NYC English

Technology for teaching English to students in foreign countries


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NYC English: Fast Facts

NYC English is a software/app technology that teaches English as a second language.

Specifically, NYC English teaches conversational English and lifts students up to test-score levels that traditional English apps are unable to do.

Major Problem

English language learners have only 2 choices:

Comprehensive Solution

NYC English teaches all 6 skills throughout the software in an instructional design that builds capabilities upon capabilities and are aligned to all international standards.

Learning objects are introduced, exercised, tested, and then re-introduced in the software again later on to reinforce the learning.

Everything You Need To Learn English

Cross-Platform Technology
The technology runs on all devices: mobile phones, desktops and tablets. From an Instructional Design aspect, the learning is presented in "2-way" instruction. This means that the student is engaged in the software and must react to what the software presents and then continue on. (1-way learning is like watching YouTube with no interactivity). The 2-way interaction compels students to make choices and engage.

Scientifically-Proven Instruction Model
NYC English also uses a scientifically proven instruction model called "Watch-Learn-Practice-Produce."  This system is the natural way students learn anything, such as a riding a bike, sports, or learning a language. They "Watch" the instruction, they "Learn" the concept, they "Practice" what they have just learned, they "Produce" the language upon demand.

No Teacher Required
Important: NYC English's first generation software was engineered for classroom settings and computer labs, etc. Now the software is being adapted for B2C learning wherein the learner likely doesn't have a teacher for support. This generation of the product (to be released July 2021 prior to IPO) is more user-friendly for self-learners.

Incredible Opportunities
From a business aspect, this B2C version empowers NYC English to be delivered to much larger audiences of customers via mobile network operators, satellite TV providers, streamers, app stores and other OTT delivery systems to IoTs.

Traction & Accomplishments

NYC English LLC’s current product has 900+ lessons, exercises and tests. All content is proprietary and has a flexible platform that it sits on. It is designed to run on all devices, has cloud-based delivery or other technology environments.   

In 2020 NYC English LLC modified the product to also run within Mainland China. It is hosted there on Tencent and is being tested for delivery across both Satellite TV systems as well as Mobile Network Operators within China.  

NYC English LLC has also formed a Joint Venture in China so as to be legally compliant for delivery to the Chinese government schools.

In five other countries, NYC English has launched and is being tested and reviewed by major customer bases, such as Mobile Network and Platform Operators in Indonesia, Thailand, Malaysia and China.

Key Partnerships

Meet The Team

Mark Emerson | Founder, CEO and President

  • Previously owned, and successfully managed global digital English language companies, including Ellis Inc. and Pearson Education, for the past 20 years.
  • Mr. Emerson first entered digital English language market in Year 2000 when he was the President of Ellis Inc., which he later sold to Pearson Education, the largest education company in the world.
  • Mr. Emerson founded NYC English LLC in 2015.

Thomas P. Irle | Acting COO, SVP Global Business Development 

  • Serves as the SVP Global Business Development of NYC English LLC
  • More than 30 years experience in Asia in executive positions in global companies, such as Philips N.V., PolyGram, Universal, Time Warner, and Educational Technologies

Prabish Chandran | Chief Technology Officer

  • Co-Founder and Director of Vidyatech Solutions, a Microsoft Partner and Preferred Vendor to Microsoft HQ at Seattle and Microsoft India
  • More than 20 years of experience in developing solutions for organizations including Microsoft, CA, IBM, AT&T and Symantec, and designing instructional technology solutions for Reader’s Digest Pearson Digital and Thomson Reuters

Brian T. Kofford | Chief Financial Officer

  • Managing Partner of Biesinger & Kofford, CPAs, PLLC, a Utah-based CPA firm
  • More than 27 years experience specializing in providing accounting, finance and business consultation to entrepreneurs

Anthony Pettifer | Brand Strategy Advisor

  • Founder and Managing Partner of Brandstorm Asia. Based in Hong Kong, Mr. Pettifer helps companies enhance the intangible value of their brands.
  • He has held senior positions in the UK and Asia at JWT, DDB Needham and Leo Burnett, including Head of New Business for Leo Burnett Asia Pacific. 

Craig Tranter | Director Sales & Operations, China

  • Vice President & Head Asia Pacific, Houghton Mifflin Hardcourt.
  • Managing Director MCL & Group Publisher – Home & Library, Marshall Cavendish.
  • Vice President Times Publishing Limited. 

Karen Barton | Team & Operations Manager

  • Human Capital & Administration Manager at Times Publishing Limited in Hong Kong.
  • On top of this corporate role, she reported to the Managing Director of Educational Technologies Ltd. on the company's daily operations and legal affairs.

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