Sock Fancy

Monthly sock subscription service with an average of 100% YOY growth


Private Fundraise

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It’s pretty astonishing how the right pair of socks can complement -- if not completely elevate -- your look for virtually every occasion.

With so many options to choose from, you’d think finding socks that strike the perfect balance between comfort, durability, fashion, and price point would be a case study in convenience.

Not so much.

Despite the fact that we live in an age where we can have almost anything delivered to our door with the click of a button -- from grooming kits to meals to stationary -- we’re still settling for traveling to the department store, navigating aisles, and standing in long lines just to buy socks! 


The beauty of Sock Fancy lies in the simplicity of the user experience and the convenience of the service. Subscribing is intuitive, fast, and hassle-free, making it easy to go from dull to dashing in just a few clicks! 

Sign up on


Customize by gender, style, quantity, and subscription duration.

Receive a random pair from our collection based on your criteria 


Sock Fancy is more than your garden variety subscription service. We’ve built the brand into uniquely-positioned divisions to capitalize on multiple revenue opportunities from consumers and major brands alike:




Futhum would lament that he was often forced to either settle for poorly-made socks from big box stores or pay an arm and a leg for a decent pair from a limited selection at boutique shops. This was the “aha!” moment that inspired the two to team up and create a better solution.

Within a few weeks, Stefan launched the site, Futhum placed the first order, and they began shipping early orders from their living room ping pong table.

Today, Stefan and Futhum run Sock Fancy from a 5,000-sq. ft. warehouse and office space in Atlanta’s Cabbagetown neighborhood, having shipped nearly 500K pairs of socks to more than 86 countries around the world, with no signs of slowing down any time soon.

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