Palate Club

Premium Wine Subscription Matched to Your Personal Taste


Private Fundraise

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When Nicolas Mendiharat came to America in 2015, he became extremely frustrated by his inability to properly select American wines. This was despite the fact that he was savvy about French wines. He then started organizing blind tastings (French vs. US wines) in San Francisco.

Mendiharat quickly saw how much people loved this and wanted to engage in additional tastings. This gave him an idea: What if this concept could be brought to the masses?

From there, Palate Club was born.


Wine is as classic as it is iconic, but that doesn't mean that selecting the right one is easy. With 2 million labels flooding the markets, it's almost impossible to find the best wines. And attempting to do so can be very expensive or frustrating.


Palate Club solves these issues with a proprietary, unique data science model (IP) analyzing 200 traits found in wine and taste.  We start figuring out your personal wine profile by sending you a blind tasting box of 4 half-bottles you can rate in our app.  We then ship wines according to our findings and your profile is updated.



Our blind tasting solution, coupled with a stellar app with a top-notch design and rating system, make for one very fun experience.

The customer gets a main profile of:

  • 7 descriptors
  • 5 best matching wine regions and grapes (out of 140)

As you get more shipments with the club, and more ratings, we unveil more details of the profile.


Nicolas Mendiharat, CEO

  • Serial e-commerce entrepreneur
  • Previously built and grew an online business to $100m.

Guilaume Dumortier, CMO

  • Expert in growth hacking frameworks
  • 15 years of online marketing experience for startups such as Algolia (unicorn)

Yann Kronberg, CTO

  • Managed bigdata projects for Rakuten
  • 10 years of experience as CTO and Google Premier partner

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