Custom labeled, mobile-friendly digital home and auto insurance application


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Made by Agents
SALT Insure, Inc.:
Fast Facts

SALT is a SaaS product targeting the 35,000+ independent insurance agencies with a custom labeled, mobile-friendly digital home and auto insurance application.

Key Highlights

  • SALT allows agents to send prospects a digital link to use when applying for insurance
  • SALT is fully integrated with Big Data, allowing the application to auto-populate details about the home when the address is entered
  • We have a channel partner agreement with EZLynx, the largest multi-rater in the industry
  • We have an integration agreement with PL Rater, the second largest rater in the country
  • We have acquired 25 agency customers and an additional 26 in trial.

Arduous Insurance
Application Process

When shopping for insurance, consumers – especially Millennials – expect a great web experience where they can apply for insurance when and how they want.

However, this is not an option when shopping through an independent insurance agent. There is no easy way for independent agents to produce a digital insurance application, requiring consumers to apply via phone or email.

These inefficient processes are not attractive to a modern Millennial buyer. Independent agents also have poor branding, digital marketing and analytics, if any.

These obstacles prevent independent insurance agents from being a viable option for many consumers.

SALT Simplifies
Insurance Applications

SALT is a custom labeled, web-based digital insurance application. It allows independent insurance agents to send their prospects a digital link via email, text, website, QR code, or social media where the prospect can complete the application.

SALT is fully integrated with Big Data, allowing the application to auto-populate details about the home when the address is entered, as well as back-end rating systems.

For a low monthly fee of $149, an independent agent can utilize this technology with their own custom brand instead of having to build it from scratch for seven figures.

SALT provides agents with tools to compete with captive agencies and direct carriers while offering consumers a simple digital application process.

User Friendly
Key Features

Efficient for independent agents: SALT creates a 50% time savings in the consumer data collection process by replacing the typical fact finder or application that agents use.

Simpler process: SALT creates a streamlined application on the back end that is automatically loaded into the agent’s multi-carrier rater.

Innovative: SALT is the first software that offers an Independent Agent the ability to never have to key in the consumer data.

Efficient for consumers: SALT allows Millennials to shop for insurance by entering their information one time, get advice on coverages they need, and get quotes from many carriers.

User friendly: SALT is easy and pleasant for the consumer to use and very mobile friendly.

Automatic reminders: SALT can send applicants up to 3 automatic reminders to complete the application

Traction & Accomplishments

Soft launched application in 2H of 2020. Hard launched April 1, 2021

Completed integration with EZLynx (the largest multi-rater in the industry) in Q1 2021

Completed Big Data integration with Estated in Q1 2021

Added lines of insurance such as boats, ATVs, and other toys Q2 2021

Added significant number of endorsements and coverages that are state specific

Remodeled agent dashboard and back-end interface

Acquired 25 agency customers in Q2 2021 through EZLynx channel partner agreement & 26 new trial subscriptions in September, 2021.

Customer testimonials include agents noting they have rewritten their entire new business process around SALT. When our agents use it, they are mega fans.

Our protected & Trade Marked IP includes more than 1 million lines of software code

EZLynx Connect Partner & Integration Partner: They serve 20,000 agencies

We recently signed an integration agreement with PL Rater, the 2nd largest rater in the country. Once we complete the coding for this integration, we will have the vast majority of agencies integrated from SALT to their rating system.

Who We Are
Meet The Team

Dustin Parker, CFO
Dustin oversees capital raise, accounting, HR, financial direction, and investors. Eighteen years in the Independent Insurance Agency space (and counting) along with 14 years of experience leading and operating businesses. Dustin has a strong understanding of how this benefits agencies.

Jonathan Simmons, CEO
Jonathan has founded and sold startups, led a SaaS product to over 750k ARR, and managed multiple multi-million dollar software projects as an executive at Gateway Church. Expert software engineer.

Casey Hege, Marketing Director
Casey oversees marketing and customer acquisition (focused on channel partners). 10+ years in insurance and has a large network in the space. Marketing and sales experience over 15 years. MBA.

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