SmartCounseling.com

End Anxiety and Stress - The Smart Way


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THE SMART WAY TO DO COUNSELING™
HAPPIER, HEALTHIER LIVESSmartCounseling.com was deeply inspired by a personal story to which, unfortunately, many people can relate.  Our co-founder, Catherine Tito, grew up with a parent whose severe depression  came about from the stress of a toxic workplace.

This situation impacted both parents, caused family dysfunction, and taught Catherine the power of resilience.

These early life experiences gave Catherine first-hand understanding of mental wellness issues and a deep respect for caregivers. Benefiting greatly from time with her own therapist, she was inspired to become a Licensed Professional Counselor so she could help people challenged with similar issues.

In doing so, she quickly learned that the vast majority of people who need support—in her practice and throughout the United States– were not getting it. Many individuals could not begin or continue in-office sessions due to the very hectic work and family schedules that were the source of the problem.

Catherine also found that she and her colleagues experienced the same busy, stressful lives as their clients.

She realized that the traditional in-office counseling model limited the number of clients that therapists could see--and the amount of income they could generate.

She then started researching ways to offer people a convenient, affordable service to obtain the mental wellness services they needed.

At the same time, she wanted to help therapists see more clients on a flexible schedule from home. She and her colleagues were not satisfied with the existing services being offered to solve the problem.

Catherine then teamed up with her husband, James, who brings experience and expertise in startups and consumer-driven marketing.

KEY HIGHLIGHTS

  • SmartCounseling.com is positioned as a specialist providing mental wellness solutions and relief for busy professionals and caregivers.
  • By offering a higher-quality, more comprehensive service than its competitors, SmartCounseling.com can address individuals’ needs holistically, bringing benefits to both the client and the therapist.
  • SmartCounseling.com offers clients personalized assessments, content, and programs to identify and meet clients’ needs.
  • SmartCounseling.com will maintain higher-quality licensed therapists by meeting  their wellness needs, including flexible schedules, specialized training, communication and feedback, and opportunities to increase their earnings.

THE SMART WAY TO DO COUNSELING™
ENORMOUS PROBLEM

That is why the World Health Organization (WHO) announced that burnout--related to extreme workplace stress--is now a legitimate medical syndrome.

The WHO also deemed this to be the global health epidemic of the 21st century.

THE SMART WAY TO DO COUNSELING™
TOO MANY BARRIERS

THE SMART WAY TO DO COUNSELING™
WE ARE THE SOLUTION

The SmartCounseling.com platform solves all of these problems by meeting the mental wellness needs of busy professionals, employers, and caregivers.

It is important to distinguish therapists from life or executive coaches. Minimum requirements to become a licensed therapist include a master's degree, 2,000-3,000 hours of supervised clinical experience, and passage of a state licensing exam. Licensed therapists operate under strict state guidelines and ethical standards, carry malpractice insurance, and can accept health insurance. These are the individuals with whom SmartCounseling.com works and to whom it provides clients access.

We also provide personalized education, resources, and products to meet the needs of the whole person.

SmartCounseling.com provides a better experience not only to clients but also to therapists, by treating them with the respect these professionals deserve. SmartCounseling.com already has therapists signing up on the platform.  Our therapist-focused initiatives include:

  • An intuitive, easy-to-use platform designed by and for therapists;
  • Personalized, branded pages therapists can use, at no charge, to support their practices;
  • Personalized client assessments that improve client outcomes and contribute to therapists’ satisfaction;
  • Programs that let therapists earn higher incomes in fewer hours than competitors’ therapists can;
  • The opportunity for therapists to contribute their ideas and content for publications; and
  • A monthly therapist newsletter and training webinars.

THE SMART WAY TO DO COUNSELING™
THERAPIST ONBOARDING
PROCESS AND TRAINING

To ensure that we connect our clients to effective, licensed therapists, we developed a comprehensive therapist onboarding process that includes:

To date, 31 therapists representing 19 states have completed this comprehensive onboarding process. Fifty more therapists will shortly join them; we will continually add therapists and other specialists thereafter.

THE SMART WAY TO DO COUNSELING™
HOW WE DO IT

The client communicates in a private, HIPAA-compliant session room via text, audio, or video.

Our platform enables:

  • Smart Match;™️
  • Therapist onboarding and training, ensuring therapist preparedness and retention;
  • Screen sharing;
  • Document sharing;
  • Couples and group sessions;
  • Smart Invite™️ (invite third parties to sessions on the fly).

SmartCounseling.com will also offer premium services that include:

  • Smart Response,™️ guaranteeing fast response from therapists;
  • Personalized accelerator programs; and
  • Personalized assessments and content.

In addition, SmartCounseling.com therapists, employers, and organizations can set up their own branded portal pages so they can use the SmartCounseling.com platform to transition their own clients, employees, or constituents to the platform.

 In both the corporate and private contexts, our data scientists will use predictive analytics to better match mental health needs with treatment bundles and to predict both the treatment durations and outcomes of individual clients.

We streamlined the onboarding process for both therapists and clients, created more in-depth administrative and therapist dashboards, and revamped the notifications system, all on a platform that works on both web and mobile.

This platform, which was developed with therapists and clients in mind as a priority, is ready to add customers at scale.

THE SMART WAY TO DO COUNSELING™
TRACTION & ACCOMPLISHMENTS

Our limited beta in October 2018 proved to be invaluable.

The beta spurred us to make significant changes to the SmartCounseling.com platform--enhancing the user experience based on feedback from early users. We re-released the platform in June 2019 and have onboarded 31 therapists in 19 states.

Our Instagram has already attracted 13,000 people, and our Facebook audience stands at 1,700.

THE SMART WAY TO DO COUNSELING™
G0 TO MARKET

At a high level, we aim to be the go-to experts for information and mental wellness solutions for busy professionals and caregivers living with anxiety, stress, and depression. As we expand into new vertical markets, we will create branded pages for those verticals.

In a more specific sense, we will focus on 3 main pathways to market:

THE SMART WAY TO DO COUNSELING™
PARTNERSHIPS

Platform Development and Sales Partnership with UnyTalk/UnyCare/Neorbic

Experts in:

THE SMART WAY TO DO COUNSELING™
MEET THE FOUNDERS

Dr. Hurlbert serves as Chief Data Officer:

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