Octerra

SaaS procurement platform for brands


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THE LEADING MARKETING PROCUREMENT PLATFORM
Octerra: Fast Facts

Octerra is a SaaS procurement platform designed specifically for brands and agencies to manage their entire pass-through production spend.

Octerra modernizes an outdated process, provides transparency, and workflow benefits to brands, agencies, and production vendors, while also providing critical data and insights that help licensors better manage their marketing expenses.

THE LEADING MARKETING PROCUREMENT PLATFORM
Procurement Problems

The cost of producing content represents most brands’ second largest marketing expense, yet they have very little visibility of and control over the process or cost of producing the content and collateral used to advertise their products and brands:

Advertising agencies have historically kept the process at arm’s length. The tools and methods that agencies use are outdated and cumbersome, such as email and spreadsheets, making collaboration with clients and vendors difficult and inefficient.

Brands often employ multiple agencies to market their products and brands, with their own set of processes and relationships, resulting in a complete lack of visibility and transparency in the processes that the agencies are using. This creates a lack of critical data around one of their largest expenses as a business.

THE LEADING MARKETING PROCUREMENT PLATFORM
Our SaaS Procurement Solution

Octerra brings all stakeholders involved – brands, agencies, and vendors – into a system of record to manage production spend and conduct the production bidding process.

THE LEADING MARKETING PROCUREMENT PLATFORM
Octerra’s Key Components

Octerra was designed with input from real, practicing production experts from all stakeholders to ensure that it conforms with workflows employed by clients, agencies, and production vendors today. We designed the platform to make it as user-friendly and as intuitive as possible.





THE LEADING MARKETING PROCUREMENT PLATFORM
Octerra Accomplishments

THE LEADING MARKETING PROCUREMENT PLATFORM
The Octerra Team

John Wallace | President and CEO | Background in production and technology start-ups. Holds 10 years of operational leadership experience, 12+ years of production experience working with top brands, agencies & vendors. Held leadership roles in multiple successful startup/entrepreneurial ventures, including Speedserve (acquired by Buy.com in 1999) and StudioNow (acquired by AOL in 2010).

Corey Griggs | Vice President of Technology | Entrepreneurial engineering leader with a background in high-growth SaaS companies. Past work includes an engineering tenure at ed-tech start-up, LiveSchool. Launched his own software consulting company building the tech backbone behind nearly a dozen businesses, and founded Geode Events, a virtual networking platform.

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