Penley Research and Development, LLC

Golf Shafts Inspired by Aerospace Technology


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During the last decade, increased demand for golf clubs to accommodate longer drives, lighter weight, higher swing speeds and dampened vibration has developed. This change motivated golf club designers and manufacturers to develop new standards, many of which have been answered through advanced golf shaft designs, materials and manufacturing processes.

Penley Research & Development, a small firm on California’s West Coast, founded by Carter Penley, stepped forth to meet this need by the design and production of golf club shafts, the quality of which has yet to be matched by larger, well-known manufacturers.

Penley Research & Development designs and manufactures very high end golf shafts for more experienced golfers. We have also developed an off-the-shelf high end shaft that fits 80% of golfers regardless of their swing speed and strength.  

The Tip-to-Butt Aspect Ratio (TBAR™) process developed by Carter Penley builds a very precise golf shaft for today’s unique golfer. This is a huge advantage in that these products have more feel, control and distance than any other shafts in the market.

Currently, Penley Research & Development offers shaft designs for woods, irons, and hybrids; woods and hybrids are the initial focus with the iron line to be added subsequently in the future. Over the next two years, the company will be adding custom clubs and accessories.


Penley ET²
Penley developed a specific flex range for the accomplished player, including PGA, LPGA, Long Drive and aspiring amateurs. The ET² shaft is an upgrade of the original ETA shaft and the customer response has been overwhelming.


Hybrid Heater²
Penley developed the Hybrid Heater² with an 80 gram increase in shaft weight and a higher kick point to prevent the ball from ballooning in order to accommodate USGA groove rules, specifically for Tour use. This shaft is now available to all players.


ET² Long Drive Shaft
The long drive version of the ET² was designed with the TBAR Technology and Zone Flex Characterization. Since its release in 2012, there have been over 15 Long Drive event wins.

Executive Player Line
This is a line of Woods and Irons that are designed primarily for the higher handicap player who has a slower transition/swing speed, yet wants to gain distance and accuracy.

Penley Signature Line
This product line is for the avid golfer or for a company looking for a new and unique design to offer their clients. Penley will design shafts exclusively to meet the customer’s specifications.

Carter Penley's high quality golf shafts have been used at the Long Drive Championship and by PGA players worldwide. Great players such as John Daly (who won the Buick Invitational in '04 using a Penley shaft), Lanny Wadkins, Jason Zuback and Vijay Singh have played using Penley shafts.

Since 2010, over 100 Penley ET² and Hybrid Heater² shafts have been placed in the following tournaments:

Penley Research and Development is poised to become a leader in the production and sales of golf club shafts as we continue to design and manufacture high quality, leading edge products.

The following is a list of some of our bigger accomplishments to date:

  • All PRD equipment is Made in the USA and always will be
  • Our golf shafts have been used by several P.G.A. players worldwide
  • We have set up a presence at tours
  • We have several club shops and long drive customers
  • There is potential for professional endorsements

Our Team

Carter Penley - Founder + CEO

Carter is an aerospace engineer with a graduate degree in composite materials and 35 years of design experience. 


Carter started and built the company and was successful in selling its high end shafts. The company was then bought out, mismanaged and outsourced to Mexico creating very low quality shafts. He is now outside of his non-compete and re-launching the company with new and better designs than ever before. Carter Penley’s specialization is in design of structural tubes using fiberglass ("E" type and "S" type), carbon fiber, Kevlar, boron and combinations thereof. His client list includes the U.S. Government, Ford S.V.O., Chevrolet Valve Train Group, Pontiac, Harley Davison, San Diego Zoo and more specifically, today, the sporting goods industry.


Gregory Wisniew - Co-Founder + CFO

Gregory has extensive experience with startups.  


Mr. Wisniew has obtained a CFP, MBA, MS, AIF and is a registered principle. He has worked as a financial planner for over 15 years and been involved in several start-up business ventures.


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