology to deliver a great taxi riding experience for all involved, while also coupling with a proprietary advertising interface. MiCab is especially useful in markets where Uber (and the others) haven’t yet been accepted, like the Philippines – where we’ve acquired over 5,000 users already.

Join us now for this taxi uprising – and a great investment opportunity!

Led by Uber’s launch in 2009, these innovators successfully combine geolocation, peer-to-peer networking, and unmatched convenience to turn the industry on its head. Now, the world’s people are getting around town quicker and cheaper than ever before.

So with the TNCs’ new business model and their cutting-edge technology, what are the traditional taxi companies to do? Though they’ve taken a serious hit, the industry is long-standing and actually not in that bad of shape; in fact, it grew by almost $700,000,000 from 2012-2014. Despite the TNCs’ power, traditional cabbies aren’t going to simply disappear – but are certainly in need of technological and infrastructural improvements. Existing companies simply do not possess the digital expertise needed for creating a sound transport hailing platform, and therefore can’t continue to compete with TNCs. They could seriously benefit from a tech partner who would allow them to stay relevant.

Regulatory factors are also helping to keep traditional taxi companies afloat in certain markets. Take the Philippines market, for example. The Southeast Asian nation recently introduced strict regulations for ridesharing apps like Uber, making it tougher for them to operate without paying taxes and following other initiatives. Drivers and passengers are also becoming fed up with a lack of compensation and high prices. In a nation with a population density of 887 people per square mile – many of them without their own vehicles – the opportunity in the Philippines market is ideal.

Due to these factors, the Philippines and many other Southeast Asian nations are still relying on traditional taxis.  A taxi-hailing platform is precisely what is needed to connect with these markets – and now, they finally have it with MiCab.

This not only eliminates the endless wait times traditionally associated with finding a ride, but also increases volume and revenues for the companies. Taking value even further, our team has built a proprietary, targeted advertising platform interface into MiCab – bringing in revenues from even more directions. We are currently serving customers and fleets in the Philippines but will be entering other surrounding markets early 2017, while also expanding into other forms of transportation.

Most all other TNCs partner with individual drivers. At MiCab, we do things differently; we partner with the taxi companies themselves instead. This, combined with the advantageous relationships we’ve built in the Philippines government, gives us a huge competitive advantage and virtually guarantees full market penetration. While our competitors face bans throughout the nation, we’re able to shut them out and stand alone.

At MiCab, we pride ourselves on providing the safest, cleanest, and most comfortable rides on the market today to our customers. Here’s a step-by-step look at how we do it:

Company partnership – We seek and partner with only the best taxi companies.  All partners have already performed extensive background checks on all their drivers.

Fleet onboarding – Once teamed up, we onboard a company’s entire fleet at once with our easily-integrated software.  Each car gets one tablet; once the driver registers, they can immediately begin picking up MiCab riders.

User download/registration – To start receiving rides, users simply need to download the MiCab app onto their iOS or Android device, fill out a few fields, and register.

Ride request – Riders, just open the app to begin getting rides.  Location is automatically recognized; just enter in point A, point B, and tap “get MiCab” to get your ride.

Driver notification – Once a ride is requested, the system searches for the nearest available taxi and immediately notifies the driver.  Chat options are also available.

Payment and review – Payment is made in person once the ride is completed, then prompting an Uber-like review feature.

Our platform’s TOP feature (and a KEY differentiator) is undoubtedly its mobile advertising interface. The same locator technology utilized to locate riders is utilized to access their user profiles and pinpoint their advertising demographics. Using this data – and our advertisers’ desired goals – we’re able to deploy ads that match 100% the proper passenger criteria at the moment they are in the taxi. Ads are shown both inside and outside the taxi in a variety of places – on the user’s phone, on the driver’s tablet, and on a two-way LED screen on top of the roof (those outside can also see this). This proprietary advertising platform is backed by four utility patents.

Other features and benefits we’re proud to boast:

 Driver chat, allowing the driver and rider to get on the same page for free;

 Real-time tracking, utilizing geolocation so riders can keep tabs on their drivers;

 Quality vehicles, the majority of which have been manufactured within the past 4 years;

 Ride history, allowing riders to review all details of past MiCab rides;

 A rating system, ensuring drivers and passengers hold up to our quality  standards;

 Ad analytics, back-end performance metrics similar to Google AdWords;

 Low prices, with much lower booking fees than our competitors.

But wait, there’s more!  Check out some other exciting milestones we’ve reached:

Fully deployed in two cities.  Taxi companies in Cebu and Iloilo, two of our nation’s largest cities, are already reaping the benefits of MiCab. Last year’s version 1 beta release in these two markets has already seen 700 taxis added to our fleet – including many leading companies.

Users are riding in style. Over 5,000 app users have signed up and are enjoying rides during this same short period of time. They’re using MiCab to the tune of around 700 bookings per day.

We’re building key relationships.  Our execs are in ongoing talks with Petron and BPI (a leading Philippines bank), who’s interested in becoming our first Fortune 100 Philippines account.  We’re also exploring partnership options with Lazada, a popular e-commerce conglomerate.

Proprietary assets are protected. We’ve been granted four patents that provide priceless protection against potential competitive attacks: two for our moving ad interface, and two for its data components.

Suppliers are secured.  Global powerhouse Lenovo is handling our tablet manufacturing. SMART and Genii Hut are in place to provide our telecom and LED services, respectively.

For more information on what the future holds for MiCab, please request access to the private side of our Fundable profile.

The excitement that our execs have for MiCab was first shared with the public back in 2012, when they pitched the concept at Startup Weekend Cebu 2. Upon gaining immediate interest (and even an acquisition offer), our two Founders went “all-in” on MiCab and would eventually make two more strategic additions to the team. Let’s learn a little more about this impressive quartet:

Eddie Ybañez, CEO & Co-Founder
The first half of our founding duo has had an eye for software engineering since an early age. His professional career started as a web developer, before quickly making the jump into systems engineering. After a stint at Lexmark, it didn’t take long for Eddie to grow into executive positions with various companies – including enterprise innovator Nextix and Groupjump Global. For us, he’ll head up day-to-day operations while guiding the company’s vision.

Kenneth Baylosis, CTO & Co-Founder
Our second Founder is just as passionate about software engineering and development as our CEO. Kenneth would get his start as Software Development Manager at Fairlegend Electronics Limited before starting Zoog Technologies, a wearables company. He also served as CTO of MiiMove International along the way. An expert in most popular programming languages, Kenneth developed the MiCab app and continues to oversee all of its technological aspects.

Ken Costales, VP of Marketing
Ken is our marketing guru, directly in charge of executing our marketing activities and of building the MiCab brand image. The experience he’s gained in a variety of roles – most recently, in Brand Management & Commercial Operations at Procter & Gamble – makes him a great fit for our executive team.

Eric Cuenco, VP of Taxi Operations
The leadership experience Eric’s gained in founding two organizations – Qikserv and online retailer Findsph – is a very valuable asset to MiCab. Specifically, he’s in charge of the physical taxi service and other more tangible ends of our operations.

David Vacher provides key assistance to our CEO in an advisory role.  Mr. Vacher is a proven growth strategist and corporate innovator, especially in the world of start-ups and payment technology. We’re also supported by a talented Board of Directors, which includes the following members: