SWAG'R Inc.

The Mobile Brand Engagement Platform for College Students


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The existing market for reaching college students on campus requires advertiser deals with each individual college administration. These deals are usually expensive and fail to engage students. SWAG’R disrupts this model by creating digital real estate with engagement triggers across college campuses and offering advertisers access to it for a fraction of the cost.

SWAG’R builds it’s digital real estate by giving students opt-in access to the best offers and exclusive deals for things they actually want, then delivering the offers in real time through the power of geolocation and gamification.  

Whether it’s snagging backstage passes to a concert, a BOGO deal for coffee, an offer for a chance to win a free trip, and practically everything else in between, SWAG’R makes it easy and fun to access awesome daily deals on products services of all kinds.

The best part? SWAG’R rewards users for every single deal collected!

SWAG’R’s mobile-based iOS and Android apps represent a more affordable and effective way for brands and businesses to engage college students through targeted offers that appear virtually in real world locations. As one of our satisfied clients said: “SWAG’R is like Pokemon Go – only for brands!”

If that doesn’t put a little swag in your step, we don’t know what will!

When it comes to marketing to college students on campus, the current model is broken. If a major brand like Under Armour signs a multi-million dollar exclusive contract, for example with UCLA, other competing brands like Nike, Adidas, and others are pretty much out of luck – locked out of the UCLA campus. Not to mention the smaller and local merchants without the massive budgets.

That’s where SWAG’R comes in. We’re rewriting the rules for college marketing by delivering targeted geo-fenced offers to students on campus in a fun, social, and rewarding way. The result? Valuable digital real estate that any brand can access for a fraction of the current cost - whether they’re a big name brand or a local mom-and-pop shop.

SWAG’R has tapped into something truly unique, creating a win-win scenario for both advertisers and mobile social consumers.

Why Brands Love SWAG’R
Consumers who gather in locations such as college campuses, sporting events, and trade shows demonstrate predictable behavior that is different than for individual consumers. Swag’r enables advertisers to leverage that predictable behavior while actively engaging them with their social networks on their smartphones.

With SWAG’R, brands gain access to the large customer populations at the center of these concentrations, with the ability to deploy targeted offers at times of their choosing. Imagine finally having access to the digital real estate of a major event or on a college campus without having to pay $10K for restricted access governed by the rules of the college administration.

Why Consumers Love SWAG’R
Let’s face it. Most mobile ads are boring, disruptive, or irrelevant. With SWAG’R, engaging with advertising becomes a fun and competitive way to share, trade, challenge, and compete with others in your social network while receiving discounts, event deals, prizes, loyalty rewards, and more! There are no coupons to clip, no never-ending list of offers you don’t want. SWAG’R delivers only the deals you care about, when you want them. It’s that simple and that awesome!

With SWAG’R, promotional offers from businesses are embedded into simple, fun, and rewarding activities that consumers engage with on their mobile phones in real time at their convenience.  

Here’s how it works:

Open
Open the SWAG’R map to find the swag points nearest you.

Find
As you get close to the pinpoints, targeted offers and promotions will be pushed to your smartphone from both name brand retailers and local businesses.

Grab
If you like the deal, simply grab it and stash it in your swag bag. Move fast, though - many have limited availability!

Redeem, Share, or Gift
Once you’ve collected your swag, you can redeem it with the merchant, boost it to friends via social media, or even gift it. The more friends you get in the game, the more rewards you get.

SWAG’R is designed to help brands meet their customers where they are through a feature-rich, flexible engagement marketing platform guaranteed to make a lasting impression on both consumers and the bottom line.


Cloud-Based Management
SWAG’R uses cloud-based servers to place geographically targeted offers into consumer concentrations and to set and monitor sharing and gamification rules. Offers rules include price, date, time, quantity, expiration, and target profile. Our system allows easy one-touch roll-out of offers across campuses.


Analytics
Client reporting of performance results of marketing campaigns and offers. Client dashboard access coming soon.


Marketing Optimization
SWAG’R manages the redemption process automatically, allowing continuous personalization and optimization as consumers redeem.  SWAG’R can also be used to collect market research by having students compete to answer questions.


Gamification
We’ve integrated gamification into our platform, incentivizing users to engage and compete with their social networks when redeeming offers. For example, the first user to grab and share a specific offer receives an additional 40% off as a bonus. Students can get bigger payoffs by collecting multiple offers. A SWAG’R leaderboard encourages ongoing competition and use.


Geo-Location
Our locator features ensures precise offer placement in walkable locations for students to collect offers. For our launch at ASU, we deployed offers in 85 offer hotspots throughout campus.


Social
SWAG’R allows users to share offers on social media, swap them with friends, or -- if they’re feeling generous -- give them away!  Multi-campus promotions allow campuses to compete with each other.

 

The SWAG’R team has made some incredible headway in just a short amount of time. We’ve successfully proven that SWAG’R is something that college students and brands believe in. We’re now gearing up to expand to even more colleges around the US, and 2017 is slated to be a watershed year for our company.

Here’s a look at our most noteworthy milestones to date:

The Heavy Lifting Is Complete
The SWAG’R app is fully developed and available for free download in the Apple App Store and Google Play.  

We’re Launched & Live
We successfully concluded our beta test at ASU in Tempe, AZ -- the largest public college in the US – in spring 2016.  In fall 2016 we launched at 4 colleges in Boston, including

 

2017 Fall Campus Launch

First 50 schools, Fall 2017 More than 1,366,000 students in only five regions

Boston, Super Region, (12) 254,000 students at these 12 schools, plus; 88 smaller colleges in region

Boston University, Harvard, U Mass Amherst, Northeastern, U Mass Boston, U Mass Lowell, Boston College, Bridgewater State, Tufts, M.I.T., Bunker Hill Community College, Amherst College.

Los Angeles, Super Region, (10+2) 418,000 students at these 10 schools, plus; ability to add ASU and SDSU, with additional 117,000 students

USC, UCLA, Cal State Fullerton, Cal State Northridge, Cal State Long Beach, East Los Angeles College, Santa Ana College, Santa Monica College, Mt. San Antonio College, Pasadena City College

Indianapolis, Super Region, (10) 254,000 students at 10 schools, 20+ smaller schools in close geographic proximity

Notre Dame, Indiana University (Bloomington), Purdue, IU/Indianapolis, Ball State, Vincennes, Indiana Wesleyan, Indiana State, Ivy Tech Indianapolis, IU/Fort Wayne

Washington DC, Super Region, (10) 321,300 students at 10 schools, 20+ smaller schools in close geographic proximity

University of Maryland, Towson, Johns Hopkins, George Washington, Georgetown, American, Howard, George Mason, University of Virginia, NVCC

Seattle Region, (6) 119,100 students at these 6 schools, plus ability to add WWU with additional 16,500 students

University of Washington, Seattle University, Bellevue College, Edmonds Community, Everett Community, Seattle Central College

Next 50 schools will come out of following regions; (business factors to decide) More than 1,000,000 additional students at the next 50 schools.

New York, Chicago, Dallas, Houston, Philadelphia, Miami, Atlanta

 

 

SWAG’R is also the official mobile app for CollegeFest at Fenway Park in Boston, the most heavily-attended back-to-college event in New England.  

Initial Customers & Key Partnerships
We have landed our first customers and formed several key marketing partnerships, including with the Harvard Student Marketing Agency:

We are also in active discussions with several other advertisers.

Want to learn more about SWAG’R and their vision for the future? Make sure to request access to the Business Plan tab of the profile to find out how you can get involved!

The SWAG’R management team is made up of proven business veterans dedicated to building a revenue-generation machine and making mobile advertising awesome.

Greg is SWAG’R’s fearless leader and top dog. He is a serial entrepreneur and got his first taste of business leadership as the Co-Founder and VP of Sales of ShopperBox. He then founded a successful real estate brokerage firm called PontiFX, where he was CEO for 11 years. Greg then decided to switch gears and start SWAG’R. As Chairman and Chief Executive Officer, Greg guides the company and works to maintain its overall vision and passion.

George is an innovator and builder. As Founding VP Business Development of Amazon.com, he helped turn Amazon from a US bookseller into an international e-commerce giant. He founded Amazon’s Biz Dev group, created and ran exclusive distribution deals on AOL, Yahoo, Netscape, and others, and helped grow Amazon’s customer base from 300,000 to 11 million and revenues from $15 million to $1.5 billion over 24 months. George also co-founded two software startups, overseeing product development for both SaaS and mobile app products. He is also registered as an inventor on several US patents..

Rob is a proven veteran within the college market realm. He was responsible for the Kinko’s College Campus national launch, working with an annual budget of $40 million. This launch went down as one of the best college product launch to date. As COO, Rob is dedicated to operating the current fantastic opportunities in the college vertical, and in the future finding and building additional  markets for SWAG’R.

Marcia is all about operating budgets and revenue.  She was the Corporate Treasure for a little company called Nike.  She work beside Phil Knight for over 25 years and managed corporate budgets in the 100mil plus.  

Our Board of Directors
In addition to founder Greg Williams, Board members include:

Advisors

Larry Large, Principal, L.D. Large Consulting, former President, Oregon Alliance of Independent Colleges & Universities; Interim President & CEO, Willamette University, Salem, OR; President Emeritus, Oglethorpe University, Atlanta, GA.


Hellmut Adolphs – Co-founder, Intellei.com, Washington DC; co-founder, Contaptiv Mobile (acquired by Millennial Media).

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