Current Services

NUC’s strategy is to provide value to athletes throughout their football playing life, from youth leagues to the professional ranks.  Table 1 shows the services by stage of a player’s football lifecycle.

With roots in exposure, education, and recruiting tools, NUC is evolving to include apparel, training and leadership services to its customers.  For those draft-eligible college players, NUC will also provide player representation.

In 2014, NUC will hold over 125 events which will culminate with The NUC All-American Gridiron Classic, one of the premiere high school senior All-Star Football Games in the country.  These events draw both repeat and new NUC customers, whose information and combine results are added to NUC’s database, the industry’s largest High School Football database.  Results and information are then provided to college coaches and several marquee recruiting analysts.  These NUC properties are described briefly below.

New Services

Across the NUC event websites, as many as 1,000,000 monthly visitors review live and archived videos, see who has been invited to camps, and learn about and register for events.  This level of engagement suggests there are additional opportunities to monetize interest by players and their parents in the player’s development.

To create these additional opportunities, NUC is developing its technology platform to allow players, parents, coaches, and recruiters role-specific access to recruiting profiles.   Many of NUC’s upcoming services will be based on this platform.

Membership – Q1 2015

NUC is developing a cloud-based membership offering through a monthly subscription model.  Building on its exposure and education base, the NUC platform will provide players with a self-managed website while integrating recruiting education as well as NUC event statistics.  Players can load their highlight videos, respond to requests from recruiters, and share their info via social media channels.

NUC will develop a technology platform that integrates combine data with player profile, stats, video and athlete and parent education.The platform will monetize access to recruiters seeking player info and rankings as well as players seeking to host a recruiting profile.Integrated with mobile access and social networks, NUC will further develop and refine its community of customers and their fans.Using CRM tools, NUC will be able to gain a much deeper understanding of its customer behaviors and needs, which will allow for additional monetization through apparel and partner sponsor products and services.

Beyond the high school football experience, NUC will leverage the platform to remain in contact with alumni playing collegiately, as well as integrate those players into combines as counselors.History has shown that NUC alumni are often top ranked high school athletes with a very strong chance at playing in the NFL.By providing value to NUC alumni through their college playing days, and by virtue of the relationships it develops with these players, NUC is positioning itself to succeed as a professional football agency

Key Highlights

1.Proven history of increasing exposure for high school football players, with over 1,200 event participants receiving Division I scholarship offers each year.

2.  Relationships with over 100,000 current and former high school players, creating a warm market of buyers for targeted products and services.

3.Developing a SaaS model of membership for its target market that includes recruiting technology, educational content, and access for players, parents, coaches, and recruiters. 

4.  Uniquely positioned to extend this trusted advisor relationship to sports representation and player management when players are draft-eligible.

Founded in 2005, Schuman’s National Underclassman Combine (NUC) is the nation's premier high school football organization featuring a series of underclassmen football combines, camps, high school senior All-Star Games and a growing digital platform that engages the country’s top high school football players, their peers, coaches, parents and fans.

NUC was formed to create a focused environment that allows freshmen, sophomores and juniors to showcase their skills and talents for college recruiters. Since its inception, more than 100,000 athletes have come through NUC events and more than 7,000 athletes have received Division-I scholarships after first attending an NUC event.  Over one third (35%) of all Division 1 football (FBS) signees each year are NUC alumni.

-The Largest Set of football evaluations events and most participants in the USA

-Decentralized coaching structure allows for localization of events and evaluations

-Social Media presences largest in industry over 1.8 million twitter followers, over 250k facebook fans, and over 105k Instagram followers

-Documented evaluation process

-Replicable event process that will allow for better evaluation, membership and franchising of technology to mass market

-Process expandable and replicable to other sports.