Protalus

Patented shoe insoles alleviating discomfort with alignment technology.


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EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
PROTALUS: FAST FACTS

Introducing Protalus: 
Like Apple, Dyson, and Tesla, Protalus is different because of the way that we look at the problem, design for the problem, and support and protect our design with science and patents.

We don’t talk about it – we do it! Our technology is the first and only engineering solution to the problem of misalignment.

Protalus’s technology is built into all of our insoles which align the foot and ankle in a non-invasive way while maintaining a safe range of motion. Just like bowling bumpers are used to prevent the ball from falling into the gutter, our technology keeps the foot and ankle from falling into an unsafe range of motion.

EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
A SOLUTION TO A UNIVERSAL PROBLEM



The human body is a machine. When a machine operates outside of its engineering design, it runs inefficiently and accelerates the moment of failure or breakdown. In the human body this equates to fatigue, pain, trips/falls, and injuries.

For the last 150 years, insoles and orthotics have tried to solve the problems caused by misalignment by providing support under the midfoot to alter the body, most commonly known as arch support.  Through this approach all other insoles and orthotics fall short because they treat the symptoms of foot pain – with foam and padding – rather than addressing the root cause of pain which is misalignment. That’s why all of our competitor’s products look the same.

Protalus’s insoles look different because they are different, designed for everybody to keep the body in alignment.

EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
INSOLES FOR THE BODY, NOT JUST THE FEET

Our mission at Protalus is to empower everybody of all ages to move and feel its best.

The movement of our feet affects the entire body: from the ankles, hips, lower back and neck. At the first point of contact with each step we take, the shape and material of our footwear dictates how we move.

With our patented technology, our product goes above and beyond support by:

Guiding the foot through a healthy range of motion.

Aligning the rear foot and ankle to provide alignment throughout the body.

Absorbing shock and alleviating pressure in the foot.

EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
LIFE IN ALIGNMENT

The key to our product’s success is its UNPARALLELED TECHNOLOGY which starts with our deep heel-cup and rigid side support.

Alignment is the key to alleviate discomfort and pain. By helping to properly align the foot with the body, your joints are placed in their optimal position to reduce wear-and-tear on the body and ensure that your bodyweight is supported by the skeleton as intended, not the soft tissue.

EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
HIT THE GROUND RUNNING

Since our launch in 2014, Protalus has made great strides in bringing confidence and comfort to individuals seeking a real solution to discomfort and foot pain.

EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
CUSTOMER REVIEWS

This is my 3rd pair of insoles that I have purchased. This was not due to them wearing out, but rather to having a set for work shoes, casual (tennis) shoes, & golf shoes. These inserts are a “game changer” for plantar fasciitis pain relief."
DAVID G.

I’ve spent hundreds of dollars on many insoles and the Protalus is my choice to wear. I like the stability of heel cup and the full and 1/2 sole options and have bought both. Protalus is the only brand I choose to wear.”
EDMOND W.

They are fabulous...being a working professional chef, chef instructor, and culinary product ambassador, I am always on my feet. I have had inserts custom made /orthotics...Protalus is the Answer for Relief of Food Pain!”
GERRIE B.



EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
A COMPANY BORN FROM COMPASSION

The love between a father and his son is what brought Protalus to life.

As a father watched as his son, who was once a laughing, carefree and active boy, now withdraw from life and the things he loves due to pain so severe he’s barely able to walk.

He was crushed to see his son’s strength and self-confidence crumble.

After countless hours and amounts of money spent to help his son, he decided to find a solution himself.

Christopher Buck, Co-Owner and Chief Technology Officer, brought together a team of global experts to design their first product: an insole that helped his son reclaim his active lifestyle and confidence. 

Together with Henrik Norremark, Co-Owner and Chief Executive Officer of Protalus, the duo has challenged the industry and allowed countless others to regain their passion for all of life’s activities.

EXPERIENCE LIFE IN ALIGNMENT FOR A BETTER YOU
ALIGNING OPPORTUNITY

Protalus is leading the race with our innovative approach to insole technology for everybody.

In five years, we have become the 9th largest company in the orthotics/insole space (source: Industry ARC)

And with an ever-growing market size of $3.3 billion USD in 2019, Protalus is leading the pack with one of the most effective and innovative products that defies the way we approach discomfort and pain. Unlike our competition, we have the possibility to expand beyond the $3.3 billion as we target the B2B market for industrial application.

The footwear industry is hungry for new proven technology that is universal for mass scale manufacturing, making Protalus an ideal candidate for an acquisition. Like GORE-TEX®, Protalus enhances customer experiences by giving them something they can’t get anywhere else.

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