PlantSnap

Mobile App Instantly Identifies Plants, Trees, and Mushrooms


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PLANTSNAP:
WHAT WE DO

PlantSnap is a mobile app that helps you identify plants, flowers, trees, cacti, succulents and mushrooms. Simply snap a photo of the plant, and PlantSnap tells you what it is in seconds!

  • PlantSnaphas 585,000 species in our searchable database, is translated into 35 languages, and is currently being used in 234 countries around the world.
  • PlantSnap has over 10 million downloads in one year.
  • PlantSnap iOS launched a freemium model in February 2019 and received 126,000 downloads in the first week. As a result, we expect to reach 100+ million downloads by the end of 2019.

WHY WE
DO IT

THE PLANT
MARKET

The plant/gardening market is a $340 Billion dollar/year global industry. In comparison, total global music sales are roughly $16 billion/year. PlantSnap is becoming THE place to advertise for every company on Earth that is a part of this $340 billion industry.

As PlantSnap grows our audience to tens of millions of users/people worldwide, ultimately surpassing 100 million users by the end of 2019, there is no media platform or magazine or TV station or ad agency who would come anywhere close to rivaling our audience of people specifically interested in what that $340 billion/year industry has to offer.

According to Facebook Analytics, our target audience represents a potential 1.8 billion global users.

PLANTSNAP 
TECHNOLOGY

PlantSnap has a patent pending on our process of using over 150 million images to train our machine learning algorithm, which is a form of artificial intelligence. We have also incorporated a new technology into our app and our patent that allows the app to auto-detect leaves and flowers simply by scanning your surroundings with the phone’s camera, and added an augmented reality experience that brings the user a fully-immersive experience.

With hundreds of thousands of images taken with PlantSnap every day around the world, PlantSnap has the largest plant database in existence. Every image taken by a PlantSnap user is added to our database and then used to retrain our machine learning algorithm every month. With every new image taken with the app, the PlantSnap algorithm gets smarter!

We have many future apps which will use the same IP, including ones which can disrupt other apps which are either recognition based or graphic database dependent.

REVENUE
CHANNELS

PROPOSED
BUSINESS MODEL





Finalize pending partnerships
Optionality: monetize B2B or simply leverage distribution partnerships for lead generation and co-marketing to drive B2C sales.

Currently implemented
Post-sale monetization via ecommerce transaction fees, retail referral bounties, and sponsored/syndicated content deals.

Engaged
Recurring revenue via subscriptions for premium services and/or marketplace purchase.

KEY TEAM
MEMBERS

  • Eric Ralls  | Founder & President
  • Dan Johnson | Seed Investor & BOD Member
  • Ivan Iliev | CTO and leader of our team of 10 world-class coders in Bulgaria
  • App Optimization Contractors | Mammoth Growth data-oriented growth-marketing and in-app optimization to improve the user experience, retention and conversion rates.
  • Marketing Contractors | SocialCode provides expertise in negotiating, creating and managing display, audio and video marketing on Facebook, Google, ad exchanges, ad networks, and other media outlets.

REVENUE
FORECAST

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