Consumer wellness brand with products and education for stress management


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Take the edge off stress

R3SET is a consumer wellness brand focused on helping people to stress less and stress better.

Take the edge off stress

Sixty percent of Americans say that stress is negatively affecting their health and wellness. The most popular coping mechanisms include alcohol, tobacco, vaping, cannabis, and prescribed or illicit drugs, all of which have negative health implications. Apps like Calm and Headspace have popularized meditation, but they’re time consuming and often infrequently used. There is a large unserved market of people who want simple, effective, non-stigmatizing solutions that fit into their everyday lives.

Take the edge off stress

R3SET provides effective, natural dietary supplements that contain ingredients clinically proven to reduce stress. We have also developed online education that’s been proven to help people become more stress resilient.

Our product has a novel design and formulation:

Take the edge off stress

Our holistic approach gives people simple, science-based tools and tips for managing stress.

R3SET works on the 3 body systems most impacted by stress - nervous, endocrine, and immune - to provide a complete stress solution. Our formulas were developed by Eric First, MD, an expert in brain/body science. They include natural ingredients and underwent rigorous clinical testing.

Dr. First partnered with Lonza, a leading Swiss development leader to create unique, engaging capsule technology. Each capsule looks beautiful and is coated in aromatic oils for a pleasant experience. In consumer studies, 75% of people report improvements in stress levels and sleep quality when using R3SET.

Our online education program was built with The Whole Being Institute, a leading provider of online mindfulness education.

Take the edge off stress

Product Development: Our first products were developed in 2019 and launched in 2020. We have a new product in development targeting a 2022 launch.

Partnerships: Paris Hilton is an investor and we have a 3-year brand partnership in place. She is actively using her social platforms to create brand awareness. A Top 5 Global Consumer Products Company is also an investor.

Manufacturing and Distribution: Capsules are manufactured by Lonza in the USA. Bottle filling/cartoning is by Stephen Gould Inc in the USA.

Press Mentions:

Take the edge off stress

Take the edge off stress

Barton Warner, CEO
30 years of consumer health general management experience

Eric First, MD, Chief Scientific Officer
25 years of pharmaceutical/medical experience; numerous patents

Harris Rabin, Chief Commercial Officer
20 years of marketing experience (Bayer, AB Inbev)

Deb Kahn, Head of Marketing
15 years of marketing experience (Bayer)

Julian Tan, Head of Sales
15 years of sales experience (Bayer)

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