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Püre: Fast Facts

Püre manufactures the latest technology for disinfection and sanitizing in home and commercial settings.

We eliminate threats at the microbial level, using hypochlorous acid solutions certified by the EPA and proven effective against SARS-CoV-2, as well as other viruses. Though our solutions are powerful, they’re completely safe for humans and eco-friendly.

Backed by science and driven by a passion to make the world a healthier place, Püre takes clean to a whole new level.

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The Need for Clean

As a result of the global pandemic, individuals and businesses are more concerned with cleanliness than ever before.

While trying to find the new normal, we’re all searching for products to keep our families and customers safe.

One problem is, there’s plenty of disinformation out there. How do we know what really works?

Plus, many products that have been proven effective contain harmful chemicals, are in short supply or are too pricey to be widely accessible.

How can we protect ourselves and those around us while looking out for our wallets and the planet?

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Taking Clean to Another Level 

Püre takes clean to another level.

We’re committed to protecting people by eliminating threats at the microbial level.

Our wide range of products use disinfectants that are powerful, yet food-grade, human-safe and eco-friendly.

Backed by the latest in scientific technology, Püre has the power to sanitize the surrounding environment, whether that space is a home, small business, government organization or large corporation.

Our team of biochemists and innovators are dedicated to making the world a better, safer place. When we say clean, we mean it. Our sanitizers are proven highly effective against pathogens including SARS-CoV-2 and certified by the EPA.

We also believe in transparency, sharing clear information so customers can make the best decision possible for their businesses, customers and families.

Sanitized. Safe. Sustainable. That’s Püre.

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Effective, Safe and Eco-friendly

When Püre started the quest for clean, we knew we needed a disinfectant that was:

Hypochlorous acid (HOCL) fit the bill. Known as nature’s sanitizer, it’s produced by the white blood cells of humans and other mammals. It’s similar to a mild citrus juice.

This powerful disinfectant with applications in healthcare, food safety, water treatment and general sanitation defends against bacteria, fungi and viruses like SARS-CoV-2.

Püre’s products also use ultrasonic energy to deliver intense, safe sterilization via home units, retail devices and walk-through stations.

Our solutions are designed to fit into any space without being loud or disruptive. They’re easy to use and offered at a lower price point than less effective products on the market.

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Püre Power

We started in the disinfection space four years ago with a focus on surgical instruments. We then expanded to food processing and construction sites. As a result of the coronavirus, we saw an opportunity to pivot into the consumer market.

Since the launch of our consumer-facing products in April 2020, Püre has been cleaning up.

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Meet the Dream Team Behind Püre

Irtiza and Micaela met in college and decided to combine their outstanding skills of financial prowess and business development. Tying in Anarkali’s Ph.D. in biotechnology, we formed a disinfecting and sanitizing dream team.

Micaela Johnston
PRESIDENT AND CEO
Micaela brings her vision and marketing expertise to Püre’s day-to-day operations.

Irtiza Mahmood
COO
Irtiza devotes her talents in financial management and business development to the Püre team.

Anarkali Mahmoood
CTO
With her Ph.D. in biochemistry, Anarkali leads Püre’s technology and innovation efforts.