Re:THINK Ice Cream

Indulgent ice cream that's healthier with unparalleled health...


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Healthy Indulgence
Without the Guilt!

There is an irreversible trend towards healthier eating in this country, and it is permeating all food categories, even desserts. Consumers want to eat healthier, but they do not want to sacrifice on taste. Re:THINK is the perfect  marriage between a great tasting, satisfying indulgence and responsibility to our health.

Our Product Attributes

Re:THINK is the best tasting & textured healthier ice cream on the market; we developed it to serve as many consumers as possible, including those with health concerns like diabetes and dairy intolerance.

  • REAL Ice Cream w/ authentic taste & texture (not an alternative)
  • Lactose-Free & A2/A2 Dairy to eliminate dairy discomfort
  • Tummy-friendly (the first and only ice cream to resolve dairy discomfort)
  • Low-Calorie/Low-Fat – 1/2 of the Calories & Fat*
  • Low-Sugar –2/3 LESS Sugar* (7-9 grams per serving)
  • Keto-Friendly –1/3 the Carbs* (8-10 net carbs per serving)
  • Diabetic-Friendly (1.7 Glycemic Load)
  • 2x Protein* (28 grams per Carton)
  • Infused with Collagen (the first ice cream to have it)
  • No Artificial Sugars or Sugar  Alcohols (e.g. No Erythritol)

*Approximate levels and as compared to traditional ice cream

How We Compare –
Healthy Attributes

The Market

Industry Landscape

The Unmet Need – Re:THINK fills the vast middle ground between: ‘Decadent’ ice creams (high in sugar & calories) and ‘Lite’ ice creams (lower in calories but lacking in taste & texture because they are not real ice cream)

Our Target Consumer

Our Marketing Strategy

Data Analytics –Target audience with awareness building – social media & mobile advertising: Facebook, Instagram, Pinterest, Twitter, YouTube, etc…

Leverage analytics to generate programs to geo-target trial opportunities, convert trial into  loyalty, loyalty into advocacy.

Trial & Sampling – Put our ice cream into consumer’s mouths: in-store demos, farmer’s markets, charity/school events, healthy lifestyle events, health club demos, corporate events, hospital donations. This is critical as the consumer has grown wary about unsatisfactory tasting healthier ice creams, so we need to demonstrate we’re different.

Influencer Marketing – Consumers are influenced by people they know and trust, this an important part of growing a consumer brand. We partner with micro and macro influencers to help us create brand awareness and trial through their trusted referral.

Public Relations – Aggressively seek coverage in trade and consumer publications, TV, Radio, Podcasts, etc.

Food Service Initiative

Our single-serve 4oz cups are a perfect on-the-go healthier treat!

We are working with food service distributors on placements in:

  • Hospital Cafes & Patient Menus
  • Sports Clubs & Gyms
  • Corporate Cafes
  • Universities

This will be a strong sales channel for us to help increase brand awareness and trial to drive traffic to our retail accounts. We are already in all Northern California Kaiser Hospital Cafes, San Jose State University, many local gyms and corporate cafes.

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