myAD

Changing the way people connect to advertising


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Problem / Solution

Social media made sharing photos popular, myAD will make it profitable

The supply of quality advertising creative is not keeping up with the targeting technologies being developed in the booming programmatic advertising industry. 

myAD will be a marketplace that will help users monetize their creativity, while also solving a major gap in the ad industry, which is the need for faster, cheaper and scalable display ad creative.

Mission Statement

Quick Pitch

myAD will build a community of creative individuals and incentivize them create quality display ads that advertisers can quickly and easily buy, download and use for their marketing efforts. 

myAD will change the way people connect to advertising by fostering the community that ask customers " How do you you want to be advertisered to?". myAD will be the go to marketplace for creative content by building the  conversation between brands and customers.

myAD will be to Marketing as LinkedIN was to Talent Acquisition

How Does myAD Fix Ad Blocking

People block ads mostly because the ads themselves are very generalized (aka bad) since ads are created to reach large audiences. 

The thousand of ads in the myAD marketplace are created by customers and can be bought by brands to reach future customers.  Ads from this market will be customized and unique and ads will be less of an annoyance to the everyday person.

Most importantly myAD will alter the ad blocking conversation because customers will be reluctant to block ads in fear of missing out on an ad that might have been created by a friend or themselves, FOMA at its finest.

Market Size

US Programmatic Digital Display 20.41 Billion in 2016

Global Display 2014 $137 Billion.

Traction & Accomplishments

  1. Patent Pending
  2. MVP and Website live
  3. App is in iTunes and Droid Stores
  4. Confirmed Customers on board once product goes live

How We're Different

  • myAD is a community that is focused on creating quality advertising. We showcase authentic photography and copyrighting from customers, pro's and hobbiest.  
  • myAD will be a resource to brands and agencies by helping them connect with their customers.
  • myAD will cut the time and cost of ad creation which will allow agencies to focus on optimization and implementation.
  • myAD will build a community of creative individuals and help them create ads so they can get paid for their creativity. 

Documents

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myAD Executive Summary 12-12-14.pdf

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iOS App Version 2.pdf

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Leaderboard AD.jpg

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Team

Ben Goldman - Chairman/CEO

 


Benjamin has had a diverse, well-rounded career in the advertising industry. Ben mastered agency negotiation techniques and tactical media planning at Mindshare working with major clients like Burger King and Unilever. After three years of working on TV and digital programs, Ben left Mindshare to join Inc. 5000 digital ad tech start up, Madison Logic. It was here Ben began his career in sales. He was the top performer for all three years he worked at Madison Logic, and helped establish the company as a major player in the B2B space. At Acuity Ads, a leading programmatic company that has a great tech stack that includes DSP, DMP and SSP technologies. Now at Infogroup Ben is the VP of Digital Solutions for a growing data organization.


Dave C. Thompson - President

Dave leverages professional experience as a chemical engineer and business leader to bring a perspective to myAD’s leadership that challenges the advertising status quo.  


Dave leverages professional experience as a chemical engineer and business leader to bring a perspective to myAD’s leadership that challenges the advertising status quo. Dave focuses on concept realization, strategy and operations. He has led earlier product driven startups including intellectual property acquisition and management.


Patrick Duda - CMO

 


Pat has a strong background in competitive analytics and digital marketing, which makes him a perfect as the Chief Marketing Officer. From AT&T sales training and being the top performer for many years, Pat went back to school to get his graduate degree in Applied Intelligence. He now is now leading a team as Marketing Director at Erie Insurance Group.


Jordan Kagan - CTO

 


Jordan attended college at Penn State, where he earned a Bachelor of Science in Electrical Engineering and later obtained a Master's Degree in Electrical Engineering from NYU. Despite his background and interest in engineering, he additionally took an interest in software development at his job in Research and Development for the Department of Defense. Jordan is a full stack developer and is very familiar with networking, several Linux Operating Systems, database development, and front-end development. He was drafted to the Chief Technology Officer position for myAD due to his interest and past proficiency in web application and mobile application development. He is committed to providing expert technical support and input. His programming languages of choice are C/C++, Java, Android, and especially Python.


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