Our mission: harness the best technology, materials and construction that the 21st century has to offer to design, develop and deliver gear that inspires men everywhere to be better, push boundaries and train to the absolute utmost of their abilities.
With 4 full seasons of product under our belt, a database of 25,000+ email subscribers that grows daily, and a growing network of wholesale relationships that includes top names like Bloomingdales and Nordstrom.com, Rhone Apparel is already laying the foundation for a revolution in the way the world sees activewear.
That revolution starts here and now. Interested in seeing where it goes? Read on to learn more about who we are and what we’re about, and be sure to request access to the Business Plan page of this profile for a behind-the-scenes look at Rhone Apparel and our vision to move men #ForeverForward.
The journey to Rhone Apparel began when members of the founding team -- all busy professionals and passionate athletes — took a look around the activewear industry and noticed something a bit... off.
There were plenty of stylish, comfortable, high-quality activewear options for women. But when it came to activewear for men, guys were constantly being forced to choose between two non-options: brands with subpar products and in-your-face branding, and hyper-targeted brands like lululemon – a brand that is primarily focused toward yoga – and women
The mission of Rhone Apparel is simple yet revolutionary: create a new standard in mens activewear that speaks directly to how men live, work and sweat in the 21st century.
Rhone Apparel designs combine the best materials, the latest technologies and the finest construction. The result: impeccable activewear that feels good, looks great and performs even better.
At Rhone Apparel, we wanted to create activewear designed for the lives men lead every day, whether they’re running errands, jumping on a flight, pushing hard in the gym — or a top secret mission that combines all three. That’s why we designed Rhone Apparel to be:
Every piece of Rhone apparel is scrutinized from cut to color to cloth, then rigorously tested by men we trust.
Once testing is complete, we layer in a touch of heritage by naming each piece after an inspirational male icon. Then, for an added punch of potency, we print a quotation from that icon directly onto the garment itself.
Rhone Apparel is about more than just creating great clothes: it’s about inspiring men everywhere to make strides daily in being their best selves. So we feel that invoking the names and words of our heroes into our clothing is a great way to be mindful of the past while looking forward to a bright future.
Just one of the areas where our commitment to excellence and pushing the boundaries of activewear shines through is in our fabric technology:
Traditional activewear garments use chemical-based sprays that are applied post-production and are only meant to last 15-20 washes. Those chemicals wash off as the washing machine and gets absorbed into the skin. After the chemicals are gone, the fabrics will absorb bacteria and create odor that will no longer be solved by a simple washing / drying.
Rhone Apparel products, on the other hand, feature innovative Silver fabric technology that spins silver yarn into a polyester / nylon blend that fights odor and bacteria. These silver fibers last the lifetime of the garment, continuing to fight off odor and bacteria long after other garments would have. In other words: Rhone Apparel won’t quit even if you do.
Silver is just one of the many ways we continually push the boundaries of mens activewear. For a more in-depth overview of the Rhone Edge, and how Rhone incorporates excellence into every corner of what we do — from the venting and the seaming to the fabric and the fit -- visit our website.
We are American guys who believe in producing a great product
(and, where possible, made domestically).
But we also have been inspired by the places we have traveled. A collective favorite of ours is the Rhone Glacier and Rhone River in Switzerland and France. As an important trade route for the Greek and Roman empires, the Rhone is not only aesthetically beautiful, but was also highly functional for surrounding civilizations, as they grew based on trade.
There is something about that current that resonates with us. We want our brand to reflect that strong and classic inspiration: a handsome line that is highly functional, always flowing, and moving #ForeverForward.
2014 was a tremendous year for Rhone Apparel, and if the first couple of months are any indication, there are even bigger things on the horizon in 2015 and beyond.
In Q1 of 2015, we kicked off new wholesale relationships in Q1 of 2015 with Bloomingdales, Equinox, Flywheel and Nordstrom.com. Thanks to these and other relationships, we’re on track to more than quintuple our 2014 revenue of $500,000 this year, and reach $2.6 million in 2015 alone.
Rhone Apparel is already catching the attention of some of the leading names in fashion, athletics and media: we’ve worked with the likes of ESPN, Saks 5th Avenue, Men’s Health, JackThreads, Zulily and the Wall Street Journal, just to name a few.
With all of this momentum at our backs, now is the time for Rhone Apparel to kick into high gear, ramp up our sales and marketing efforts and claim our place as the undisputed leader in mens activewear. For more information about how you can help make that happen -- and where we’ll go from there -- please request access to the Business Plan page of this profile!
Rhone Apparel is helmed by a collection of passionate entrepreneurs and creators—men who believe in creating a product that is not only high in function, but that stands for something that helps men in bettering their own lives.
Between our advisors and founders, members of our team have worked with some of the biggest brands in the world, including The NFL, Nike, Adidas, Priceline, ESPN, IMG and Lululemon.
And while we have been inspired by their stories and brands, we stand by our own vision and collective ethos.
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