Planet Fitness

The most innovative health club brand in the United States


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Quick Pitch

The average monthly cost of a gym membership in the US is $55 per month, brought up by additional perks that members probably don't need nor want to attain their health and fitness goals.

We at Planet Fitness have boiled our business down to the things that our members really want in a health club - clean, stylish, hassle free facilities that are filled with tons of brand-name cardio and strength equipment, and a lot of happy people. We don’t have any salespeople, and we don’t bother with all the extras like juice bars and childcare that drive up costs and can make a gym membership seem more like a car payment.

If you’re looking for a comfortable, friendly place to exercise, and like a great deal, then you’ll love Planet Fitness.

The Planet Fitness

As the most innovative health club brand in the United States, Planet Fitness provides a unique environment in which anyone – and we mean anyone – can be comfortable. It is also known for a lot of things – our absurdly low prices, our Lunk™ Alarm, and most of all perhaps, for our Judgement Free Zone® philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms. A diverse, Judgement Free Zone is a place where a lasting, active lifestyle can be built. Our product is a tool that can be used by anyone, a means to an end and not a brand name or a mold-maker.

Planet Fitness - Franchising

Planet Fitness has had record growth after it first opened its doors, seeing continued growth ever since. We have seen the great potential in the Planet Fitness franchise, and because of its explosive growth we plan to open multiple locations around Laredo, TX.  Our goal is to implement an existing and successful franchise structure and expand within 5 yeas to three locations that will be supported by Webb County's population.

Traction and Fun Facts

Planet Fitness has made a lot of headway and achieved substantial traction into bringing their innovative health club brand to a broader market base.

Some Fun Facts:

Meet Our Team

Jaime Gonzalez, COO

Jaime is an energetic and dedicated individual with an extensive combined team experience of 25 years in business management. Jaime’s market analysis and management has served in converting under- performing assets to performing assets due to his efficient planning and implementations of policies at Nexgen.

Andy Gonzalez, CEO

High-performing, strategic- thinking professional, Andy has built his entire executive career on the foundation of robust and far- sighted strategic planning, coupled with consideration of trends in emerging markets. Andy tackles each new business challenge with his well versed skills of goal congruence, financial and human resource management thereby ensuring steep growth in investors’ returns.

Ventura Nevarez, GM

A former US Navy Fitness Department Supervisor, Ventura Nevarez brings extensive management and training skills having received training  from US Navy.  His unsurpassed dedication and attention to detail makes him top candidate for GM in Laredo's first Planet Fitness.

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